Analysis: A sobering strategy for pandemic times - Japan brewers bank on alcohol-free beer boom

Analysis: A sobering strategy for pandemic times - Japan brewers bank on alcohol-free beer boom

Today·2021-03-15 08:01

TOKYO (Reuters), - His social life severely curtailed by the coronavirus pandemic, Tadasu Masuda found himself embracing the opportunity to take what in Japan are known as "liver rest days" and try out a range of alcohol-free beer brands.

They tasted much better than he expected, and while Masuda is not giving up on regular beer, he's now committed to the occasional break.

……

Read full article on Today

Food & Beverage Japan alcohol

Comments

Leave a comment in Nestia App