YINCHUAN, Dec. 13 (Xinhua) -- Hai Yan, a 27-year-old rural woman who dropped out of primary school in northwest China's Ningxia Hui Autonomous Region, never imagined that she would be riding a wave in a booming e-commerce business.

"My daily routine used to be taking care of my two kids, working in the fields and attending to the livestock," said Hai, who used to live in Xihaigu, which was until recent years one of the country's most impoverished areas.