AmorePacific piles KRW30 billion into content creation firm

AmorePacific piles KRW30 billion into content creation firm

GlobalCosmeticsNews·2020-11-24 19:01

THE WHAT? AmorePacific has piled KRW30 billion into beauty content creator network DMIL, according to a report published by Aju Daily.

THE DETAILS The K-beauty behemoth’s investment in the digital marketing start-up is said to be designed to help strengthen AP’s digital marketing capability. The multi-channel network boasts some 250 video creators that specialize in beauty content.

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