2 Broke Artists Started a Bakery at Home. It’s a Pandemic Hit.

2 Broke Artists Started a Bakery at Home. It’s a Pandemic Hit.

The New York Times-Food·2020-10-21 09:00

MEXICO CITY — A toaster oven may not be the ideal gadget for starting a full-fledged bakery, but this is a pandemic and everyone is doing their best with what they have.

And what two artists in Mexico City had was a $42 toaster oven.

“We were broke,” said Andrea Ferrero, shrugging her elbows out of a bowl of cake batter. “We bought it on credit.”

Like legions of others around the world stuck in coronavirus lockdown, Ms. Ferrero and her boyfriend, David Ayala-Alfonso, began baking several months ago to escape unrelenting boredom.

They turned out to be very good at it.

So they started an addictive Instagram account, Cuarentena Baking, or Quarantine Baking, to showcase their cookies, cakes and doughnuts. And they have since amassed hundreds of clients. With a viable business, they’ve moved out of their tiny apartment into a bigger place — one with a real oven.

Their success, a rare bit of good news in a country pummeled by the coronavirus, is a testament to the power of cooking as a survival strategy in Mexico’s food-obsessed capital.

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Ms. Ferrero snapping a picture for her bakery’s Instagram account. Credit...Meghan Dhaliwal for The New York Times

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