From Dennis Rodman to Travis Scott: A History of Nike's Backwards Swoosh

From Dennis Rodman to Travis Scott: A History of Nike's Backwards Swoosh

Complex - Sneakers·2020-05-05 23:11

The Nike Swoosh is not only the most recognizable logo in the sportswear industry, but also maybe in the world. The story goes that it was designed by Portland State student Carolyn Davidson for a mere $35 in 1971. Since then, Nike has done everything imaginable to the Swoosh. It’s been made with a fat belly, made it mini, made it out of a jewel casing, put it on the soles, removed it from sneakers, and even put multiple Swooshes on sneakers. It’s also been made backwards.

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