21 Beauty Products From Amazon's "Internet Famous" Section That Truly Deserve The Hype
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In the before and after photos above, the reviewer applied the light yellow and peach corrector to brighten and neutralize discoloration from a bruise they sustained after a seizure-related fall.
Promising review: "I’ve been using the L.A. Girl Pro Conceal in Peach for a few weeks now, and it’s been a game-changer for my under-eye area. The creamy texture blends seamlessly and effectively neutralizes my dark circles without feeling heavy. I apply a small amount before my concealer, and it brightens up my eyes beautifully. The built-in brush applicator makes it easy to apply, though I prefer to blend it out with a sponge. For the price, it’s an excellent product that rivals higher-end correctors." —Heidy Shirley cristancho Ayala
Price: $5.50(available in 43 shades)
Promising review: "By far the best thing I have ever purchased from Amazon. A vlogger I watch tried it out and recommended it. For its wildly cheap price, I thought, 'Why not?!' Literally turns one drop of face wash (or my back wash for acne) into sooooo much product. Therefore, you need less — making your wash last so much longer. Because the consistency of the wash is no longer cream or gel, but a thick foam, it penetrates the pores much better! I’m in love with this little gadget!" —Courtney comstock
Price: $7(also available as a set)
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"This is the sun tan of a killer, Bella."
Promising review: "What sorcery sunscreen is this?! Okay, we spent two full-on hours at the beach shelling in prime time mid-day (11 a.m.–1 p.m.) so we were literally backs to sun! Well, clearly I forgot to tell my husband to put sunscreen on my back but what you can see here [above, left] is that small area that I could reach back behind my armpit that is NOT BURNT AT ALL! I mean, this sunscreen is not only shimmery gorgeous; it’s truly effective! I just did a quick spritz and went from the house too, so for this 30 SPF to have worked that well and for that long, I am impressed. If you are seeking a golden sparkle this summer without the risk of burning, this stuff is your ticket!" —DB McCullough
Price: $13.25
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In case you're not familiar with it, PA stands for "Protection Grade of UVA" and is a four-level rating system that's more common in Asia. In this case, PA++++ means this product offers an extremely high level of protection against UVA rays, which don't cause sunburn but rather cause the skin to turn brown.
Promising review: "I carried this around in my daypack while in Africa, and it proved to be great protection from the continent's more intense sunlight. Plus, it feels moisturizing and refreshing when you're out in the bush. And you get a nice rosy sheen on your face. I also rolled it on other exposed skin like my arms. Easy to use. Win-win! I still have lots left over after my three-week trip, so I'll be using it this summer. I honestly don't think I can go without it again."—Jenifer Shields
Price: $32
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Promising review: "I have snubbed my nose at these for a while. I finally decided to try them and...I LOVE THEM!!! I’m literally shocked at how gorgeous they are! There are sizes for everyone in the package. Play with them a bit to get the right fit. Make sure your cuticles are nice and clean, trim back your nails, and you’re ready. Put a thin layer of glue on your nail bed, a thin layer of glue on the nail itself, and hold down for a good minute to be safe. When you’re done, wash your hands, use some lotion, and you’re all good. Let’s see how these do. Bath day for doggies tomorrow! UPDATE: Passed doggie bath day and doing dishes after having company! Still super happy!!!" —GiGi
Price: $14.99+ (available in 42 styles)
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This balm contains just five pure ingredients: honey, royal jelly, beeswax, olive oil, and bee propolis!
Promising review: "This was one of my skincare splurge buys and I’m sooo glad I bought it. I have very problematic skin, with a sort of combo of acne, oiliness and dryness, texture problems, scarring, and eczema and rosacea. So I wasn’t sure how my skin was going to react to this! Upon first impression, the product seems like a too-thick, goopy salve that will never absorb, but if you follow the directions and warm it up into an oil before applying, it soaks right in and visibly softens and moisturizes skin before your very eyes! I also use as an eye cream, on my eyebrows and eyelashes, and on scarring and things I’m afraid will scar (I scar very easily). I haven’t tried it on my hair yet but I’m excited to do that too!
"A little amount goes a long way, so I’m sure I will have this container for several months before I will need to buy a new one (notice I’m already planning on buying more in the future — it’s that good!!!). I hope they never stop making this! I use this in conjunction with myCeraVe psoriasis moisturizing creamwith urea in it day and night, and my skin feels so so great." —Taylor Rain
Price: $31.99
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Promising review: "Probably the BEST 'your skin but better' product! Now let's talk about coverage, baby! I am a very pasty lady, and because of this, ANY hyperpigmentation is super noticeable, especially on my face. I have very rosy cheeks, I have very visible pores on my cheeks and nose, and of course, I have some acne scarring from my teenage years. This product covers them smoothly, gracefully, and without any visible caking or creasing.
"I will say that this is a product you won't want to use for a REALLY full-coverage makeup look, but for my lovelies who like going for a softer, more natural look, this might just be perfect. It's nice and lightweight, and you don't feel greasy even though it has a more dewy, natural finish. I am very confident that I could wear this to work and nobody would notice that I had foundation on — which is exactly what I'm going for! And as someone who has difficulty finding foundation that is actually MY shade and not just 'the lightest shade of foundation this brand happens to carry,' I have to say that they also did a fantastic job with their shade matching." —Shelby P.
Price: $14.48 (available in 27 shades)
Promising review (it's long but worth the read!): "For almost 40 years I have struggled with blackheads on my nose. I have tried everything. Things will work initially, but then my nose pores fight back and I go back to square one. Retin-A, vitamin C, Differin gel, benzoyl peroxide, Biore strips, clay masks, peels, needling, and on an on. I figured this product was so inexpensive, why not try it and add it to my list of failures. Well I think it’s working! It is so thin at first I thought this isn’t going to do anything; it’s like water. But I tried it at night and woke up with a better clarity on my schnoz. It has been a few weeks and I’m still really thinking it works. My nose is about 80% better so I’ll take it!
"Update: This stuff is changing my skin. Without a doubt. I had initially thought maybe I was seeing things or experiencing wishful thinking. I can truthfully say my skin is better each week. The nose blackheads are just gone. But here’s the thing I didn’t expect: I have those tiny skin-colored bumps under my eyes near my nose. I guess they are milia or just the skin texture. I used all sorts of fancy doctor-prescribed skincare and have for years. Nothing touched them AND I think they were getting worse with age. I was looking in the car mirror today in the bright daylight and they are pretty much gone. I was shocked because I’d stopped thinking about them since I was told the texture of my skin was just what it was. Also all the little bumps of clogged skin are gone as well. I used to have them removed by a dermatologist. The change is so significant I had to update my review. I’m really so thrilled." —Mzunderstood
Price: $15+ (available in two sizes)
The "Original" formula has top notes of Australian mango and mandarin, heart notes of honey and cinnamon, and the base note is a well-rounded white musk.
Pure Instinctis a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "If you love Basic Instinct by Pure Romance, you will LOVE this affordable alternative! To me it smells almost exactly the same; there is an extremely slight difference in smell that I'm sure others around me wouldn't even pick up on, and I still LOVE the smell!I love Basic Instinct, but ran out a while ago and just couldn't justify spending that much money on more. I'm so glad I found this alternative!" —MN Tigerlily
Price: $14.90
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This product is specifically recommended for use on facial hair or shaved heads. That being said, I (and other reviewers) have found it works on my legs, forearms, and underarms too! After seeing this go viral on TikTok, I had to give it a try, and now it’s my go-to at-home hair removal solution. Since the consistency is so thin, it makes covering large areas super easy, and the whole process is pretty fast. I personally leave it on for about 5–8 minutes, but no longer than 10 at most. The hair literally melts off. As someone who used to get waxed monthly, I will say the level of smoothness is basically the same.
Promising review: "The name says it all: MAGIC!! This stuff has legitimately changed my life!! I have never had a depilatory product work for me, as I have very coarse and dark hair. Shaving gives me extreme razor burn that doesn’t go away for a week, so my thighs are never truly smooth. But the Magic Shaving Powder has changed all of that!!! Sure, it smells like chemicals, but all depilatory products do. That is the ONLY minor criticism I have. I can finally have smooth, razor-burn-free legs!! And it doesn’t take significantly longer than shaving did. I love this stuff, and have ordered several times!!!" —Chris and Erin Conner
Price:$4.68
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It works for all skin types but is especially recommended for normal to dry skin.
Promising reviews: "I couldn't be more ecstatic about this primer! It's worth every penny; I can't believe how amazing this holds my makeup on all day and night. It leaves my face hydrated and keeps pores at bay. Easy application. The texture is tacky and has a cooling effect. Definitely the primer for me. I won't be buying any other!" —katelynn haynie
"FIRE. LITERALLY THE BEST. That's it...that's the post. JK, no seriously, this product holds my makeup in place all day. Pleasant smell, not overbearing, and sticky. I pair this with Milk's pore primer, and it gives my face a smooth filter-like finish. Awesome. Holy grail item." —Ariel Bersanetti
Price: $20+ (available in three sizes)
Nyx is a cruelty-free brand. If you want something that focuses a little more on pigment, try this one out!
Promising review: "I bought this on a whim to try to get my newly curling dark brown brows under control. Many other 'clear' products I’ve tried leave a white residue. I’d been using the brown Patrick Ta Major Brow which works and is fine, but it’s expensive and takes a little longer to prepare and apply. This Nyx product is so fast and easy — swipe and go, leaves virtually no residue, keeps the brows laying straight, and is a fraction of the cost of many Sephora products I’ve tried." —E Morris
Price: $9.97 (available in five colors)
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Promising review: "I have been using these drops for years and I LOVE THEM! If you are looking for an easy and reliable product, it’s this! I know the price is steep, but these bottles last me 4–5 months, and I use them at least two times a week. I wash my face every morning and night, and this makes the tanner wipe off faster, but it still lasts for about 3–4 days. If you are a first-time buyer, start small with one drop and mix it with lotion to help spread out evenly!" —Amazon Customer
Price: $29 (available in three shades)
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Promising review: "My forearms have always been rough and red. I used this for the first time tonight, just my hand rubbing it over my arms in the shower. I asked my teenage daughter to touch my arms and she asked me if I shaved them. That's how smooth they are. I highly recommend for the fact that it made my arms smooth for the first time in like 30 years." —Kindle Customer
Price: $12+(available in two sizes and three scents)
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Promising review: "This is the best by far!!! I have used others, and there is no comparison. It goes on smoothly and hydrates my skin prior to putting my foundation on. Plus, it is so reasonably priced." —DEE
Price: $10
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Promising review: "Worth the bang compared to luxury brands that don't do squat. Keeps my face matte even with heat and humidity. I did a wear test for 10 hours. It can be worn alone (I have dry/oily combo), but you really have to prep your face with good skincare prior. I love the tackiness because my powder sticks. My sister has oily skin, and she has to prep her skin accordingly as well." —Kathy Dao
Price: $15.93
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Promising review: "Best eye cream I have ever used!!! Better than Benefiance by Shiseido and Clinique or Lancôme, for less than a third of the price with the amount you get. It is rich enough to do the job but not greasy. It doesn't interfere with concealer, yet softens lines. Love it so much!!!!" —Lory Lacy
Price: $14.99+ (available in three sizes)
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Promising review: "I have a naturally oily complexion. If I put anything on like foundation, concealer, highlighter, blush, bronzer (even with putty primer, finishing powder, and setting spray) I get oil buildup within a couple of hours. This stick worked so well. I put my full face of makeup on at 7 a.m., had a presentation at 1 p.m.. Used this through the morning and right before my presentation and my makeup looked so good. Highly recommend!" —Molly
Price: $7.99
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Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Price: $7.39+ (available in 19 shades)
Amazon, www.amazon.com
Promising review: "Yes. The hype is justified. If you are looking at this product, you have probably seen a thousand TikToks or Reels declaring it a 'holy grail' skincare essential. Personally, I was skeptical, especially with the hefty price tag. My thought was: If I invest in this, it had better show some divine results. I waited to review it in order to give it several weeks to show optimal results. Needless to say, against all skepticism, all of the hype is justified. This IS a holy grail skincare product.
"I applied this only at night, after cleansing and a mist of rosewater toner: three drops to my forehead (two drops to each cheek and one drop each to my chin/nose). The 1-ounce bottle lasted two months. After about two weeks, my pores appeared tighter, and the redness in my cheeks cleared. After a month, my forehead fine lines diminished and appeared softer. This is a very gentle serum — my sensitive skin drinks it up nightly. I am now four months and two bottles in of consistent use and have a healthy glowing complexion. It's totally worth the price tag. Highly recommend. I use this followed by the Vichy Neovadiol Bi-Serum and then a very gentle Aveeno moisturizer. A miracle combo, for sure!" —Aubrey the Strawb'ry
Price: $55+ (available in four sizes)
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Promising reviews: "These lashes are the best if you want a full but not over-the-top fake look. They blend in easily with your eyelashes, and you can put a top coat of mascara on afterward. They also aren’t heavy on your eyelids, which I love. They flare UP instead of OUT like some heavy fake lashes. These are my favorite by far, and I’ve been wearing lashes about twice a week for 20 years! I cut the eyelashes a tiny bit to really fit the exact length of my eye, which you can do if they're a bit too long or anything." —Meghan Happy
"These are my absolute favorite lashes. I wear them every day and get so many compliments from people who think they are my lashes. They look very natural!" —Kyli M.
Price:$10.82 for six pairs
The reviews in this post have been edited for length and clarity.
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