Fiat Chrysler applies to trademark 'Dakota,' but not for what you think

Fiat Chrysler applies to trademark 'Dakota,' but not for what you think

Yahoo - Autos·2020-05-06 20:23

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People want Ram to get back in the midsize truck game, that much is clear. Over the weekend, a Dakota forum glommed onto the fact that Fiat Chrysler applied to trademark the term "Dakota" on April 2, 2020. The klaxons sounded and everybody jumped to, the most popular inference being that Ram still has the resurrection of its former midsize pickup on its mind. It's possible Ram is working on a new pickup to compete in a now-healthy segment. We're not sure this trademark application has anything to do with the pickup, though. The goods and services category indicates Ram wants the name for "Parts for vehicles, namely, automotive exterior decorative trim." And that definition doesn't reserve the name for use on a truck.

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