On Tuesday, J. Cole surprised fans with the drop of a new song titled "Snow On tha Bluff" that addresses racism, activism, organizing, social media, police brutality, his celebrity status, and much more. 

"I scrolled through her timeline in these wild times and I started to read/She mad at these crackers, she mad at these capitalists, mad at these murder police/ She mad at my n*ggas, she mad at our ignorance, she wear her heart on her sleeve/She mad at the celebrities, low key I be thinkin she talking bout me," Cole rapped on the track. Many people took to social media to hypothesize that Cole's lines were directed at Noname.