THE WHAT? Amorepacific has announced a strategic partnership with travel retail company China Duty Free Group (CDFG) in a bid to ‘drive mutual growth’ for new stores. 

THE DETAILS As part of the collaboration the two companies will work to enhance local operation in Hainan, drive growth for new stores and brands, as well as mutually support growth in a ‘rapidly changing’ market with a focus on investment marketing and digital transformation for a ‘differentiated customer experience.’