Lockdowns and quarantines have sent the time spent on social media skyrocketing.From OnlyFans to TikTok, several celebrities – like the actor Michael B. Jordan or the French dancer Fauve Hautot – not to mention brands, are seizing the power of social media to launch initiatives in aid of good causes. But as well as being a good way for them to offer support at this difficult time, it’s also a good way of boosting their image.