1. Garnier SkinActive Micellar Cleansing Water wipes away the day, whether that means makeup or the dirt and excess oils you've acquired from running around or simply existing. Use it as the first step of your nighttime routine *and* as a facial cleanser for those lazy (or running-late) kind of mornings when you just need to clean and go—no rinsing needed.

Target

Some reviewers have emphasized that if they're wearing makeup, this is only step one in their routine, followed by a cleanser, to double-down on a dirty face.

Promising reviews: "Once you use this you will realize it’s a staple In a skincare routine. Was my face even clean before this ?" —Care

"The ONLY product I will ever use to take off my make up!!! This is the holy grail And will clean your skin like no other. It makes my skin feel soo soft and supple. I use it twice a day with little pads. Buy!" —Joelle_rachel

Price: $3.99+ (available in three sizes)

2. Neutrogena Makeup Remover does what it says, which is why some reviewers have called these their go-to FOR YEARS. And you can scratch off "cotton rounds" from your shopping list if you use these plant-based ultra-soft cleansing wipes instead.

Target

Designed to be gentle on the skin, they're still tough enough to free your face of makeup, dirt, oil, and sunscreen without following with a rinse. Just be sure to close the package properly to keep the wipes ~moist~.

Promising review: "These makeup remover wipes are some of the best I’ve tried—effective and gentle on my skin. They’re not the cheapest, but they actually remove stubborn makeup without leaving me red-faced. They don’t leave a greasy film, which is a huge plus. Perfect for lazy nights when washing my face feels like a marathon. If you wear heavy makeup, these are a must-have in your routine." —romama

Price: $1.99+ (available in three counts)

3. La Roche-Posay Toleriane Purifying Foaming Cleanser leaves your face feeling so fresh and so clean, clean (thank you, Outkast). Made for everyday use for normal to oily and sensitive skin, it boasts an ingredient list of ceramide-3 for maintaining moisture and a healthy skin barrier, niacinamide for its soothing and restoring abilities, and thermal spring water high in antioxidants sourced from the French town the brand is named after. (Fancy!)

Target

If your skin is on the drier side, the brand offers another cleanser in their Toleriane line for dry skin—the Hydrating Gentle Cleanser, which has a creamy texture as opposed to foaming.

Promising reviews: "Been using this everyday for the past two weeks and so far it’s good. Hasn’t dried my skin out and does an excellent job at removing dirt and makeup! If you don’t like using makeup remover and rather wash it off, this is the product for you. La Roche-Posay Purifying foaming Cleanser washes all my makeup off with one full plunge and leaves my face feeling cleaner than many of the other products on the market. This is exactly what I’ve been searching for!" —Rachel

"My skin is very temperamental. Normal to dry, depending on the season. It also sprouts some pretty aggressive cystic acne whenever it dang well pleases. I've tried many different products of different price points and this is the only one that has visibly and internally transformed my skin. The texture is smoother and appears brighter. ZERO cystic acne breakouts since I began using the cleanser." —Target_Customer22613579

Price: $7.99+ (available in three sizes and one refill pack)

4. Thayers Unscented Facial Toner preps your skin in a multitude of ways while the alcohol-free witch hazel and aloe vera work BTS to reduce pores, hydrate your skin, and smooth texture. Sweep it across your face twice a day after cleansing to prep your skin for the rest of your routine. You can even use it to soothe your skin after shaving and waxing, prepare your face for makeup, clean your nails before a manicure, or calm irritation from sunburns, bug bites, and new tattoos.

Target

Promising review: "This toner has been a game-changer for my skincare routine! I love that it's gentle on my skin yet still effectively removes impurities and balances my complexion. Since it’s alcohol free, it doesn't dry out my skin or cause any irritation, which is a big plus. The unscented formula is perfect for anyone with sensitive skin or those who prefer a more neutral experience. I’ve noticed my skin feels smoother, hydrated, and refreshed after each use. The packaging is simple and easy to use, and a little goes a long way. This toner has quickly become a staple in my daily skincare regimen, and I highly recommend it for anyone looking for a gentle, non-drying toner." —A complete set

Price:$10.99 (also available in rose petal, lavender, and cucumber scents)

5. The Ordinary Glycolic Acid 7% Exfoliating Toner — aka "miracle in a bottle" or "magic" according to some reviewers — tackles texture, skin tone, radiance, and dryness. While the brand doesn't recommend this for sensitive, peeling, or compromised skin, the solution is designed for mild exfoliation (and for areas beyond your face!) so you can use it after cleansing on the reg.

Target

If your skin tends to be reactive or you're new to acids, patch test and work your way up to incorporating it into your daily routine. The brand recommends this for your evening routine, though if you're going to use it during the day, follow with an SPF. The formula also includes a Tasmanian Pepperberry derivative — a plant extract for soothing skin and reducing irritation during exfoliation. You can even use this toning solution on your scalp a few times a week to combat dryness or on small areas of the body for rough and bumpy skin.

Some reviewers have also applied this to their arms and legs to address strawberry skin — or keratosis pilaris — while others have used it as a deodorant, armpit brightener, and heel exfoliant. You know what that means: more bang for your buck!

Promising review: "I’ve never seen such immediate results from a product before!!! After one use, I noticed my skin was plumper and smoother. I’ve been using it for about 5 days now and my pores appear smaller and my skin has never felt so smooth and moisturized." —Hannah

Promising review: "Really good product! it can be used for a multitude of things and it’s fairly unscented. i use it for odor reduction, hyperpigmentation, body acne scars, childhood scars, and strawberry legs and it works very well with lightening and fading. i don’t even have to use deodorant anymore. my only issue is that it’s mildly irritating. if you have sensitive skin take this into consideration." —kofi

Price: $8.70+ (available in two sizes)

6. Grace & Stella Energizing Eye Masks give your under-eyes a luxe boost when you've had a late night, the tossing and turning kind of sleep, an early morning when all you want is to hit snooze (a daily struggle for me), or just because you want to pamper yourself. Hyaluronic acid, chondrus crispus (which the brand says works against the visible effects of blue light exposure, aka purple tones), and glycerin work to hydrate, brighten, and plump the skin.

Target

Hack: Store the masks in the fridge (like I and many reviewers have done) to give them a cooling effect — like cucumbers for your eyes! Use these masks any time of day, as much as you'd like, and keep them on for 15–20 minutes. That means a quick little spa treatment at home or on the go — whenever you want! While some reviewers mention using these in their morning routine, others have noted that they use it at night, even going to bed with them!

Promising reviews: "The first thing I do when I wake up is put on a pair of these eye patches. Then I do wordle and go about the rest of getting ready for the day. They cool and tighten the skin around my eyes so I feel bright and more awake. Give them a try." —ELIZ

"These patches actually stay on when doing activities! I have a 30 min commute to work and I wear them driving and they don’t slip off my face. Also they really do energize under the eye!" —Jen

Price: $9.99+ (for six pairs; also available in 24 and 48 pairs)

A few people have also said that there is enough juice in the package to reuse a set of masks — so you can double the amount of times you use them.

7. RoC Retinol Correxion Line Smoothing Eye Cream is a 3-in-1 targeting wrinkles, puffiness, and dark circles. So whether you're a night owl, a crybaby, or simply seeing the normal signs of aging, the cream is gentle enough to use once or twice a day. Just work your way up to frequent use if you have sensitive skin.

Target

Promising review: "⭐️⭐️⭐️⭐️⭐️⭐️I wish i could give it 6 stars. I've had dark circles/lines since I was a kid(genetics). I've tried everything from home remedies to very expensive eye creams and nothing has worked! Until I tried ROC eye cream! I was shocked the first time I used it, I noticed results with my fine lines. I'm in love with this eye cream! I use it twice a day sometimes. It's been a month since I started and my fine lines/ dark circles are disappearing!" —melina

Price: $12.99+ (available in two sizes)

8. Pacifica Crystal Wand Secret Weapon Rose Quartz Facial Roller can be used on your face and neck to massage the skin and relieve pressure. Use it with a serum or stick it in the fridge to give your face a cooling wake-up call in the mornings. Rose quartz is known as the "love stone" so it's a pretty-in-pink way to show yourself some love. One reviewer even said they feel like Beyoncé when they use it, aka "feelin' myself!"

Target

It has a small and large end, depending on what part of your face you're rolling.

Promising reviews: "This is the first roller I’ve ever bought. I’m skeptical of it leading to any noticeable changes to my skin, but it is very calming and nice to use. I love using it in the morning out of the fridge to wake me up. It is nice for headaches as well. The only issue I’ve had with it is occasionally the small roller gets stuck and doesn’t roll." —Julia

"I bought this because i have significant acne scarring and read that these rollers can help break up scar tissue and over time fade scars. i can't speak to the long-term efficacy, but using the roller is such a relaxing experience. the quartz is cooling on my skin, and it does feel like it's making my skin a bit brighter." —tay

Price: $18.99

9. Timeless Skin Care 20% Vitamin C Serum gives your skin a big ol' drink of L-ascorbic acid, ferulic acid, and vitamin E for brighter, more even skin, protection against environmental ~stressors~ like pollutants, and boosts collagen production. So if you have discoloration, dullness, stressed skin, or uneven skin tone and texture, add this to your morning (follow with SPF!) or evening routine. Reviewers have even said it's similar to a popular, more $$$ option. Tip: Stick it in the fridge so it lasts longer!

Target

A handful of reviewers have complained that it is a little too runny for them or that it smells like hot dogs, while some have said other vitamin C options smell much worse. But if you notice those traits, the cons could be outweighed by praise for the results, from a noticeable glow to fading post-acne marks and sun spots.

Promising reviews: "I've been using this serum daily for about three months now and I am very pleased with the results. I suffer from hyperpigmentation and dark sun spots, I wouldn't say they've completely disappeared but they have faded quite noticeably. Ever since using this product, my skin is so smooth, no texture or enlarged pores. Also, I used to struggle with scars. I don't break out a lot, but when I do, I'd always have a scar from the pimple for weeks after it was gone. Since using this, there have been no marks or scars. I just can't say enough good things about this vitamin C. I buy the big 4 oz bottle and it lasts me for a few months and that's using it everyday." —Sarah R

"I’ve used a few vitamin c serums that mimic the skinceuticals ferulic version and they all work well (including this serum) but what puts this one above all others is the packaging. Vitamin C oxidizes and this bottle prevents that. All others come in a dropper and you’re stuck with an expensive oxidized serum after a few weeks. This has stayed fresh since I purchased it a few months ago. Highly recommend!!" —PP

Price: $25.99+ (available in two sizes)

10. E.l.f. Holy Hydration Face Cream has some reviewers saying "holy grail!" not just because it's in the name but because of its ability to hydrate, brighten and even skin tone, and improve moisture balance and elasticity. Filled with squalane, hyaluronic acid, niacinamide, and a peptide complex, this moisturizer is designed for all skin types but especially for sensitive skin.

Target

Promising reviews: "It’s been a while I have found such a hydrating clean fragrance free facial cream. I wear it every day during the day and night. It’s been a week and I’ve already seen improvement in my skin. I have smoother skin without getting greasy." —Jessgh

"This has been my go-to for a year now. I use it as the final step after my serums. The price is great, so I don't hesitate to apply it to my neck and chest as well. It's also excellent under SPF and makeup in the morning. My skin feels moisturized, but not oily or heavy." —Mar

Price: $13

11. Honest Beauty Hydrogel Cream puts the *hydro* in hydration. This award-winning, fragrance-free, lightweight "water cream" — made with hyaluronic acid, jojoba, and squalane — refreshes and cools thirsty skin while locking in moisture to encourage supple, plump, and soft skin. For twice-daily use on your face and neck, it's formulated to reduce the appearance of fine lines while also being super gentle.

Target

Promising review: "This cream absorbs quickly and leaves my skin feeling soft and refreshed without any greasiness. Great for daily use, especially under makeup. The hyaluronic acid provides lasting moisture. Would recommend for normal to dry skin types!" —Amandatwilight

"This product has been effective for me, especially since I have oily skin. I apply every morning and it doesn’t get greasy by noon like the other moisturizer. I haven’t experienced any new cystic acne or breakouts, which is a plus. I’ll continue using it at night also since it absorbs easily." —Long

Price: $19.99

12. Olay Regenerist Retinol 24 Night Moisturizer works the late shift to promote surface skin cell turnover and regeneration so you can rise and shine to a face that feels AND looks smoother, firmer, and brighter. With extra ingredients of niacinamide and amino peptides, the face cream aims to address dark spots, pores, fine lines, wrinkles, and moisture retention.

Target

While Target reviewers have left over 2,400 reviews totaling 4.5 stars, some reviewers have noted the moisturizer can create pilling if applied too generously or an uncomfortable sensation when applied on eyelids — so know that a little goes a long way, and you should avoid your eyes.

It's also important to remember that because this cream contains retinol, your skin may take some time to get used to it before you can use it daily. That means patch testing and using it every other day first. Because retinol can make your skin more sensitive to UV rays, you'll also want to put on SPF in the morning (which you may already be doing anyway!).

Promising review: "Leaves my skin feeling supple and hydrated and somehow when I wake up, I look refreshed and my skin is so calm. If I skip an application before bed, the difference is noticeable. Love this product that works better than those with higher price points and buzzy followings." —J

Price: $29.99

13. Up&up Oil Absorbing Sheets let you pat, pat, pat your face to remove excess oil and shine throughout the day, without leaving a powdery finish like other brands do and without ruining your makeup. They're unscented, hypoallergenic, and especially recommended for oily complexions.

Target

Promising reviews: "I have been purchasing these for years and will never be without them! They absorb oil so well without ruining makeup." —Mec

"They work wonderfully, they absorb oil and leave you with a fresh looking face! No need to powder your face all day and get a cakey look by the end of the day." —TeachingKinders

Price: $4.99 (for 100 sheets)

14. Hero Mighty Patch Duo comes to the rescue when you get a zit, and this pack contains BOTH the original version for nighttime use and an invisible, barely-there option for daytime. So if a pesky pimple is starting to form a whitehead — or you've already popped it — what feels like every day, then slap on one of these hydrocolloid patches and watch it absorb your gunk in 6–8 hours. Derm-tested and suitable for sensitive skin, the patch also stops you from picking and popping (and when I say "you," I mean "me" because I use these on my face AND my back as soon as I see a whitehead starting to form).

Target

Just clean and dry the pimple area before patching it up. Then peel it off when the patch turns white. Some reviewers noted that they had to use a few consecutive patches on one pimple to keep the healing and gunk-sucking going but that it still worked wonders by the end of it, especially compared to similar products from other well-known brands. Keep in mind that these don't address cysts or blackheads or the big bumpy zits that are still underground, so you'll need something else to manage those.

Promising reviews: "Love love love love! I don’t have a ton of acne, but when I get a pimple they are deep, and painful, and can be ugly. I put one of these on each night when they start to form a head and it seriously pulls out all the bacteria (and whatever else is in there). They’ve helped reduce the number of days my pesky pimples stick around. Must have!" —aliiiiiiiii

"These were amazing for my daughter. She had a zit and nothing was working, and it was getting noticeably worse. We tried band aids, neosporin, toothpaste, nothing - nothing worked. These also were the perfect size for her to wear to school and be marginaly noticeable. Would absolutely buy these again." —Allie F

Price: $6.99 (for a 12 count; also available in a 36 count)

If you know you only want The Original, those are available in a 24- and 72- count. Packs of only the Invisible are available in a 24- and 72- count as well as mini ones in a 30 count. The brand also offers patches specifically for your chin, forehead, nose, surface, and more.

15. Megababe Thigh Rescue Anti-Friction Stick creates a friction-free glide anywhere on your body that chafing happens —between your legs, your toes, along your arm, and beyond! If you chafe when you run or when you're wearing shorts or skirts, apply this to your thighs to help you move on with your day pain- and irritation free. The award-winning (and derm- and gyno-approved) stick is also filled with ingredients including pomegranate extract, ginger root, vitamin E, and grapeseed oil, so your skin can stay hydrated and protected while feeling comfy.

Target

Promising review: "I've been using this on a daily basis for a few years now. I had fully stopped wearing dresses prior to trying it because of inner thigh chafing. I can't believe how well it works and how long-lasting a single application is. Even through the muggiest days on the beach in the Caribbean or extensive walking in D.C. summers, my thighs stay chafe-free! Not having friction between my thighs has also improved my skin there- way fewer issues with ingrown hairs and uneven skin tone. I also use it along the front band line of sports bras if I'm going to be wearing one for several hours." —Disappointed

Promising review: "This stick? Literal magic. I used to dread the chafe struggle, but not anymore. Megababe glides on smoother than any of the competitors, no sticky mess, and keeps my thighs happy all day. No heat rash, no irritation, just soft comfort. As a plus-size girl, I’m telling you: this is a game changer. Sundress season? Bring it on." —Bathorybear

Price: $13.99 (also available in .81 oz)

16. Eos Shea Better 24H Moisture Body Lotion soothes and protects skin for — you guessed it — 24 hours with seven nourishing oils and butters, including 100% natural shea butter. This Vanilla Cashmere version has notes of whipped vanilla, soft musk, and cozy caramel, so you can smell sweetly delicious head to toe all day, every day.

Target

While Vanilla Cashmere is the most-reviewed scent on Target, the derm-tested 24H Moisture Body Lotion line comes in eight other scents. Some reviewers noted that Vanilla Cashmere was a little too sweet for them, so if this isn't your vibe, you've got options: fragrance-free, créme de pistachio, strawberry dream, fresh + cozy, coconut waters, pink champagne, pomegranate raspberry, and jasmine peach (which, unfortunately, isn't available at Target right now).

Promising reviews: "OMG!!! This smells so good. I use it everyday and it is very effective for irritated, dry skin." —Makayla

"The smell is amazing but it’s also a great moisturizer! I LOVE this lotion. It has a perfect balance to be very hydrating but not greasy at all. If I wait about five minutes after application I don’t have to put on socks to keep my floors from getting coated by my lotion feet." —Boba Fett

Price: $9.99

17. CeraVe Moisturizing Cream is for those who want a more basic, no-frills body lotion — and it even works on your face. For normal to dry skin, this fragrance-free, oil-free, hypoallergenic moisturizer helps restore the skin's protective barrier with three essential ceramides and retain moisture with hyaluronic acid. And the brand's patented delivery system continually releases moisturizing ingredients for 24 hours, which means all-day hydration.

Target

Promising reviews: "I am a habitual hand washer. Constantly dry skin, random sensitive rashes, eczema, dry patches, rough cuticles. I used to have to apply lotion after each hand washing, and the moment I stepped out of the shower. I am so glad that I can afford to buy this cream now! I can use this one to two times a day and not feel like my skin is going to rip apart from dryness after washing! It is absolute bliss! It works amazingly well." —Emily

"I know a lot of reviews say it’s pretty basic but that is perfect for us with sensitive skin. It’s not too greasy and it is a great moisturizer for your face and body. I always feel really nice after using it and like I mentioned before, it’s nice to have a run of the mill, basic, lotion to use when your skin needs it that doesn’t cause breakouts." —MereBear

Price: $5.99+ (available in four sizes)

18. Neutrogena Beach Defense Sunscreen Spray helps protect your face and body (or your kid's, since it's safe for them, too!) from the sun with broad spectrum SPF 70 and the brand's Helioplex technology, which fights UVA and UVB rays. It's water-resistant, so even if you're slick from sweating or swimming (hello, summer!), you won't need to reapply it for up to 80 minutes. And when you DO re-apply it — because you definitely should — you won't need an extra set of hands to get your back thanks to the convenient spray bottle.

Target

Promising review: "We go to SoCal water parks and beaches constantly. Any time we go somewhere like this, we are taking this particular sunscreen. It's easy to spray on two squirmy kids and most importantly it lasts between the sand and surf. I go through a dozen cans over the summer. It's simply the best. And it doesn't irritate my contacts, which is my eternal struggle." —SoCal

Price: $9.89

The Beach Defense sunscreen also comes in lotion form, if you prefer slathering that all over yourself instead.

19. Black Girl Sunscreen Broad Spectrum SPF 30 — infused with natural ingredients such as avocado, jojoba, cacao, carrot juice, and sunflower oil — protects you from the sun with skin tone in mind. Made for and by women of color, many reviewers say this doesn't leave a white cast and that it's part of their daily routine, with one reviewer saying it's universal for all skin tones and types. No more walking around looking like a ghost in the sun.

Target

However, some have noted it may not be ideal for oily or acne-prone skin, though others have noted it's lightweight and doesn't irritate sensitive skin or cause breakouts. As always with new skincare, patch test, especially if using it on your face.

Promising reviews: "Love the formula of the product. It makes it so much easier for me not to forgo my use of daily sunscreen now that I’m 50 y/o. I’m actually forever sold on the product. A little pricey for me; but I’m at the age where you got to spend a lil more for quality products." —Kat

I have had a troubled history with sunscreens. Of all of the ones that I've tried, they either leave a white cast, sensitize my skin, dry me out, or make me itchy. This is the only one that I've used that feels nice on my skin, gives me a nice glow on no-makeup days, and wears well under makeup. As someone with combo-normal skin, it can make me feel greasy sometimes, especially in really hot weather. Personally, I would proceed with caution if you have really oily skin, especially if you live in a hot environment. Aside from that, I quite enjoy it, and have used it faithfully for the past several years. I may try others in the future, but this is my staple for the time being." —Allyg90

Price: $15.99

20. Carmex Weather Guard Lip Balm with SPF 30 is enriched with cocoa butter to moisturize and protect your yapper against wind and UVA and UVB rays while being water-resistant for up to 80 minutes. That means more time swimming, sweating, and soaking up the sun and less time spent reapplying your lip balm.

Target

Some reviewers have noted that they're not huge fans of the taste, but it comes as a two-pack, so if you're looking for budget protection, it might be worth the risk.

Promising review: "This is the only lip balm I've found that actually cures the dryness so that I don't have to use it constantly. And it's one of the few that doesn't have mint or menthol which are irritating for me. I wear it under lipstick every day and love that it has sunscreen." —Carrie

Price: $4.99

21. Essie On A Roll Apricot Cuticle Oil makes cuticle care less boring and tedious and more fruity and easy. Hydrate and condition your nail beds and cuticles so you can have a quick salon-level manicure on the go, whenever when you want, while smelling like a juicy apricot.

Target

Promising review: "I have had weak nails which have been further damaged by an aggressive nail tech and medications. My nails were so weak and damaged that they couldn't grow past the bed and were frequently splitting vertically which was painful. I've used just two products to repair them, a nail bonding repair serum and this Essie nail oil. This doesn't just moisturize your cuticles, it also sets the foundation for healthier and stronger nails. I love how portable it is. I can sneak in an application on a quick break at work. It soaks in quickly. They aren't perfect, but they look healthy and I can actually do manicures now. I will keep getting this product." —Tableless in MN

Price: $14.99

22. Duke Cannon Bloody Knuckles Hand Repair Balm provides deep hydration to cracked and chapped skin. It's made out of lanolin — wax from sheep wool, which might sound gross, but stay with me — to moisturize your hands (or feet) without a greasy residue. While it's designed for ~the working man~ I, a woman, have used it nightly before bed without the worry of it sticking to my sheets.

Target

Promising reviews: "Being a massage therapist for 23 years my hands are always rough and cracked because of the amount of handwashing I do, this is hands-down, the best hand lotion I have ever ever ever tried. But get the tube, because then you don’t have to dig into the tub of it…. Then when people want to borrow it they aren’t digging their dirty little hands in your lotion. Also works very well on feet and cracked heels." —AMLT

"I am OBSESSED with this stuff. I’m a woman but use this exclusively as my hand cream. Love that it’s unscented and not greasy at all! It soaks right up and my hands are never dry afterwards. I keep a big jar of it in my nightstand and recently bought this travel size for my purse. I recommend it to everyone!" —Rachel

Price: $6.99

23. Aquaphor Healing Ointment is a multitasking MVP for everyday needs — including (but not limited to) dry hands, chapped lips, ashy elbows, scraggly looking cuticles, cracked heels, blistering and irritated skin, taming eyebrows, and even minor cuts and burns. I've used it after day one of a new tattoo in addition to most of the other reasons on this list. Name a daily problem, and this water-free, fragrance-free, derm-recommended, clinically proven ointment just might fix it.

Target

Promising reviews: "I always keep at least 2 tubes of aquaphor in the house because it helps with dryness and it doesn't have the smell of straight up petroleum jelly. It is also less sticky and I find that it absorbs easier. I use it on my lips before bed and always wake up with nice moisturized lips - minus the gross smell of petroleum jelly. A must have!" —Erica7

"I have used this for over 30 years and have never been disappointed. Aquaphor is amazing and will heal super fast. I use it on cuts, burns, chapped lips, sunburn, you name it. I always have a tube of this on hand." —NH

Price: $6.29

While the above is a 1.75-ounce squeeze bottle, the ointment comes in various other sizes and packaging, including a jar in 2.8 and 14 ounces, an on-the-go version, and a lip balm with SPF 30 and without SPF.

24. Scotch Porter Beard Wash isn't just for facial hair — it's for the skin underneath, too! Vegan and free of harmful ingredients, with natural ingredients like burdock root, nettle leaf, and aloe vera, the wash cleans, strengthens, and hydrates your beard, mustache, what have you, while preventing the skin underneath from being dry and itchy. Wash out the smell of that burrito you had earlier AND moisturize at the same time.

Target

Promising review: "Other beard wash products left my beard dry and my skin under my beard was almost always itchy. I’ve been using this brand for months, and I no longer have that problem. Since using this wash, my beard is easier to comb and feels softer. Don’t need much of it to get a good lather. Every few days, I use this company’s conditioner too. Both products have a nice, clean, masculine scent." —Azure37

Price: $11.99

25. Every Man Jack Sandalwood Beard Oil helps soften and nourish facial hair and the skin below it, thanks to argan and borage oils, shea oil, and vitamin E. The brand says you'll "smell like fresh cut lumber" aka sandalwood, vetiver, and amber, if that's your thing — though not in an overwhelming way like other beard oils, according to some reviewers. Some also say their beard stays shiny without looking too oily. Time for kisses (it's partner-approved), chin-rubbing-level pondering, or generally tamed and not-itchy facial hair. Just rub it into your face fur and comb through.

Target

Promising reviews: "Great beard oil. Smells very good and stopped my beard itchiness. Most beard oils don't have shea butter and argan oil. Second purchase of this great product. It has high quality ingredients and is vegan at a great price. Tried other beard oils but the scents have been too strong. Plus it lasts a long time—roughly six months with daily use—and is very high quality for a reasonable price." —Jl

"Saw this at Target and thought my husband would like it since he has a long and thick beard. His beard was getting a little rough so I thought this might help soften it. He’s been using it for a month now and OMG. The smell is addicting and his beard is softer than before. I would literally buy this for him again just so that I can selfishly smell it on him everyday." —happywife

Price: $9.99

Reviews have been edited for length and/or clarity.