After protests broke out around the US condemning the police killings of George Floyd, Breonna Taylor, Tony McDade, Sean Reed, and the long history of violence against black Americans, Adidas—like numerous other companies—took to social media to share a message of solidarity. The sneaker and sportswear company posted an image on Instagram of the word “Racism” crossed out, with text calling for unity in fighting injustice. “Take action,” the caption read. “Things won’t change unless we create that change.”