15 Foundations From Target That Are Even Better Than High-End Ones
Target
Promising review: “The best 'drugstore’ foundation ever. I’m a huge name brand makeup girl and have spent LOTS of $$$ on the expensive stuff. I bought this on a whim when I was in need of foundation while out of town–it did not disappoint and is one of my go-tos now! Beautiful coverage and definitely buildable, allowing it to keep it natural looking. It’s really great! You won’t be disappointed!” —Sorensencou
Price: $13.49 (available in 39 shades)
e.l.f. Cosmetics / Via Instagram: @elfcosmetics
Promising review: “Amazing light to medium coverage. So light, it doesn't feel like you're wearing makeup! Have tried many different, expensive foundations from Sephora. For the price, this is amazing! I have sensitive skin and it's great on mature skin.” —KC7
Price: $7.99 (available in 36 shades)
Maybelline / Via Instagram: @maybelline
Promising reviews: “The match was unreal. The coverage and weightlessness left me speechless. I will order 2–3 more just in case they ever change this formula because it’s perfection! Run, don’t walk and grab this powder.” —ExGSTLgurl
“I use a lightly dampened sponge to apply. It goes on very easily, has great coverage and lasts all day! I have tried many similar products but finally found one I really like.” —Marcy
Price: $13.49 (available in 16 shades)
Target
Promising review: “I adore this foundation! My rosacea is my biggest insecurity and this foundation covers it up so well without needing too much. It lasts all day without getting patchy or anything. The shade was a perfect match too. Loooove and will buy again” —Amber
Price: $9.99 (available in 40 shades)
Target
Promising review: “I don’t normally write reviews but I have to for this because it is my favorite product right now. I have rosacea and have been struggling to find something that covers at least 90% of it without feeling like it’s clogging my pores/glued to my face. This is the stuff! It feels so light on my face and I forget that I have anything on, PLUS it covers up 95% of the constant redness on my face. The hydration is a bonus! I absolutely love this and will be re-purchasing in the future!” —Emily
Price: $18.29 (available in seven shades)
COVERGIRL / Via Instagram: @covergirl
Promising reviews: “This foundation is super lightweight and has the perfect coverage for any weather! I love how easy it is to apply and remove.” —Jakya
“Okay... I don’t usually get THIS hype over a product, but baby Covergirl did what needed to be done with this one! It’s so lightweight, like I forgot I even had it on. But somehow, it still smoothed me out, gave me coverage, and left me looking real moisturized! This is staying in my makeup bag permanently. 10/10. I’m obsessed!” —65 Tan Rich
Price: $15.99 (available in 12 shades)
Target
Promising reviews: “Ugh what can I say about this foundation? It’s smooth. It feels like it’s super expensive. And it’s perfect for my skin and budget.” —Katherine
“Gorgeous coverage! I typically buy $40+ foundation, but I needed something in a pinch and have no Sephora locally. This foundation is amazing, and you can not beat the price. It stays on all day and covers my acne scars so well. And it stands up to the heat (I live in GA). I’ll definitely be buying this again.” —Melissa M
Price: $16.49 (available in 14 shades)
Maybelline / Via Instagram: @maybelline
Promising reviews: “It has light coverage but it builds and blends easily. My skin is very sensitive so I love that I have no negative reaction. It leaves my skin smooth and soft with a natural glow. 70 is my perfect match and I contour with 75.” —KJ
“Creamy, easy to blend, and buildable. I have dry skin and this product doesn’t make my face look drier or patchy. Would highly recommend.” —Z
Price: $12.19 (available in 18 shades)
Revlon / Via Instagram: @revlon
Promising review: “Honestly, this is easily one of the best foundations I’ve ever used. It’s up there with Estée Lauder’s Double Wear and MAC’s new luminous or radiant formula. I notice that some of the comments are from people with normal, oily, or combination skin, but this is for dry skin types. The squalane oil in particular, is not likely to work for folks with those skin types. For me, the coverage was excellent—solidly a medium to full coverage—it didn’t transfer after setting, and it looked great after several hours. It didn’t show any of my dry patches. So if you have dry skin, definitely give this a try.” —Bethany R
Price: $15.99 (available in nine shades)
Wet N Wild / Via wetnwildbeauty.com
Promising review: “This product is soooo good! It shouldn’t be this good for the price, but it is. It gives my skin a soft, buildable coverage. Blends easily with a foundation brush. Stays all day. I literally have tried tons of serum tinted moisturizers, mostly high end, and none have worked for me. I have dry skin, and don’t want a lot of coverage. This stuff is a dream. And for me, the light medium is the best color match I’ve ever had. Can you tell I’m shocked? I am!”—H
Price: $6.79 (available in four shades)
Maybelline / Via Instagram: @maybelline
Promising reviews: “This stuff smooths out your skin and makes your skin almost appear flawless. I've been using it for years. Love that it has some sun protection. It applies seamlessly with no streaking. A little goes a long way.” —Dogmom
“I have tried 50+ foundations in every price range from prestige brands to drugstore staples. This foundation out performs every one. It isn't cakey, but provides great coverage, the applicator works well (I blend in with a brush) and the color range is terrific. I have rosacea and it covers it. I get compliments, not on my makeup, but on my skin when I wear it.” —Jess
Price: $13.19 (available in 16 shades)
Colourpop / Via colourpop.com, Target
Promising reviews: “Amazing foundation that stays on all day and provides great coverage without feeling like you’re wearing anything! Colourpop has a perfect color match for my skin tone, which I always struggled with until I started using their products. It makes your skin look perfectly dewy (but not sweaty) and you can’t even tell you have liquid foundation on. I love it!” —mra
“It doesn’t feel heavy and doesn’t settle in lines and has great coverage while still looking natural.” —alexakaori
Price: $16 (available in 20 shades)
Maybelline / Via Instagram: @maybelline
Promising reviews: “Been looking for the perfect foundation forever and finally found it. Nice amount of coverage, doesn't enhance wrinkles, is easy to apply, comes off easily and does last the whole day and night. Very impressed.” —KC
“I haven't found a foundation that wears better or looks more flawless than this one. This never separates or cakes on my face, gives me full coverage with the tiniest amount, and lasts all day. It definitely hides pores and makes the skin very porcelain-like. It's the best value and quality for a drugstore foundation. My only gripe with it is I wish it had a pump dispenser.” —Sooom
Price: $9.39 (available in 40 shades)
L'Oreal Paris / Via lorealparisusa.com
Promising review: “I’ve purchased sooo many expensive foundations, from every brand under the sun. I had such a hard time finding a new holy grail when my old one had a formula change. I ended up here! This foundation is consistently great, and stays all day without oxidizing or getting oily. It looks great after a nap. I mix two colors, and my skin looks luminous. The product is buildable and can be easily layered—it gives me the effortless coverage I want without looking overdone, and plays really well with other products. They can’t ever, EVER get rid of this foundation or change the formula!” —Akak
Price: $16.49 (available in 30 shades)
Makeup Revolution / Via Instagram: @makeuprevolution
Promising review: “This is an excellent foundation for hot climates. It is lightweight with no transfer. For me it worked well on top of an oil based moisturizer. Great price too!” —Wavinghair
Price: $14 (available in 29 shades)
Reviews have been edited for length and/or clarity.
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