Nielsen plans to combine traditional and digital TV ratings

Nielsen plans to combine traditional and digital TV ratings

TechCrunch·2020-12-09 12:02

Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices.

While the firm has long provided the standard measure for TV audiences, things are more fragmented when it comes to digital viewing. So the upcoming Nielsen One platform isn’t just another digital measurement product — it’s an update to Nielsen’s core metrics.

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