1. A moisturizing hair mask for a deep hydration infusion in 5–10 minutes. Enriched with argan and jojoba plant proteins to restore and nourish thirsty hair, it also adds shine and helps minimize breakage.

Target

Promising review: "I live in the high desert and my hair gets so dry that it’s constantly full of static. This really moisturized my hair. It feels so soft now and no static." —sad bubble chaser 

Price: $11.99

2. A Tresemme gloss finishing oil because Paige DeSorbo (of Summer House and Giggly Squad, IFYKYK) is the new spokesperson and in Paige we trust and add-to-cart.

Target

Promising review: "Great hair oil! Super light. Reminds me of the big brand name one from Sephora." —ann12

Price: $5.99

3. A hair lightener for blondes who are ready for some fun in the sun. This special UV-activated blend creates natural subtle tones and highlights without brassiness. It's infused with pineapple and lemon extracts for beautifully bright, sun-kissed hair.

Target

Promising review: "Absolutely love this! My hair has gotten darker over the years, and I typically would get highlights one to two times a year. Since I started using this, I haven’t gotten my hair colored at all in the past three years! Have saved so much money by using this." —Erika

Price: $20.99

4. A leave-in conditioner for curly hair that'll condition and boosts your curls' softness. This detangler makes brushing a breeze, plus protects hair from heat. It's a curl wash-day essential.

Target

Promising review: "My favorite detangler for my daughter's curly hair." —Crosano

Price: $9.49

5. A Dove 10-in-1 serum hair mask for tired, overworked hair. This multi-tasking mask repairs 10 signs of damage in one minute and delivers extra strength and smoothness.

Target

Promising review: "Omg I absolutely fell in love with this hair mask. My hair feels so silky after using it. I love it so much. Dove, please never take this away." —Lili

Price: $11.99

6. A Tresemme wax styling stick so you can rock a trendy slicked-back look without any added grease. It's formulated to provide 48-hour frizz control and 24-hour hold with effortless precision for sleek, polished styles on the go.

Target

Promising review: "Some hair wax sticks feel like they are pulling on the hair when you use them. This one slid really smoothly and didn’t feel like it was tugging. Definitely tamed my fly always! Smells nice, too." —CH

Price: $11.87 (originally $13.19)

7. A texturizing sea salt spray because beach, please – you need this for summer. It's enriched with dead sea salt and sea kelp to help create hair separation and body and leave your hair with a texturized, matte finish – no hot tools needed.

Target

Promising review: "Works great for my hair! Gives a nice beach wave and gives my waves life." —Cjp

Price: $8.99

8. A styling mousse that'll enhance your natural waves. This weightless, cloud-like foam adds a flexible hold without any stiff or crunchy feeling aka the dream. Simply scrunch and then air dry, diffuse dry, or blow-dry for voluminous, frizz-free hair.

Target

Promising review: "I have been using this mousse for a few years now and combined with my favorite gel, it works SO well on my wavy hair. It’s incredibly light, so I don’t end up bothered by the weight of my hair even when it’s longer." —mrsjillrjones 

Price: $14.27 (originally $16.99)

9. A curl-defining cream so you can have a hot curl summer. This frizz-control formula is infused with coconut oil, pineapple extract, and hyaluronic acid to add manageability and a soft bounce.

Target

Promising review: "I've tried other curl creams and nothing comes close. This curl cream gives my hair lots of volume and great hold. Smells nice, and it creates a good cast. Once that is broken, my curls are set for at least a couple of days. Great product! Highly recommend it!" —Isamara

Price: $12.99

10. A scalp balancing shampoo that'll give your noggin and oily roots a refresh. Made with purifying tea tree oil, nourishing rosemary oil, and soothing green tea, it helps rebalance your mane and scalp for much-needed relief.

Target

Promising review: "My daughter has struggled with an extremely flaky scalp (eczema) and was even prescribed ketoconazole shampoo, which didn’t help much. After using this shampoo for just two weeks, her scalp is the healthiest I’ve ever seen it. Completely flake-free and fully healed. This product has truly been life-changing for us!" —Oozie

Price: $9.89

11. A calming lavender conditioner because every shower should feel like a spa day. Bonus: it's gentle enough for lil' ones, too, so the whole fam can have soft and silky hair.

Target

Promising review: "The best conditioner I’ve ever used. Ever." —Cdoubs

Price: $11.99

12. A Batiste dry shampoo for making your second-day hair turn into hair third-day hair without anyone noticing. It instantly absorbs excess oil, dirt, and grease at the roots and refreshes in a flash.

Target

Promising review: "Batiste dry shampoo is my go-to and has been for years. I have tried many more expensive brands and always come back to this. Smells great, works great. Just be sure to rub in completely so you don’t have a powdery cast if you have dark hair." —MMH

Price: $10.99

13. An SPF 30 scalp and hair mist because a sunburned scalp is not the vibe. Protect your part with a lightweight, fast-drying scalp mist that won’t weigh your hair down or make it feel greasy.

Target

Promising review: "I always get a bottle of this once the weather gets warm. Easy to throw in your purse and spray on your hair part to avoid sunburn!" —Sam

Price: $19.99

14. A Tresemme smoothing cream for 72-hour frizz defense and deep moisture. Make some weekend plans, because your luscious locks will stay sleek and chic for up to three days.

Target

Promising review: "This product works great and has a great smell that’s not too overpowering. It does the job, especially for my daughter’s hair, which is really thick, curly, and dry. It leaves her hair manageable, soft, and bouncy. I will definitely keep buying more." —Neat Freak Mom

Price: $13.19

15. A L'Oreal Paris sulfate-free purple shampoo that'll correct brassy yellow and orange tones in one use. While purple shampoos are most widely used for blonde hair, this toner was formulated for all hair colors. A win for every strand and shade!

Target

Promising review: "This is much better than Olaplex and much more affordable, too! I made the switch after being tired of overpaying for Olaplex and now I wish I had tried this sooner! My hair is so silky and beautifully toned!" —Amanda

Price: $9.99+ (available in two sizes) 

16. An argan oil repairing deep conditioner because you deserve to mask and relax. Set up the ultimate self-care day with this super strengthening and hydrating treatment and repair the look of dry, damaged, and overprocessed hair in 10 minutes.

Target

Promising review: "Love the smell of this conditioner and it did a great job on my daughter's hair. Helped hydrate hair that was a little dried out from too much pool time. Will be making this a once-a-month treatment for sure." —notforme

Price: $2.59

17. A volumizing foam that'll boost volume right at the root. This lightweight styling foam adds a touchable hold and flexible, long-lasting fullness. Plus, it protects strands from heat damage.

Target

 Price: $14.69

18. A Gwyneth Paltrow-approved scalp detox shampoo. Show your locks love with this 2-in-1 hair and scalp treatment featuring a purifying shampoo for soft, healthy-looking hair and a detoxifying European salt scrub for your scalp.

Target

Promising review: "A little goes a long way! I use a dollop and mix with water, and really lather and do a scalp massage for at least 5 minutes. It makes my thin, fine hair so full after each wash. Highly recommend. Love all Goop products!" —Bao

Price: $24.49

19. A healing hair mask for reviving dry, damaged, frizz-prone, and overworked hair. It helps strengthen, hydrate, and promote shinier, stronger, and smoother-looking looking hair.

Target

Promising review: "This makes my hair nice and soft, and smells lovely. I use it about once a month as a mask and leave for about 10 to 15 minutes." —Monti

Price: $10.79

20. A Dove repairing scalp serum so you can boost thinning strands. This versatile solution delivers a lightweight, voluminous look. A clinical trial reported 89% of participants witnessed the transformative effects of visibly thicker, stronger, and fuller hair. The odds are in your favor!

Target

Promising review: "This product has become a staple for me! I struggle with dry scalp and dandruff this has seemed to really help with that. 10/10!!" —Gliz

 Price: $11.89

21. A purifying shampoo that's gentle enough for everyday use. This daily minty formula clarifies the scalp leaving it feeling invigorated and supremely clean.

Target

Promising review: "This shampoo smells really nice and calming, plus it takes out all the residue from the products I use for styling! It’s also good for hair growth and the scalp! Highly recommend!" —Orijanel619

Price: $13.49

22. A thickening spray for instant root-to-end fullness. This liquid mousse-like formula quickly volumizes without weighing hair down for a full and shiny look.

Target

Promising review: "I just received my order and am beyond happy with this product. I rarely write reviews, but felt I had to for this. It made my hair look much thicker. A great hair day at last. I already reordered another bottle." —Target Reviewer

Price: $14.99

23. A peptide restoring serum because your haircare should be as thorough as your million-step skincare routine. Treat your locks to this concentrated, buildable serum for heat protection and repair.

Target

Promising review: "Amazing product! Already notice a huge difference after a few uses! Smells amazing, too!" —JNM5 

Price: $20.99 (originally $26.49)

24. An overnight hydrating serum that'll smooth while you snooze. This lightweight formula immediately absorbs to deliver an intense dose of moisture for shinier, smoother, and softer hair by morning.

Target

Promising review: "I have naturally curly hair, and I love this serum! It’s light, has a nice smell without being overpowering, and leaves my hair feeling soft without icky residue. Will definitely buy again!" —flmatothree

 Price: $10.99

25. A hair rinse shampoo alternative that's perfect for in between wash days. This invigorating formula gently removes impurities without stripping the hair and scalp of natural oils, plus it helps soften hair, calm the scalp, and enhance shine.

Target

Promising review: "I absolutely love this! I'm a shampoo every day person, but I now alternate with this. It makes my hair feel clean but not stripped like too-frequent shampooing does. Love love love!" —BH

Price: $10.79

Reviews in this post have been edited for length and/or clarity.