The significant increases in TV watching and streaming services that were seen during the COVID-19 lockdowns in the U.S. may represent the new normal, new data from Nielsen suggests. During the height of the lockdowns, the weekly time spent watching connected TVs grew alongside overall media use, rising by over a billion hours in the passing weeks. But now that government restrictions and shelter-in-place orders are lifting, connected TV usage continues to remain well above pre-COVID-19 normals, the firm has found.