The first iteration of the “original luxury 4x4” came out in 1970.

It’s hard to believe the Range Rover luxury SUV has been around for half a century, first launched on June 17, 1970. Conceived as a 4x4 for gentleman hunters and urbane country families, the Range Rover was conceived as a more comfortable alternative to the Land Rover Series IIA and III off-roaders, though still offering most of the off-road capability of its more utilitarian corporate cousins.