1. A Tarte liquid concealer infused with licorice root to brighten the look of dark circles, while shea and mango butters help nourish the skin. Not to mention it's got the brand's signature tape technology to help smooth and blur the appearance of fine lines and wrinkles. This full-coverage concealer showed up on my TikTok FYP so many times, I finally broke down and purchased it — and omgggg was that the best decision ever or what?! (Spoiler alert: It was.)

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Promising review: "I live on shape tape now — it’s made me give up full foundation and CC creams!!!! So many shades!! I love to apply with a damp/wet face sponge. Love the buildable coverage." —Loves2shop

Price: $32 (available in 30 shades)

2. A Beautyblender makeup sponge because it's a must for the seamless application of foundation, powder, bronzer, blush, concealer — you get the picture. Plus, it doubles in size when it's wet, so using it is like a fun science project. This has been a must in my makeup routine for years.

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Promising review: "Have used Beautyblender sponges for years. They are the absolute best way to apply foundation, tinted moisturizer/sunscreen, and creme blush. They are easy and comfortable to use, last a long time, and give a flawless finish, not thick and streaked like other sponges, fingertips, or brushes." —Hannah

Price: $20

3. A Benefit cheek and lip tint for a flush of color that's absolutely gorgeoussss. Use it as blush or lipgloss — just dot a few times and build to your liking. Oooh la la.

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Promising reviews: "Incredible. I have health issues that cause my lips to always be pale. This stain gives me a normal amount of color back and is buildable if I want more! I’ve used this practically every single day for two years!" —Meg

"My favorite hassle-free way to add a pop of color to my face. I use my fingers to gently tap it on my cheeks and lips. It looks so natural and pretty. Very blendable and buildable color." —Katie Marie

Price: $28+ (available in two sizes and eight shades)

4. A CoverGirl mascara with a curved wand that's become my BFF for coating and lengthening lashes without leaving behind a single, solitary clump. As someone who's constantly in search of mascaras that create tons of volume and length in an instant, this is the one I pull out of my makeup bag more than most.

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Promising review: "This is my absolute favorite mascara! I’ve tried different brands, but I always keep this one in my makeup bag. It doesn’t flake, clump, or look fake — just creates a naturally thicker, soft, long lash look." —Abby

Price: $11.59 (available in six shades)

5. A Byoma daily moisturizer formulated with their Tri-Ceramide Complex and bakuchiol and shea extracts to help bring hydration back to parched skin. Not to mention it's under $20 to boot. No wonder more than 40,000 shoppers purchased it in the last month alone!

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Promising review: "This is the only moisturizer I have used so far that can turn dry peeling skin that literally looks and feels like sandpaper into velvety soft baby skin in one night. Not oily, sticky, or heavy at all, and it completely absorbs. That is something I look for as someone with sensory issues. It even works well as hand cream. I reach for this before all the K-Beauty brand creams I have tried, and I have tried a lot of them. I have not had any issues with the dispenser, and this is my second time buying it, but even if I run into the issue, I would still think it's well worth it. This also comes at an unbeatable price, whereas some of the more pricey creams out there aren't as effective." —navillera

Price: $19.59

6. A Maybelline liquid lipstick made to last without flaking or fading for up to 16 hours. One of my friends recommended this lippie to me years ago, and it quickly became a staple in my routine as much for the shiny, budge-proof formula as for the stunning array of colors (20, in fact). To apply, just shake the bottle for five seconds, swipe the applicator across your pout, and let the color stick. 💄 Ahem, did someone ask for lip service?!

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Promising reviews: "I've been looking for a liquid color for my lips, and every time it was off in less than an hour or spread on anything I would drink on. This actually stays on and doesn't spread everywhere. I would totally recommend. And it doesn't crack my lips like other lipsticks." —Alexis

"I have this vinyl lipstick in three colors: Wicked, Royal, and Witty. Each of them is beautiful and lasts all day, even after eating/drinking. Wicked is especially glossy (I wish Witty were more glossy like Wicked). Besides the staying power, what I like best about these lippies is that they don’t make my lips peel/shed like other glosses. Something about the formula keeps the skin on my lips smooth and from scaling like a lizard." —Ebby

Price: $11.89 (available in 20 shades)

7. A pack of Starface pimple patches that are so stinking cute, you'll be begging for a breakout. Come on. Star-shaped hydrocolloid patches with salicylic acid that work to absorb fluid, reduce redness, unclog pores, dissolve dead skin cells, and shrink spots... AND they come in a cute lil' case? Yes, yes, absolutely yes.

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Promising review: "I’ve been dealing with hormonal breakouts and I have a really bad tendency to keep picking .😢 So to keep from picking and also to keep from scarring, I applied my first stars. To be honest, I didn’t have high hopes for these. Only because I tend to get really oily in my T-zone even after freshly washing my face and no lotion. So I figured once I put them on, or shortly after, that they would fall off or just not last. Surprisingly enough, even while taking a nap, they stayed put! I waited for 12 hours to take them off. Only because one of my pimples was really big, red, swollen, and full of pus. I took the main star off, and the swelling had completely gone away, along with the redness and pus! So not only did I avoid picking at it or popping it, I now have no need to worry about scarring!" —BattyPage88

Price: $16.99 for a pack of 32 patches

8. A tube of Aquaphor healing ointment which probably falls into the "unsexy beauty products" category — but hear me out. I've used this ointment after getting a tattoo, on peeling cuticles, in my foot slugging routine for cracked heels, on scarily red breakouts, on dry and ashy elbows and knees, and even on a hematoma inside my lip. And it's been my hero through all that and more!

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The ointment is free of preservatives and fragrance-free, too!

Promising review: "Great product. So many uses. We use it for our lips, cuticles, cuts, and scrapes for quick healing. Great as a nighttime routine for a hand mask for young-looking hands!" —KM

Price: $7.79

9. A bottle of Kristin Ess shampoo so good, my mom and I make sure it's always in both of our showers. The sulfate-free formula works to cleanse without stripping, lightly clarifies and removes product buildup, and creates an amazing lather. If you're looking for a product that makes you actually look forward to wash day, this. is. it.

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Promising review: "Yes, yes, and YES! First shampoo to ACTUALLY clean my hair. My hair lasts longer without daily washes, is less oily, feels stronger, is super shiny and soft, and to top it off, it smells so good! I love this shampoo. I put my whole family on." —Targetholic

Price: $11.99+ (available in two sizes)

10. A Smashbox makeup primer ready to smooth, blur, reduce fine lines... And prime skin, obvs. There are, like, a gazillion reasons this primer has achieved cult status — the fact that it's formulated with antioxidants like vitamins A and E to help protect skin from environmental stressors just helps seal the deal. I actually love using it as a moisturizer on summer days, and under my thicker moisturizers during the winter.

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Promising review: "Worth every penny. Keeps my makeup on longer in heat or any weather. Doesn’t break me out. Makes everything look smooooooth!" —Mama

Price: $16+ (available in three sizes)

11. A Baby Foot exfoliating foot peel because your feet work hard and deserve to be treated once in awhile. I use this peel twice a year — once at the start of summer and once in the dead of winter — and I'm here to tell you IT WORKS. Is it kind of disgustingly satisfying to watch layers of skin slough off your feet for a week? Yes. Are they always softer than I ever dreamed possible once the peel is done working its magic? An unequivocal ABSOLUTELY.

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To use, just cut open the booties, put them on your feet and secure with the included tape, and let them sit for an hour. Voilà!

Promising review: "I’ve been using these for a few years now. I'm barefoot almost constantly, including walking outside barefoot on concrete and gravel. So, needless to say, I have VERY rough feet, calluses, and everything. I use these every three months or so, and every time they do wonders. My feet genuinely feel brand new. I've tried a LOT of different booties to help my piggies and these are the only ones I've found that actually do what they say they will." —manamoonstruck

Price: $25

12. A sweet-smelling Native body wash for days when a bar of soap just doesn't cut it. This is one of my fave body wash brands, I've used so many of them and they always put a smile on my face (and they make my skin feel squeaky clean). This particular one has notes of peach, jasmine, and citrus, and the sulfate- and paraben-free formula is designed to support your skin's natural pH.

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Promising review: "Fav body wash! Foams nicely and makes me feel so clean! Scent lasts on skin, but is not overpowering. Such a great price and love the ingredients." —Hannahhhhhh

Price: $14.99

13. A Mario Badescu facial mist that's so fun to use, you'll just want to spritz and spritz and spritz and, well, you get the picture. The combo of aloe vera, peppermint, and cucumber work to hydrate and invigorate the skin, leaving behind a green tea-scented, dewy, fresh-faced glow. Aaaand it's under $10?! Score!

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Promising review: "This has been my daily routine for about two years now, and it’s amazing how refreshing it is! I previously used mineral water or toners, but they do not perform at the same level of hydration. Highly recommend this as a way to start your AM/PM routine!" —WendyCin

Price: $8

14. A L'Oréal Paris liquid foundation that boasts staying power up to 32 hours — yes, really! — not to mention it's got three oil absorbers to help resist sweat and makeup transfer. Sounds like the "foundation" of a truly great makeup look (pun most definitely intended).

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Promising reviews: "I've been using this since high school (so about 20 years continuously now). It's the only foundation I will use! Coverage is perfect. Depending on my tan level, I just blend different shades together. I even wore it in a sauna and it stayed flawless! PLEASE DON'T EVER DISCONTINUE THIS!" —pandabear

"Holy grail foundation. Been using it for many years now. Works perfectly with my skin type and skin tone. I love it so much. I haven’t noticed a formula change like others are saying- but even if that’s a fact, I still love it anyway. The best foundation for me! I hope it never gets discontinued. It’s such a nice coverage — medium to full. Works beautifully with both my cream and powder products. It leaves a nice matte finish that doesn’t come out so dry. It also lasts very long, even without setting spray or primer. Dries in a timely manner — pretty quick! I have only great things to say about this product, and I hardly ever see my shade out of stock, so I believe it’s very readily available any time as well! The only con is that it’s unfortunately gotten more expensive over time than it used to be with inflation. It used to be much more affordable." —Amanda M

Price: $16.19 (available in 31 shades)

15. A tub of Versed cleansing balm so you can start double cleansing your skin every day. It's the perfect first step in your skincare routine, thanks to a nourishing formula with eucalyptus oil, jojoba oil, clove leaf oil, and vitamin E that help melt away makeup and impurities. I'll admit I'm not always the best at washing my face, but with a balm like this by my side, I'm definitely about to get a lot better.

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Promising review: "This has, without hyperbole, been an absolute game changer for me. I had been using micellar water for makeup removal and a PHA+BHA toner, but still had uneven texture and breakouts. This takes off all of my makeup and leaves my face smooth and hydrated. It also helped with the bumpy sebum texture on my nose that I absolutely hated. My skin hasn't been so smooth and pores clear since I can remember. I have "mature" combo skin that is fairly sensitive. The scent is fine and kind of refreshing, but I also grew up using Noxzema in my teens." —ChiliPep

Price: $23.49

16. A Revlon blow-dryer designed with ionic technology to help minimize frizz and create a smooth, shiny blowout. Over 12,000 people bought this dryer in the last month alone!! 😱 Revlon blow-dryers have been a staple in my hair routine for yearsss — and this one takes my tresses from soaking wet to completely dry in under 10 minutes. And it's under $20!

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Promising review: "This is my third purchase of this hairdryer. It's the best for my needs. Like that, it has separate controls for heat and speed. And I like the turbo and cooling buttons." —KH

Price: $19.99

17. A body lotion from Olay formulated with collagen and a vitamin B3 complex to bring firmness, hydration, and suppleness back to your skin. As someone whose skin becomes drier than the Sahara as soon as temps go down to 65 degrees Fahrenheit, I'm definitely stocking up ASAP.

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Promising reviews: "Love this lotion, it’s so moisturizing; I get compliments all the time. It’s great for wrinkles and smooths out skin texture! 💕💕💕" —Ashlyn

"This lotion is like heaven on earth. Worth the money. I love the scent, and I’m planning on buying like four bottles so I can stock up. I’m in love with how soft my skin is, and the scent is pretty good as well." —cleeherm92

Price: $12.99

18. A heatless curler set from Kitsch so you can curl your hair without any heat damage. The set includes a satin curling rod and two scrunchies — basically, you position the rod around your head like a headband, create a section of hair on each side, wrap them around the rod, and secure with a scrunchie. I use these curlers before bed when I want to wake up with loose, flowy waves and I am obsesssssed.

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Promising review: "I have NEVER been able to get curls to hold in my hair. When my hair is a little damp after a shower and I put this in overnight, my curls stay all day the next day and look SO good. I feel so confident with the curls this gives me. 10/10 recommend! So nice not having to use heat on my hair to get these results." —Am

Price: $21.99

19. A Cosrx snail mucin essence since snail mucin is, like, the skincare ingredient to use right now. 🐌 It may seem gross to rub that stuff on your face, but when you consider it works to hydrate and create a lit-from-within glow, it somehow seems not so bad after all. Cue me running to buy it, and not at a snail's pace, either.

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Promising review: "I originally bought just the small bottle... I have a sun allergy, easily allergic skin, sensitive skin, and acne-prone skin. The power essence was the only thing that would keep my face moist, heal it from the redness, and keep my skin clean. I 100% recommend this product, and I have bought the big versions of all the Cosrx stuff as well. It's by far my favorite brand! Genuine Korean product as well! I'm going to Korea, and this product is a hit there too. An essential part of my skincare routine, the moment it starts running out, I go run to the store and grab some more! The price is totally worth it." —Hannah

Price: $8.50+ (available in two sizes)

20. A hair oil from Mielle Organics for people with thinning hair. It's formulated with rosemary oil, mint oil, and biotin, which work in tandem to help increase blood circulation on your scalp, stimulate hair follicles, and thicken strands. The minty-fresh oil racked up over 11,000 5-star reviews and over 47,000 people bought it just in the last month — to which we say, WOW!

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Promising review: "I love this oil. I’m on my third bottle. I'm not consistent in using it on my hair because of daily life, but I do try to use it at least twice a week and have seen hair growth. Friends and family have said my hair looks fuller. Before life got hectic for me, I would use it three times a week, and my hair was growing. I have very fine curly hair, but it has worked wonders on my hair. I will keep buying it." —Liz

Price: $10.99

21. A Nyx Professional Makeup powder bronzer made to glide across your skin like buttahhhh. (So, you know, the Buttermelt name isn't just for show.) The formula works to smooth skin and create a sunkissed, bronzy glow that lasts for up to 12 hours — so you can look like you just got back from a weekend in St. Tropez, even if you were chilling and watching Netflix in your PJs.

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Promising review: "This NYX Buttermelt Bronzer is my new go-to bronzer. It’s so soft, smells AMAZING, and glides on and blends beautifully." —amber37

Price: $9.99 (available in eight shades)

22. A moisturizing sheet mask from ESW Beauty because, you know what? Sheet masks are just fun to use, AND this one is under $5! It's really just a bonus that the mix of watermelon, rose water, and grapefruit extracts help hydrate and nourish the skin — not to mention the extra serum you can pat into your skin after slapping on the sheet mask for added nourishment. Holy sheet!

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Promising review: "I love these sheet masks! The serum smells and feels wonderful on my skin, and it includes so much in the package that I have enough leftover to use under my moisturizer for the next day or two. The mask itself is high quality and doesn't tear easily, but doesn't feel too thick either. Though I have a very petite face, the mask folds well over the edges of my jaw so the skin underneath my face can benefit from the treatment as well, all without the eyes or nose cutouts being oddly misplaced. Highly, highly recommend!!" —ktp

Price: $4.99

23. A pack of Goody hair elastics that won't pull, tug, wrench, tangle, or otherwise yank on your strands. I always have a pack of these in my hair arsenal — I use them for braided pigtails, wrapping my hair up in a shower cap on no-wash days, tying up my tresses before the gym, even as rubber bands to secure potato chip bags in my kitchen. I love that they don't stretch out or snap, even with my thicker mane. And I'm in good company, since over 82,000 people bought them in the past month! They're a complete and total win in my book!

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Promising review: "There are three girls in our family, and we love these hair bands. We have them in the car, gym bags, sport bags, etc. They’re a great go-to for tying your hair back. The elastic is sturdy with just the right amount of stretch, and they don’t wear out like other hair ties with cheap elastic." —Mandy D

Price: $5.39 for a pack of 37

24. A roll-on retinol face stick from RoC for anyone who loves products in super-fun packaging (raises hand). It's formulated with advanced retinol, antioxidants, and THPE to help reduce lines, boost elasticity, and firm skin. I never knew I'd want a retinol product that reminds me of deodorant, but here we are!

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Promising reviews: "I can feel my skin tightening as soon as I roll it on and I feel like it’s working. Love that there is no scent too!" —Kathy L

"I love this stuff. It's cooling and moisturizing. Makeup glides right over it like a dream." —Lovey

Price: $29.99

25. A bottle of Olive & June nail polish that's perfect for at-home mani and pedi days. I own so many colors of this 15-free lacquer and I'm constantly impressed by the color payoff and staying power! BRB, adding a few more to my cart.

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Promising review: "This is honestly the best! Lasts for a week on me (could last longer, but I change up my polish every Sunday). The key is to apply three thin coats, waiting five minutes in between coats. Also, they advise you to top coat every 2-to-3 days to prolong your mani. Seriously, best long lasting non-gel polish I've ever tried." —Nicole

Price: $9.79 (available in 24 shades)

The reviews for this post have been edited for length and clarity.