Why a Nike Air Yeezy Retro Is a Bad Idea

Why a Nike Air Yeezy Retro Is a Bad Idea

Complex - Sneakers·2020-04-24 05:21

All Kanye West wanted to do was hitch a ride. He needed to get from Art Basel in Miami back to New York, and then-Nike CEO Mark Parker had room on the company private jet, a conspicuous vessel made to look like one of the brand's sneakers. West got what he wanted. Then, 30,000 feet up, flanked by clothing designer Dr. Romanelli and Wieden+Kennedy creative director John Jay, he pulled out a sketchbook to show Parker and made sneaker history. 

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