Premiere: Riicch Drops Debut EP ‘God Don’t Sleep’ and “Spur of the Moment” Video

Premiere: Riicch Drops Debut EP ‘God Don’t Sleep’ and “Spur of the Moment” Video

Complex - Music·2021-06-19 13:03

Toronto rapper and OVO affiliate Riicch has released his debut EP God Don’t Sleep, and with it, a music video for his single “Spur of the Moment,” premiering on Complex today.

The first 30 seconds of the visuals—directed by Dragan Andic and produced by Ivan Albery Powell—feature the contemplative title track from Riicch’s EP, which he dedicated to his late brother and close friend of Drake Anthony “Fif” Soares, who was shot dead in 2017. The pace then picks up as we segue into “Spur of the Moment,” produced by Pitt Tha Kid, who’s known for his work with Young Thug and Lil Wayne. In the video, Riicch walks alone through a dark alley symbolizing the chaos and darkness inside the rapper’s mind. Yet, all throughout, he stands strong and dedicated to making it out of the struggle he’s always known.

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