Commentary: It’s not just work and the economy. COVID-19 is also changing how we use social media
Some of these changes in social media usage and consumption are likely to linger beyond COVID-19, says Dr Anuradha Rao.
More people were turning to social media amid the coronavirus pandemic AFP/DENIS CHARLET
SINGAPORE: COVID-19 has been a highly disruptive period for individuals and societies the world over, as we learn to adjust to a lifestyle where social distancing and virtual communication are the norm, replacing physical intimacy and interactions.
While social media has been an integral part of our lives for the past decade, COVID-19 has caused an unprecedented surge in social media usage.
Consulting firm Kantar’s global study on media habits conducted from Mar 14 to Mar 24 found a 61 per cent increase in social media engagement over normal usage rates. As more countries have gone into partial or full lockdown mode since then, this figure is likely to have increased.
Millions of people worldwide have turned to social media to connect with family, friends, and colleagues, as well as to stay abreast of the latest developments regarding the pandemic.
In these trying times, social media has played a key role in keeping people connected and informed as well as fulfil certain human needs and wants, including social interaction, information seeking, entertainment, self-presentation, and relaxation.……
Commentary Social Media News International
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