It’s no secret that Bell & Ross draws heavily on military and aviation cues for its coveted watches, but when the BR 05 was unveiled, it showcased a more urbanised twist to its emblematic models. 

Launched just last year, the BR 05 was designed for a very different adventurer in mind. It was made for the urban explorer, one who traversed the concrete jungle more than the rugged wilderness, but wanted to do so without sacrificing neither form nor function. The sporty timepiece immediately took off thanks to its unique take on the firm’s signature shape (a “circle within a square”), integrated bracelet and highly legible face.