A social media sensation who spends his days calling out ridiculous 'life hacks' has become the most followed person on Instagram in Italy.

Khaby Lame, 21, has surpassed Chiara Ferragni to take the title as he reached 24 million followers.

Lame, who lives in Chivasso, Turin, Italy, has also become the third most followed in the world on TikTok with 74 million followers. Safe the say, he ain't doing too bad.