“2020: The year the pants stopped fitting,” reads a 2020 holiday card from the small Cincinnati-based brand Colette Paperie. Its founder Keli Spanier has always favored tongue-in-cheek seasonal greetings, but this year required a whole new level of snark. One card, featuring a prickly cactus, says, “Yup. It’s been a rough one. Hello, 2021!” Another muses: “Tis’ the season for joy and gratitude. Maybe some Xanax. “I don’t know how well a jolly card will sell this year,” says Spanier, who established her business in 2008.