25 Products From Black-Owned Businesses Future You Will Be So Glad You Bought
Amazon
Promising review: "I was looking for a brown gloss and decided to give this a try. I ended up loving not only the color but the packaging and applicator. The metal applicator is cooling, applies the gloss evenly, and is super easy to clean. Formula is great, very hydrating and glossy. Can’t wait to try other colors from them." —Erica
Eadem is a small business specializing in skincare.
Get it from Amazon for $24 (available in four shades and a multipack).
www.amazon.com, www.amazon.com
Promising review: "I absolutely love this product! I use it almost every day. I’ve tried numerous others, but this one stands out as the best. It’s definitely worth the investment if you own a variety of shoes/sneakers." —Jose C.
Crease Beast is a small business specializing in anti-crease shoe accessories.
Get a pack of two from Amazon for $39.99+ (available in four sizes and two multipacks with various sizes).
www.amazon.com, Amazon
It also machine washable!
Promising review: "I used to use a loofah, and this just throws it right out of the water. It’s soft but durable, and doesn’t harbor bacteria like a loofah. Plus, you can wash it and it basically lasts forever (yes, a cloth can too, but it lacks the exfoliation you need in the shower). It’s long and stretchy so you can scrub your back, or you can scrunch it together if you want to wash a smaller area. Overall, I just feel so clean and smooth after I get out of the shower. I will never go back! I bought these for most of my friends and family and they’re all HOOKED. Just get it already!" —Koko
Bellanomi is a small business specializing in skincare products for skin of color.
Get it from Amazon for $9.99 (available in 11 colors).
www.amazon.com, www.amazon.com
Promising review: "This is the best version of scrunchies for when you have long braids or whatever and you want to quickly put your hair in a ponytail or bun. Instead of having to fight with your usual scrunchies, this allows you to avoid the tiresome battle while its material refuses to snag on your hair at any point in its installation or removal. Highly recommend for my fellow naturals. Just buy it, you won't regret." —Doll
SwirlyCurly is a small business specializing hair accessories.
Get a pack of three from Amazon for $17.99 (available in two colors).
Promising review: "I LOVE this!! My husband was surprised that I bought hot sauce because I'm not a big 'heat' person. This is delicious, though, and not overly spicy. Perfect little sweetness to it with the honey. I'm stocking up because this is instantly a favorite for me." —Ashly
Hot N Saucy is a woman-owned small business specializing in flavored hot sauces.
Get it from Amazon for $11.99.
The mat is heat-resistant for up to 600 degrees Fahrenheit and works on gas and charcoal grills.
Promising review: "I tested them with the lid on at 400 degrees Fahrenheit over briquettes and they looked great and weren't affected in the least by the heat. Threw some burgers on 'em. Everything was a breeze and tasted so great. No sticking, and the mats were plenty charred, but afterwards the char just rinsed off with no scrubbing needed. Simple, easy, and I hope to be a lasting arsenal in my grilling load out. Great low-priced addition to up your outdoor grilling experience." —FullPantry
Kona is a small business specializing in grilling essentials.
Get it from Amazon for $21.95.
Promising review: "This has been a staple in my skincare routine over the years. It has helped me with my dark spots and hyperpigmentation. I can’t give you a timeline on how fast it will work, but it definitely works for me over time... The formula in the product absorbs in the skin effortlessly, leaving the skin soft. And I also use the Paula’s Choice exfoliantalong with this cream, both help my skin so much." —Tameika
Topicals is a small business specializing in science-backed skincare.
Get it from Amazon for $18+ (available in two sizes).
www.amazon.com, www.amazon.com
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "These are my go-to eye masks. They work and do not irritate the skin. Reduces puffiness and swelling of eyes. They are a bit pricy, but they do work. No weird smell or stickiness. They stay where they are put and are so easy to put on." —Meagan
Get a pack of six from Amazon for $22.
www.amazon.com, Amazon
Promising review: "Love this dress! Quality is good for the price. Shoulder pads give structure but they are not too rigid or obvious, just enough for an architectonic look. Belt ties very nicely, and it's optional — the dress does not come with belt loops, so you don't even need to wear one. Slits are moderate, up to the knee or so, not too deep." —Kitty
Pantora is a small business specializing in both casual and formal clothing.
Get it from Amazon for $54 (available in women's sizes XXS–4XL and three colors).
www.amazon.com, B09XN9SW6D
Promising review: "Works like a charm! So...of course the day I get my hair done, an unexpected torrential downpour occurs and I have NO umbrella. But...I DID have my Hairbrella in my bag! This was the 1st time I would get to try it out since I purchased it so I was REALLY hoping it would live up to its hype. I loosely pinned my hair up with a few bobby pins, secured that sucka in place and took off! While I looked like I just exited a dunk tank after my valiant sprint to my car, my hair was BONE DRY!!! 🙌🏾 Not a drop of moisture hit my hair. Hairbrella is the TRUTH!!!" —Lina
Hairbrella is a woman-owned small business that specializes in hats that protect hair from all kinds of weather.
Get it from Amazon for $39+ (available in nine colors).
True
True is a small business specializing in laundry products.
Get a box of 60 from True for $15.99.
Amazon
Promising review: "These have cut my drying time in half and significantly reduced the lint collected. I have had these a few weeks and have used them since receiving. They are great! And I love how cute they are!! Also, not noisy at all. I just leave them in the dryer. Not sure how long they last, but I've had them for a couple of months, and they've maintained like new with six people in my house. Thanks, LooHoo!" —S Flores.
Loo Hoo was created by Cyndi Prince, a mom on a mission to create a healthy home environment for her family.
Get a three-pack from Amazon for $29.95+ (available in three colors).
Promising review: "The product may appear white at first, but once applied to the skin, it becomes clear, seamlessly blending in without leaving any white residue. It feels incredible on the skin and enhances the overall appearance of my makeup. I believe it adds a subtle glow to my complexion. Initially, I can sense its presence on my face, but after a few minutes, it feels weightless. As someone with oily skin, I appreciate that it doesn't contribute to excess shine or greasiness. A small amount is all you need for great results." —Stunner Jay
Black Girl Sunscreen is a small business specializing in SPF products that work for deeper skin tones.
Get it from Amazon for $9.99.
Estelle Colored Glass
Promising review: "I cannot recommend these wineglasses enough! The quality, the color, the style — AMAZING! I am so happy with my purchase and I can’t wait to add more to my collection! They came packaged in a gorgeous white box with plenty of protection, perfect for a gift." —MCM2121
Estelle Colored Glass is a small, Black-owned business specializing in cake stands and stemware. Founder Stephanie Summerson Hall named her small business after her grandmother, Estelle, who had a love for antiquing and collecting colored glass. The pieces are made by artisans in Poland.
Get a set of two from Anthropologie (available in eight colors and also packs of six), or from Estelle Colored Glass (available in various colors and mixed set options) for $85.
Promising review: "I have oily skin and honestly have never used toner until now. About a month ago I started to break out so I decided to use it after washing my face. The results have been kind of amazing." —Jasmine
Bolden is a woman-owned small business specializing in skincare.
Get it from Amazon for $22.49.
Karibe
Promising review: "This is the most beautiful knife set I’ve ever seen and the knives are also precise and sharp. I love how slim the set is, it fits perfectly on my countertop in a modern way." —Amber Heyward
Karibe is a New Jersey-based cookware company founded by Vernon Williams in 2018.
Get it from Karibe for $79.99.
Reviewers with hair types ranging from 2a–4c say the lightweight formula makes it easy to define waves and curls.
Promising review: "This is my favorite hair system for my curly, 3a–3c, medium-coarse, very dry hair. This mousse makes my hair soft and bouncy, and it holds the curl well. My hair does not get as dry and frizzy as it used to. This gets reactivated easily with the Curl Refresher Spray, and my curls last for days." —ShaniAZ
Thank God It's Naturalis a woman-owned small business based in Chicago, Illinois.
Get it from Amazon for $12.99.
Target
Promising review: "I was a dark roast drinker and decided to try this brand. This is, hands down, the best medium-roast coffee I've ever purchased. The taste is strong, yet there is no bitter aftertaste. You can't go wrong with this coffee. This is the ONLY coffee that I purchase now." —MzRoss
Blk & Bold Coffee was founded by childhood friends Pernell Cezar and Rod Johnson. They pledge 5% of their profits to initiatives that support workforce development, sustain youth programming, and eliminate youth homelessness.
Get a box of 20 pods from Amazon for $18.29 (available in three roasts and boxes of 32 and 60), from Target for $24.49 or from Blk & Bold for $18.49.
Reel Paper
Promising review: "The best!! Best for the environment!! Best for the sewer system!! Best value!! Best for my bottom!!!!" —Terry C.
Reel Paper was co-founded by Livio Bisterzo and Derin Oyekan. All of their shipping materials are biodegradable and use plastic-free packaging.
Get a 12-pack from Reel Paper for $27.99 (also available in packs of 24 and 48).
www.amazon.com, www.amazon.com
Promising review: "Absolutely FANTASTIC 😩 I haven’t had a jelly pedicure in literally ages and that last experience was at the nail salon. However, I’m now able to get the salon treatment at a fraction of the price thanks to So So Jelly! Buy this product, you won’t regret it!" —Ranet
Crafts and the City is a small business specializing in comforting aromatherapy and skincare products.
Get it from Amazon for $19.99 (available in three scents).
Amazon
These are compression leggings, so the brand recommends going one size up if you want a roomier fit!
Promising review: "Took a leap — saw them via Oprah's fave things — she is so right — they are fantastic!... Fit beautifully. The compression is excellent for me; I wear them to work out, primarily. I miss them on days when they're in the wash. Getting another pair ASAP, so I can wear them more often! Good price point for the quality." —BB
Iconi is a woman-owned small business specializing in activewear.
Get it from Amazon for $45 (available in women's sizes S–XXL and five colors).
Amazon
Promising review: "I LOVE this habit tracker so much! It's absolutely beautiful! It has a different design for every single week, and has the ability to track up to five habits, so it's not as overwhelming as some of those 30 habit trackers. If I do have a week where I want to track, say, 10 habits, all I do is double up on the lines, using a ruler. I seriously can't recommend this enough. I have seriously changed my life using this!" —Tank Girl
I Know Collection is a small business specializing in self-care products.
Get it from Amazon for $9.99.
www.amazon.com, Amazon
Each date night idea is covered at first — you can choose one based on the characteristics listed at the bottom of the card (such as how long it'll take, how much it'll cost, etc). The idea is that you commit to the idea on the card before revealing it!
Promising review: "I got this for my husband and I. We are doing a question a night and one date night a week. Both of us are enjoying this time together." —Sydnee G.
Dessie is a small business specializing in greeting cards.
Get it from Amazon for $13.99 (also available in an "Intimate Conversation Starters" set).
Pur Home
This is a concentrate, so be sure to dilute it before using! You receive a small glass bottle of concentrate and an empty spray bottle — just pour 1 oz of the concentrate and 16 oz of water in the spray bottle, give it a good shake, and get to spraying!
Pur Home is a small business specializing in home cleaning essentials.
Get it from Pur Home for $9 (available in two scents).
Loo Hoo
Loo Hoo is a small business specializing in laundry products.
Get it from Loo Hoo for $7.
Reviews here have been edited for length and/or clarity.
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