YouTube announces a new shoppable ad format

YouTube announces a new shoppable ad format

TechCrunch·2020-06-19 05:04

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YouTube today announced a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the ad to drive traffic directly to brands’ product pages. The introduction of the format comes at a time when advertisers are trying to find new ways to capture consumers’ growing interest in e-commerce shopping, amid a pandemic that’s kept people from shopping brick-and-mortar physical stores for fear of infection.

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