Some trademark applications have already been filed thrice, keeping the name safe.

Zora Arkus-Duntov – if that name sounds familiar to you, you are a certified Corvette fan. He's the first Chevy Corvette engineer. More importantly, Arkus-Duntov was a huge advocate of the mid-engine Corvette, which, as we all know by now, finally came to fruition in the model's eight-generation model.