25 K-Beauty Products With Jaw-Dropping Result Photos
www.amazon.com, www.amazon.com
All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.
Read more about tea tree oil and acne at Mayo Clinic.
Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the ph of the cleanser is so low that the only thing I am worried about for my face anymore is the ph of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart
Get it from Amazon for $11.89.
@kravebeauty / Via www.instagram.com, Krave Beauty
Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress-free.
Promising review: "I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." —Monisa A.
Get it from Krave Beauty or Amazon for $16 (also available as a two-pack).
www.amazon.com, www.amazon.com
Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2c hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful!
Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments on how silky smooth my hair looks. I put it on while my hair is wet, then again when I style, if my hair gets frizzy from my flat-iron, and to tame flyaways. It's my favorite hair product I own." —Amy Wilt
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).
Check it out in this TikTok.
Promising review: "This eye cream makes my eyes so soft; it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy, which I love. Since it has retinal, I only put it on at night and use a vitamin C serum in the morning. I love this product! You can feel and see a difference after one use." —AJ
Get it from Amazon for $16.99 (also available as a two-pack).
www.amazon.com, www.amazon.com
It can also help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Check it out in this TikTok.
Promising review: "Within 10 minutes, my under-eye bags and discoloration were considerably better. I didn't think this would work but I just screamed at my boyfriend "I'm screwed because I'm going to need to never run out of this stuff." Such a difference. I'm highly satisfied and upset I didn't purchase more to give to the ladies in my life as a holiday present. There's always next year though!" —Heather
Get it from Amazon for $9.99 (also available as a collagen stick, a peptide stick, and multipacks).
www.amazon.com, www.amazon.com, www.amazon.com
Check out this TikTok of Mikayla Nogueira's review of this foundation.
Promising reviews: "I love Love LOVE this foundation! I’m throwing out every other foundation I own! I have pink undertones from redness, and I’ve always struggled to find a foundation that matched me well that didn’t leave a yellow-looking finish. This was it!!!! I was really skeptical at first, but figured, hey, why not try it! It gives such a natural look. It’s not cakey and doesn’t separate on my skin like other foundations I’ve used. I tried it with and without primer, and it looked awesome either way! I used it with their setting spray and color me impressed! This is now my forever foundation!" —Sharon
"Flight attendant here. Travel-friendly. I'm a fair neutral skin tone, and it's not too pink, not too warm. It's the perfect neutral color. Looks like skin! I just ordered the pink version that's supposed to be more matte just to try a different consistency because this does so well on my skin. If you are using a drugstore foundation, trash it and order this. Those warm tones after time that happen with affordable foundations DOES NOT HAPPEN with this formula. Will continue to order forever. Goes on in a thin layer. 10/10!" —Sav
Get it from Amazon for $28.75 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).
To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10-15 minutes of letting it dry, you'll have some happy and radiant skin.
Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to help heal wounds and protect the skin.
Promising review: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problem skin. My only caution is that is smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me here on out!" —Charlie B
Get a box of eight from Amazon for $19.08 (also available in a two-pack and in a variety three-pack).
Bek O'Connell / BuzzFeed, www.amazon.com
Promising review: "I saw this product mentioned in so many articles about cheap products that are great. I don't know why it took me so long to purchase this, but I am kicking myself for waiting!! My hair is DAMAGED. Beyond fried. I've bleached it so many times. I am consistently changing my hair color. I also straighten it twice a week, so there is added heat damage... then add in the sun, etc.... My hair always feels like straw. I've only used this product twice now, and let me tell you... my hair looks and feels INCREDIBLE!!! It is so soft, and I am absolutely in love! I've only left it on for about five minutes at a time, too! I can only imagine how much better it would be if I left it on longer! This will forever be used by me from now on!" —Krystle Lee
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Get it from Amazon for $7.60.
Promising review: "There is literally too much good about this product to list it all! DON'T WAIT, JUST BUY IT! You will not regret it. This product has transformed my skin in just one week! I can’t wait to see the long-term effects. My skin has never felt so nourished! I have oily combo skin, and I am sensitive to a lot of products, and this product didn’t cause any type of breakout and did NOT increase my oil production! I actually started using this the day before I started my period, and I had a pimple, and I really feel like this made it go away. I didn’t get any other spots during my period, and I usually get a few. I will use this forever!" —Amazon Customer
Get it from Amazon for $16.98.
www.amazon.com, www.amazon.com
Check it out in this TikTok.
Promising review: "Guys. Guys. MAGIC IN A BOTTLE. I was slightly hesitant to buy this because of the price point, but I know it was highly praised on TikTok. I kid you not; I have not had a SINGLE whitehead since I started using this. I have EXTREMELY sensitive skin, and this toner has been amazing. My skin has quite literally never been clearer. I have tried so many freakin' products to try and get my skin clear, and this one is absolutely my new holy grail. I cannot recommend this enough if you have oily, acne-prone, super-sensitive skin. I cannot express how happy I am at how affordable it is!" —morgan
Get it from Amazon for $19.69.
www.amazon.com, www.amazon.com
This toner is vegan and cruelty-free.
Promising review: "I love this toner! I’ve finished the whole bottle. It’s light and moisturizing. I can definitely tell the difference, my skin is smoother and plump. I love it cause I have both oily and dry skin and it makes my skin normal again! Best of all it doesn’t burn or irritate my skin, if anything it calms it down. Will definitely be buying again." —Rachael
Get it from Amazon for $23.99.
www.amazon.com, www.amazon.com
For persistent or bigger pimples, leave a pimple patch on overnight for two to three days to allow the pimple to diminish completely.
Promising review: "I've suffered from full coverage acne since I was 8 or 9 years old (I know. A freakishly young age to start.). I've use every product known to man. Proactive, Neutrogena, Clearasil, medication from dermatologists...the list goes on, and I'm sure most people have experienced the same. BUT THESE WORK. HOLY SHT THESE WORK. They suck everything out in ONE GOSH DARN NIGHT. I buy a whole bunch at a time and go through probably five packets a month and I've never been happier, and I've never had such clear skin. All you have to do is wash your face and stick the dots on before bed. I stick them wherever I see the red starting, feel that 'oh it's a big one' pain under my skin, or where whiteheads have already started." —Danielle
Get a pack of 72 from Amazon for $12.25 (available in four other pack sizes).
SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.
Promising review: "Magic in a freaking bottle. I love this product. I was hesitant to buy and start a new addition to my skincare routine but I said F it and bought it on a whim. WELL I AM SO GLAD I DID. Pores, wrinkles, and fine lines are minimized, hydration on point, and it smells AMAZING. Yes the texture is water-based, and when I woke up the next day — WOW I WAS GLOWING!!! It's been a few weeks on this now and I have to say I will continue to buy it. I rinse with water and then put a dropper full on each cheek and rub it all over my face and follow it with sunscreen. FREAKING GLOWWWWWWWINGGGGGG. I am obsessed with this product and just the scent alone throws me into an amazing start to my day. Heaven in a bottle. YUM!!!!!!!" —Clayt
Get it from Amazon for $15.98+ (available in two sizes).
www.amazon.com, www.amazon.com
This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.
I have been using this lip oil for three months and don't go anywhere without it. It's sooo moisturizing and leaves such a lovely, subtle tint. When my lips are feeling a little dry, I can apply this to add relieving moisture *and* some lively color to my lips. I also love that the brand has various options for different preferences!
Promising review: "I love K-beauty and this is one of my favorite lip oils. It makes my lips softer and looking like cherry plump. Plus, this shade acts as a lip tint, and I like how long it stays on my lips. At first, I thought that the bottle seemed small but after applying 2–3 times/day for a month, I still have a lot left to use. It moisturizes your lips and leaves a red tint on your lips, and it's lasted very long!" —Nhu
Get it from Amazon for $12 (available in ten colors and in sets)
www.amazon.com, www.amazon.com
Check it out in the TikTok.
Promising review: "I've had huge melasma spots on the side of my neck where the sun hits me in the car for probably 20 years. Idk what magic is in this, but I've been using this serum for maybe a week and a half, and my melasma has already faded significantly. I didn't even know that was a thing and thought I'd have it for the rest of my life. I'm so impressed at how fast this is making a difference. HIGHLY recommend if you need to fade any spots." —Lomo
Get it from Amazon for $22.
www.amazon.com, www.amazon.com
BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.
Promising review: "This stuff is the holy grail of pore unclogging products!!!! I have never in my life seen my skin look this clean and clear. I have tried EVERYTHING to get rid of my skin congestion, and this stuff is like a power washer for your face! I remove my makeup with a makeup balm, rinse, dry my face, rub the oil all over my face for about two minutes, use a warm wash cloth to remove the oil, and follow with my regular face wash. Boom. Glowing, gorgeous skin with itty bitty clean pores. I’ll buy this stuff forever!!!" —Susan Clark
Get it from Amazon for $17.69.
www.amazon.com, www.amazon.com
Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done!
Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms up and smooths out along you skin, removing makeup easily as well as penetrating the oils on your face. It is easy to wash off and doesn't sting my eyes. It removes ALL my make up. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close." —Amazon Customer
Get it from Amazon for $16.94 (available in two scents).
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising review: "Okay, this is an honest review. I was SUPER skeptical because I've always been a spray dry shampoo girly, and I thought I was going to die on that hill. We've all been there... in a pinch and out of our dry shampoo and resorted to random powders and suffered the consequences and had to end up washing out hair while already running late. I have super fine hair, and it gets oily in the blink of an eye — even six hours post-shower. I tried this product skeptically, but I am impressed! Literally three dabs and my hair is happy, shiny, and volumized as if I just used a blow dryer! No drowning myself in a Batiste cloud! I'm adding this to my routine forever." —Chloe Plummer
Get it from Amazon for $12.99 (available in six shades).
www.amazon.com, www.amazon.com
Promising reviews: "I seriously am a believer in this whole line! I have turned family members, coworkers, and friends into using this product!!! I would always get cystic acne on my face. Since using the serum and essence, I hardly have breakouts, I have clearer skin, and less scarring! I LOVE this stuff and will buy this forever. :) Oh, and the smell is amazing!!!" —Tiffany
"I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! For the past few years, I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated, and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated, and glowing! I’m sold! If I could give it 10 stars, I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner
Get it from Amazon for $19.98 (available in two versions).
After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer!
Promising review: "I have pretty bad eczema and sensitive skin, so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face, and I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." —MintyKiss
Get it from Amazon for $15.80 (also available as a two-pack).
This snail cream is cruelty-free and non-comedogenic. (So no need to worry about clogged pores!)
Promising review: "This cream is the freaking holy grail in a jar. Oh my GAWD. It really reduces inflammation on my skin and it looks so much better the morning after. It's a pretty thick cream, so don't use too much and massage onto your fresh, just washed face. I use it only at night (but you can use during day and night. Whatever works for you) and OMG. Just OMG. Try it." —Leslie
Get it from Amazon for $20+ (available in two sizes).
Behold, yet another product that has made me love products with snail mucin. I've been using this product for five months and it's like this cream has taken an eraser and rubbed it over my acne scars to reveal the clear-looking skin that I didn't know I could achieve. A true game-changer!
Promising review: "I am obsessed with this stuff I would bathe in it if I could!! I have really sensitive skin to weather changes and tend to get flaky skin on my face, but I've used this for two years now and I have had the most moisturized baby smooth face since. Seriously buy it, put it on before bed, and the next morning you can absolutely tell the difference. I’m like a freaking walking ad for it. My face is brighter and more moisturized." —Leah
Get it from Amazon for $18 (available in four sizes).
The picture on the left (shown above) is of a reviewer with severe rosacea and the picture on the right is of the results after only four times of applying less than a dime-sized amount of the cream to their face!
Read more about choosing skincare products if you have rosacea at the American Academy of Dermatology.
Promising review: "Absolutely worth every single cent! I have severe rosacea that leaves my nose and cheeks dry, flaky, and breaking out. I’ve had little success with anything topical that will provide any relief to my irritated skin...I received my order on Wednesday and applied it that night after washing my face. By Saturday afternoon, my face is almost completely healed, preventing peeling and helping clear up my rosacea skin irritation!" —Amazon Customer
Get it from Amazon for $17.90+ (available in two sizes).
www.amazon.com, www.amazon.com
BTW, some people use it as a daily lip balm or lip protectant over their lipstick, too!
Laneige is an Asian-owned brand that has been in the beauty game for years. (Seriously, since the 90s!) The luxury brand prides itself on being affordable too, and has many fan favorite products because of it.
Promising review: "I was kinda skeptical, as I am with anything that blows up on TikTok, because you never know who is getting paid for a review. But I’m dead serious, this stuff works. I have the driest, chapped lips, and I have anxiety, so I’m always biting my lips, and I’ve only used this for three days, and my lips are already so soft and healed. It seems expensive, but it looks like it will last me for months." —Caitlin Mallette
Get it from Amazon for $24 (available in five formulas).
www.amazon.com, www.amazon.com
Check out this TikTok of these drops being used for a natural makeup look!
Glow Recipe is an Asian-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine.
Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look, and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde
Get it from Amazon for $20+ (available in two sizes).
……Read full article on BuzzFeed-Shopping
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