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Caret Right

· Posted on May 8, 2026

11 Beauty Products From Tarte That’ll Earn A Permanent Place In Your Routine

If the Shape Tape concealer isn’t already in your routine, you’re holding yourself back from a major upgrade.

by Jordan Grigsby BuzzFeed Contributor

I am a contributor and former BuzzFeed Shopping writer based in the DC/Maryland area who loves glitter, Marvel, Beyoncé, pink, wine, traveling, all things beauty and fashion, and shopping, of course!

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1. The infamous Shape Tape concealer — a crease-proof, waterproof miracle that'll help smooth and blur the appearance of fine lines, and cover up your dark circles. This concealer won't get all cakey, and it'll keep the fact that you only got about four hours of sleep between the two of you. 

Tarte

Promising review: "I've bought numerous concealers in the past from various brands that have worked well... or so I thought until I tried Shape Tape. I now know why this product has always been rated as the best, because it truly is! I won't be using any other concealer in the future. So happy I finally bought it! Will be back!" —Deanna S.

Price: $32 (available in 46 shades)

2. The Tarte Maracuja lip plump because you can't resist a juicy pout. The plump, the gloss, the hydration, the color, it's all too good! It'll also help smooth the look of lip lines leaving your lips soft and pillowy, and it's not sticky. It'll be impossible to choose only one color. 

Tarte

Promising review: "Nothing rivals this lip product. I've spent entirely too much money on all the lip plump products from Tarte, and I have zero regrets! I love the color options and how hydrating it is. In my experience, it stays on my lips for quite a long time, despite being a gloss-like product. I love, love, love it, and will be buying more!" —Sheyenne A.

Price: $27 (available in 39 shades)

Check out the lip oil version and lip liner, too!

3. A tubing mascara that'll evenly coat every one of your lashes and instantly give 'em the most definition you've ever had. It'll be like lash extensions in a tube! Only get this if you want long, non-clumpy, flake-free, sweatproof, smudge-proof eyelashes. Oh! And I almost forgot, it comes in fun colors like emerald green and electric blue! 

Tarte

Promising review: "I had heard about this mascara for a long time and finally tried it. What had I been waiting for?! This mascara is AMAZING! I love it! It goes on quickly and stays on, even when I work out in a sauna. I love it! I will never use anything else." —Stephanie M.

Price: $28 (available in six colors)

4. An Amazonian palette with 12 stunning matte shades to help you create everyday soft glam looks. A reliable palette that'll help you achieve day and night looks, and make your eyes look even more mesmerizing.

Tarte

Promising review: "I can’t believe they don’t sell this in Sephora or Ulta stores anymore! This is my favorite palette of all time, and I would argue that it is comparable to the Mario palettes and has been around way longer. I love this so so much and will repurchase ALWAYS. You need this palette in your routine! Never stop making this, Tarte!!!!" —Steph

Price: $49

5. The blush tape liquid blush that's super pigmented to give you that perfect pop of color. You can choose from glowy and satin finishes to achieve whatever look you're going for. 

Tarte

Promising review: "Love, love, love this blush! Beautiful colors, easy application, and a little goes a long way. Buildable and blendable." —Kelly T.

Price: $36 (available in two finishes and 16 shades)

6. A creaseless mineral powder sunscreen with SPF 30 that'll help set your makeup for up to 16 hours, and provide added protection from the sun. It comes with a brush applicator that'll make touch-ups and reapplying a breeze. It's sweat-resistant, can be used on your scalp and body, and can be worn over makeup without ruining your look. Plus, it'll diffuse the look of pores to leave you looking velvety smooth. 

Tarte

Promising review: "I’ve been using the Tarte Creaseless SPF 30, and I absolutely love how practical it is. It’s a lightweight mineral powder that leaves my skin looking smooth and natural without feeling heavy, or settling into fine lines. What I love the most is that it not only sets my makeup, but also provides sun protection, making it perfect for touch-ups throughout the day. If you’re looking for a fresh, soft finish with an added skincare benefit, this is definitely a must-have in your routine." —Barbara d.

Price: $37 (available in two shades)

7. A Face Tape foundation that's full coverage, but won't feel all heavy like you'd expect with full coverage base layers. It's transfer-proof, waterproof, and sweat-proof, and will help cover redness and blemishes, smooth texture, and blur the appearance of pores and fine lines. Pair it with the concealer for the perfect beat.

Tarte

Promising reviews: "This is my favorite foundation and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this and they love it!" —Savannah H.

"I first bought this foundation a couple of months ago, and recently reordered it in a darker shade for trip to Mexico because my skin will tan. I’ve paid far more for other foundations, but have never loved one more! I’ve had people ask what is different with my skin. I pull out my Tarte foundation!!" —Brenda S.

Price: $42 (available in 50 shades)

8. Or a skin-lovin' tinted moisturizer with light to buildable coverage that'll leave your skin looking hydrated, smooth, and glowing. Plus, it's the perfect lightweight alternative to heavier foundations, so it'll be perfect for summer. 

Tarte

Promising review: "I am obsessed with this skin tint! If you’re looking for something that looks like your skin but better, this is it. It’s incredibly hydrating and gives such a beautiful, natural glow without feeling heavy or greasy. It’s perfect for everyday wear when you want a fresh, effortless finish. Highly recommend!" —wendy f.

Price: $34 (available in 20 shades)

9. A CC under-eye corrector to help even, moisturize, balance, and improve the look of dark circles so no one will be able to tell you stayed up a *bit* too late bingeing Love Island: Beyond the Villa. 

Tarte

Promising review: "I have tried so many concealers, color correctors, and highlighters over the years, searching for one that actually neutralized my dark circles, yet stayed creamy until I set it with powder. They all either creased, pilled, smeared, or just looked awful. This color corrector does everything I want! I’m going to make sure I always have it in my house." —Jaclyn B.

Price: $32 (available in four shades)

10. A dual-sided eyeliner — one side is gel, and the other is liquid for all your glam needs. All your dramatic wing and lashline needs will all be wrapped up into this one convenient little liner. 

Tarte

Promising review: "This double-ended guy is amazing! It stays put all day, and both sides glide on nice and smooth. 10/10." —Ashley D.

Price: $26 (available in two shades)

11. A faux freckle stamp, so you can *finally* see what you'd look like with freckles all over your face. It's also perfect if you have freckles, but wanna add more once your foundation covers some of 'em up. Simply dot this all over your face, then pat them with your fingers to blend, and you'll look like a little sun-kissed beauty.

Tarte

Promising review: "This is literally the best thing I ever bought from Tarte!! It's so perfect, and makes very natural looking freckles. I especially loved how there's five different sized points to really make them look super natural. Other freckle stamps look too perfect and don't stay, but this is super natural, and really long wearing! It wears perfect for a full day plus! Thank you Tarte, for giving us an amazing product like this that you can't really find anywhere else. It's definitely worth the price a million times over!! A hundred stars! Also, it's a stamp, so it lasts a very long time. I've had it for two months and use it every day, and it doesn't seem to be running out any time soon." —Tova B.

Price: $26 (available in four shades)

Still searching for the perfect addition to your beauty routine? Try these:

* Beauty Products That Reviewers Say They’ll Be Using “Forever”

* K-Beauty Products With Jaw-Dropping Result Photos

* If You Think You're Terrible At Makeup, These 24 Products May Change Your Mind

* Beauty Products Under $20 That Are So Good, Reviewers Say They Use Them Every Day

* K-Beauty Products So Magical, They Should Have Pixie Dust Included In The Ingredients List

* Beauty Products So Effective You’ll Want To Shout Out Your Window About Them To Passersby

Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Walmart.

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