We all know the classics like Mustela and Johnson & Johnson, but a growing crop of ingredient-conscious moms are looking to newer brands to pamper their little ones' skin. In fact, the tot beauty category is seeing such fast-powered interest that even luxury brands like Dr. Barbara Sturm and Chantecaille are getting into the kids beauty business. Ditto for highbrow children's brands like Bonpoint, which expanded into baby skincare just a few short years ago. But don't worry — not all Johnson & Johnson alternatives come with caviar prices. There are plenty of affordable options that offer better ingredients (lest anyone forget this lawsuit), cleaner practices and swankier packaging than your run-of-the-mill drugstore buys.