14 Of The Coolest Products I’ve Seen On Shark Tank In 2025 So Far
Dome Dock is a small business founded by a husband-and-wife team from Texas.
Promising review: "This was an easy choice since we wanted the hats near our coat rack, but tucked away. It is easy to use and can hold a lot, depending on the thickness of the hat. Very happy with this choice!!" —Lisa B.
Get it from Amazon for $24.99 (available in black and white and in multipacks).
Bumpeez is the small business behind this next-level kids' toy.
Promising review: "This is great. The remote is an added plus when they’re too little to drive themself. It’s very durable, and the battery life seems to last for a good time. It’s not any more expensive than other bumper cars that aren’t as cool. Lol." —Dj
Get it from Amazon for $149.99+ (available in two styles).
OneWith
OneWithis a woman-owned small business on a mission to make the bathing suit shopping process better for everyone.
Promising review: "It’s perfect. I’ve never had a bathing suit bottom feel this secure and conform to my body before. Absolutely recommend." —Sabrina P.
Get it from OneWith for $49 (available in women's sizes XXS–4XL and in black or blue).
Awkward Games is the family-owned small business behind Hella Awkward that came about in 2020 to help loved ones more easily connect.
Promising review: "Played this with my family and we had a blast. It initiated real, honest conversation between all of us. We even learned new things about each other that we never knew. Fun and thought-provoking. Highly recommend!" — Artie Van Why
Get it from Amazon for $24.97 (an expansion pack is also available).
Bro Glo is a small business that launched in 2021 after one of the founders earned the nickname “Mayonnaise" on his honeymoon thanks to his pale skin. Enter, a self-tanner for men. Though it's truly a beginner-friendly option that anyone can use regardless of gender.
Promising review: "Easy to apply. The results are very subtle and natural. You would never know the difference between this product and a natural sun tan. Highly recommend to others. Rarely review products; however, this one was well deserved. 5+ stars." —ADA
Get it from Amazon for $29.
Uncommon Goods
History By Mail is a small business founded by Ari Siegel to help people connect with history through replicas.
Promising review: "Gave this as a Christmas gift last year for my dad, and he loved it so much we renewed the subscription this year! He's a big history buff, so I was worried that the content would be too surface-level for him, but we learn something new every month. Perfectly curated collection for all ages and all knowledge levels. Can't say enough good things!" —Emily
Get a 6-month subscription from History by Mail and Uncommon Goods for $41.99+ (longer subscriptions and various add-ons available).
PhoLicious is a small business that was launched in 2020 by Vietnamese immigrants Ahn and her mom, working to bring authentic pho to kitchens all over the world in minutes.
Promising review: "I live in a rural area now and have been missing authentic pho so much, and my boyfriend saw these on Shark Tank and got them for me, and they are SO GOOD!! Tastes just as good as restaurant-quality pho. I'll definitely be buying and supporting in the future!!" —Amazon Customer
Get a two-pack from Amazon for $13.98 (available in two flavors and larger pack sizes).
Tabeeze is a woman-owned small business creating innovative children's clothing. The brand is a certified B-Corp and donates 1% of its gross sales to environmental causes.
Promising review: "This is the best onesie ever! It’s so easy during diaper changes and meal times. The only problem is that it has ruined all other onesies for me. I need to order 100 more." —Anon
Get it from Amazon for $19.99 (available in sizes Newborn–12 Months and in five colors).
www.amazon.com, www.amazon.com
ToughCutie is a Black woman-owned small business born out of frustrations with the male-dominated product development space.
Promising review: "I am very picky about socks...Found them here on Amazon and decided to give them a try. So glad I did. Their socks are awesome! Great fit and so comfy!!! Truly a fantastic product! I am so impressed with the comfort of the socks. They stay in place throughout the day. They have great support and feel so good on my feet. I love them!" —Elizabeth S
Get them from Amazon for $24 (available in women's sizes S–L and seven styles).
www.amazon.com, www.amazon.com
CowPots is a small business started by the Freund family, dairy farmers based in Connecticut.
Promising review: "So far, I love them. I saw the founder on Shark Tank and was REALLY impressed by what they were doing and some of their future products as well. As an avid and Master Gardener, I thought, this is brilliant!!! I have some and am starting seeds right now. Such a simple idea with a win-win model. LOVE these and the company's vision. I have placed another order for more, in fact. I'm not buying peat pots (peat bogs take hundreds of years to form and are not a practical resource) or plastic ones anymore." —Kim
Get a 12-pack from Amazon for $9.99+ (available in two sizes).
Remento
Remento is a small business that helps families capture stories from themselves or their loved ones — no writing required.
Promising review: "It’s so much easier to use for the storyteller than other memory books like Storyworth. My mom has low vision, and allowing her to speak rather than write was perfect for her.” —Jeanne B
Get it from Remento for $84+ (loads of customizations available).
Kiid Coffee is a small business started by a father and son team to create kid-friendly lattes that are delicious and nutritious.
Promising review: "I got Kiid Coffee for my son, and he absolutely loves it! The caramel flavor is just the right amount of sweet, and the choco latte flavor is really great too! I love that it’s low in caffeine, so he can enjoy his own special cup in the morning when I’m drinking my own coffee. Plus, it smells amazing! Definitely a fun and tasty option for kids. Will be repurchasing!" —Jes
Get 12 servings from Amazon for $14.99(available in three flavors).
Petite Keep
Petite Keep is a small biz that launched in 2020 as a beautiful solution for storing treasured mementos from life's biggest moments.
Promising review: "OBSESSED! I ordered the grand bridal trunk in light blue with the timeless trellis as a wedding gift to myself. Even with the personalization it came on time! I can’t wait to put all my wedding memories in this beautiful trunk!" —Alexis B.
Get it from Petite Keep for $175+ (available in eight exterior colors, 29 lining styles, and additional sizes).
The Happy Birdwatcher Co.
The Happy Birdwatcher Co. is a small business (and registered B-Corp) that's trying to bring the joy of birdwatching back to backyards across the country.
Promising review: "Very happy with this seed, and the birds apparently love it. The other blend I was feeding always had some things left over that none of the birds chose to eat. Every morsel of this seed is eaten, and I love the wide variety of birds I am seeing in the garden this summer — northern cardinals, blue jays, mockingbirds, tufted titmouse, carolina wren, red-bellied woodpecker, and a variety of sparrows and finches. Highly recommend this seed blend." —Jayne Wilson
Get it from The Happy Birdwatcher Co. for $36+ (available in three styles; save 15% when you subscribe).
The reviews for this post have been edited for length and clarity.
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