America’s biggest meat company gives faux burgers another shot

America’s biggest meat company gives faux burgers another shot

The Edge Markets - World·2021-05-04 05:07

CHICAGO/NEW YORK/SAO PAULO (May 3): There’s no other way to put it: Tyson Foods Inc’s first attempt at an alt-meat burger was a flop.

Two years ago, the biggest US meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet”. But the half-vegan, half-not patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products.”

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Food & Beverage Business

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