The Legend of the Pasha de Cartier Is Murky, Mysterious, and, Honestly, Half the Fun
The Pasha de Cartier is, as the story goes, named for the Pasha of Marrakech, who commissioned the timepiece from the French brand in 1933. He wanted something waterproof—Rolex’s Oyster, the world’s first waterproof watch, had debuted just a few years before—that could stand up to his penchant for active sport. Thus a modern icon was born. Just one thing about that story: It’s not true.
The Pasha, back in the ’80s.
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