Mercedes 300SL reimagined as retro reboot on AMG GT platform

Mercedes 300SL reimagined as retro reboot on AMG GT platform

Yahoo - Autos·2020-05-19 03:00

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Reimagining a classic icon with modern performance.

Reimaging an iconic vehicle in a more modern design is a risky proposition, to say the least. The art of nostalgia-fuelled product design is nothing new, but the stakes are high as nostalgia leverages a great deal of brand equity.

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