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26 Beauty Products From Ulta That Are So Good You Might Shed A Tear When They Run Out

But if you do run out, you know where to get more.

Posted on Oct 30, 2026 UTC

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by Ellie Jane Rudy BuzzFeed Contributor

Ellie Rudy has been writing for BuzzFeed Shopping for three years, focusing on viral skincare trends, the best home goods finds, and the styles everyone is talking about.

1. A Ouai leave-in conditioner that's the multitasking fairy godmother you've been looking to add to your hair routine. This beauty helps detangle, hydrate, protect against heat styling, tame flyaways, *and* reduce frizz. 

Ulta Beauty

Promising review: "This has become a go-to in my haircare routine! I use it on damp hair before blow-drying to help with detangling, frizz, and heat protection. My hair feels smoother, softer, and more manageable, with a gorgeous rosy scent that lasts." —Candez

Price: $18+ (available in two sizes) 

2. A one-hour self-tanning foam since you don't want to risk skin damage by lying out in the sun. Plus, this doesn't stain or transfer onto your clothes or sheets! 

Ulta Beauty

Promising review: "This is my favorite self-tanner at the moment. I love how it applies, it's hydrating, and dries down super fast! This is hands down the most comfortable tan to sleep in and lounge in while you're waiting for it to develop! I usually just apply it at night and wash it off with water in the morning. The color is super natural, and you can apply it again the next day for a deeper result." —Frankie

Price: $33+ (available in three shades) 

3. A matte liquid blush perfect for hot weather *and* those transitional rainy days since it's waterproof and smudge-proof, so it'll stay in place all day, even when you're sweating buckets.

Ulta Beauty

Promising review: "Love it!! It blends like a creamy powder and lasts all day!" —Julia

Price: $34 (available in five shades) 

4. A skin tint serum with mineral SPF 40 to combine skincare and makeup in one convenient step. This provides protection from the sun while also evening out your base, priming your skin, and blurring the appearance of blemishes and fine lines. 

Ulta Beauty

Promising review: "I use this as a daily moisturizer, foundation with SPF. It works so well with my skin, I can't say enough good things about it. I was color-matched in the store, and I'm so glad I made this purchase." —Elvira

Price: $48 (available in 30 shades) 

5. A Rare Beauty 4-in-1 facial mist that primes, sets, refreshes, and hydrates all at once. Keep this in your purse for a midday boost and use it throughout the day to keep your skin glowy and moisturized. 

Ulta Beauty

Promising review: "The newest item going into my makeup routine is definitely this mist! Kept my makeup from caking all day long! Love this stuff!!" —squeb

Price: $17+ (available in two sizes) 

6. An Osea body oil formulated with seaweed that's clinically proven to improve the appearance of skin elasticity. Plus, it leaves you with a deeply hydrating, dewy glow. 

Ulta Beauty

Promising review: "Love this body oil, great for a just out of the shower moisturizer. The scent is clean, nice, and light. Love it so much I bought a few as gifts for friends." —Kat

Price: $16+ (available in three sizes) 

7. A Cosrx snail mucin serum that helps soothe any irritation and leaves your face feeling oh-so moisturized. I've been using this stuff for years, and I can't recommend it enough! 

@cosrx / Via www.instagram.com

All Cosrx products are dermatologist-tested, cruelty-free, and are free from parabens, sulfates, and phthalates.

Promising review: "I had a bad run-in with a La Roche Posay cleanser, and a friend gave me this to restore my skin barrier. I used this and a moisturizer, and everything was back to normal and IMPROVED! Went out and bought my own! I use this day and night. It's become a staple in my routine. Safe for dry, sensitive skin!!! Would inject it into my veins if I could!!!!!" —emmy

Price: $7.50+ (available in two sizes)

8. A new and improved Urban Decay All Nighter setting spray because it's waterproof, smudge proof, and transfer resistant, and will keep your makeup locked in place all day. 

Ulta

Promising review: "This setting spray is a true game-changer! It locks my makeup in place all day without feeling heavy or sticky, and the natural finish keeps my skin looking fresh — not too matte, not too dewy. I love how it helps my foundation and blush stay put, even through heat and long hours. It feels lightweight, doesn't disturb my makeup when applied, and adds just the right amount of hydration. If you want your makeup to last while still looking like skin. This is definitely worth it! 🌟" —Kat

Price: $18+ (available in three sizes) 

9. A Cécred nourishing hair oil formulated with luscious oils to help reinforce your hair's lipid barrier, leaving your strands moisturized without being weighed down. 

Ulta

Cécred is founded and owned by Beyoncé!

Promising review: "I absolutely adore this hair oil. You get a very generously sized bottle that will last you a long time. The bottle feels heavy and luxurious, and the oil always fixes whatever frizz I've got going on and smells incredible. I'm on my third bottle already, and I will never stop. I will rebuy this until my last days. Worth every penny." —Kay

Price: $22+ (available in two sizes)

10. A Good Molecules yerba mate eye gel for those days when you only got five hours of sleep, but you want to look like you got eight. Infused with caffeine, this formula will wake up your under-eyes and brighten you right up. 

Ulta

Good Molecules is a small biz that creates simple, effective skincare products using science-backed ingredients.

Promising reviews: "When I first bought this, I was worried it would pill or separate under my makeup, but I was wrong! It blended right in with my normal moisturizer, and didn't take long to dry. My concealer is water-based, and so is this eye gel, so I recommend getting this product if you use water-based products. :)" —kt

"I love this gel! Works better than any I have tried. And the price is just as amazing! Tried it on a whim at the checkout at Ulta. It diminished my under-eye discoloration and completely took away any puffiness. This is a keeper!" —Linda

Price: $6

11. A stunning Fenty Beauty highlight you can use on your face or body if you want to shine bright like a diamond, just like Rihanna. I've used the shade "trophy wife" since high school, and I always get compliments! 

Ulta, @fentybeauty / Via www.instagram.com

Promising review: "Wow, this product is amazing!!! The formula is so soft and velvety, and it goes on perfectly!!! The glitter isn't too much, it's just right, and gives this beautiful iridescent look. I definitely would recommend and buy again!!" —Vane

Price: $43 (available in five shades)

12. A bottle of Blume acne oil to help calm breakouts, reduce the look of acne scars, and soothe redness without drying out your skin. The cruelty-free formula is infused with hydrating rosehip oil and can be mixed into moisturizer, worn under makeup, or used as a spot treatment.

Ulta, @blume / Via www.instagram.com

Blume is a POC woman-owned small biz based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Promising review: "I only started getting acne when I went to college, but when it came, it hit me pretty hard. Years later, I have a pretty solid regimen, but still get the occasional breakout. This oil has been a total game-changer in my skincare. I'm on my third bottle, and it truly has cleared up my skin better than anything else ever has. I apply a pump of product into my moisturizer day and night. I would love to see this in a larger size!" —Emily

Price: $30

13. A Good Molecules niacinamide toner for evening out skin tone, minimizing the look of pores, and boosting radiance for a brighter-looking complexion.

Ulta

Promising reviews: "I received a sample of this with a purchase, and have used it for only two days so far, and my skin is transformed. My skin was looking dull despite my usual skincare routine, but now it looks radiant, and my pores are less noticeable. I was so impressed with the changes it's made to my skin in such a short time, I came here to see about purchasing a full size, thinking a product like this HAD to be a million dollars, only to find out it's affordable too??" —AH27

"From someone with a ton of $$$ skincare, this stuff is the bomb! I use this twice a day to help with acne scarring, texture, breakouts, etc! If I go a couple of days without using it, I can immediately tell! I love it!" —LC

Price: $6+ (available in two sizes)

14. A fancy Fenty bubble bath with notes of bergamot, musk, vanilla, orchid, and sugared woods, if you want to smell like a beautiful fairy forest. 

@fentyskin / Via www.instagram.com

Promising review: "This bubble bath smells amazing! This is my new go-to. It leaves your skin feeling so silky smooth, and will leave you smelling amazing for a long time afterward. Absolutely worth the money! 10/10. Would absolutely get again." —Tierra

Price: $38 (also available in another scent)

15. A shimmer eye paintby Donni Davy's brand Half Magic that doubles as an eyeliner, so you can swipe it across your lids for an easy wash of sparkle or use a liner brush for a more defined look.

Ulta Beauty

Promising review: "Love this product! The texture is smooth. Packaging is cute and durable. There is no funky scent. The color and pigmentation are strong and last. Highly recommend! A very versatile product." —Monica

Get it from Ulta for $26.50 (available in six shades).

16. AVerb curl oil infused with sweet almond, argan, and castor oil that gives your curls a little extra "oomph" by providing much-needed hydration without weighing your hair down. 

Ulta

Price: $22

17. A Kopari sheer setting mist with SPF 50 that protects your skin from harmful sunrays while locking in the makeup routine you spent a whole hour on. 

Ulta

Promising review: "The best setting spray! Great SPF protection! I don't like the feel of sunscreen on my face. This works very well. Spray on my face before heading poolside, going to fairs, or attending outdoor college football games! No sunburn or even redness on my face. I don't wear foundation or any other sun protection. Skin doesn't feel sticky afterwards. Smells great. Gives a great glow to the face, too!! I recommend to people all the time!!!!" —Danielle

Price:$18+ (available in two sizes)

18. An About-face matte fluid eye paint that you can easily blend or use as a super-pigmented eyeliner. I've used this stuff, and it's wild how long-lasting it is! 

Ulta Beauty

Promising review: "I just have to brag about this product. I have always applied eyeshadow by starting with concealer as a base, setting it with powder, and then applying eyeshadow. I broke my dominant arm a while back, and blending became very difficult for me. I had never used liquid shadow before because I assumed it would be difficult to work with — messy, sticky, and tacky, among other things. This product gave me the ability to apply eyeshadow again, despite having very limited mobility. I swear, you barely have to manipulate it for it to blend seamlessly. Anyone with any skill level can create a product that blends into the skin flawlessly. It doesn't dry too quickly, but once it does, it is totally dry and doesn't leave tackiness. While I was struggling with my limited mobility, this product allowed me to apply my makeup again and feel like myself with very little effort, which was all I could manage at the time. I am grateful to have had this product during one of the hardest times of my life. I was very dependent on others for almost every other thing I had to do, but with this product, doing my makeup was something I was capable of, and it made my healing journey more bearable." —carleyc

Get it from Ulta for $17 (available in 31 colors).

19. A buttery, pout-preserving Ole Henriksen peptide lip treatment that will keep your pout bouncy, hydrated, and oh-so kissable all day long.

Ulta

Promising review: "Came here to sing my praises of this product. I blindly bought the Crème Brûlée on a shopping trip to Ulta and tried it just now, and MY GOODNESS. Super hydrating. Thick, but not tacky. Slight buttery scent. I WILL be purchasing more." —Kennedy

Price:$24 (available in 10 colors/flavors)

20. AnL.A. Girl H2O hydrating gel primer that delivers a cool, lightweight burst of hydration to help create a smooth, refreshed canvas for your dazzling makeup routine.

Ulta

Price:$6

21. A ColourPop brow pencil to make filling in sparse spots and shaping your brows quick, easy, and surprisingly affordable. Say hello to the fluffy brows of your dreams! 

Ulta

Price:$9 (available in six shades)

22. A brand-new, lushMaybelline serum lipstick infused with an oil blend and hyaluronic acid to leave you with a pout worthy of a magazine cover photo shoot. 

Ulta

Promising review: "Love that it's super hydrating on my lips and it stays on all day. Love. The mauve and pink all together is super cute on my lips; I'm obsessed!! The packaging is super cute. Def great lipstick if you're on a budget!!! 10/10, highly recommend!!!!!!!!!!!!!!" —Aizag

Price:$9.99 (available in 16 shades)

23. A resurfacing face mask formulated with 10% AHA, 0.5% BHA, soothing aloe, and blue agave to help bring dull skin back to life. Plus, it feels amaaaaazing once it's on your face. 

Ulta Beauty

Promising review: "This is the only product I own that makes a difference in my skin after just one use. I will never not have this in my skincare routine!" —Neller

Price: $45

24. A 32-count pack of Starface pimple patches that help absorb gunk, calm redness, and protect blemishes while they heal, all while looking adorable as heck. 

Ulta Beauty

Promising review: "I love these, they really do help with new pop-ups 10/10 would recommend. You can even see all the gunk it pulls out the next day." —Ashley

Price: $11.99 (available in five colors) 

25. A baked blush infused with antioxidants, grape leaf extract, and vitamin E-rich olive fruit, so you can look freshly flushed with a luminescent shimmer. 

Ulta Beauty

Promising review: "I really love this baked blush compared to its competitor. It is softer, creamier, and has better pigment. It gives a nice coat after you use it, so you don't even have to use a highlighter on your cheeks. This is definitely going to be a repurchase for me. Don't sleep on Milani." —Robin

Price: $12.99 (available in eight shades)

26. A set of eye patches that help hydrate, de-puff, and refresh tired eyes in just 10 minutes. They're packed with peptides and Icelandic glacial water for an extra soothing boost.

Ulta Beauty

Promising review: "I've used every brand of eye patches on the market, and these are the best for my mature (50) eyes. I keep them in the fridge and use the Skyn Iceland Brightening Serum before putting on the patches. Reduced puffiness, reduced fine lines and wrinkles, and firmer undereyes. I use them almost every day. Totally worth it!" —Shannon

Price: $22+ (available as a 4-pack, 8-pack, and a 16-pack)

Still searching for the perfect addition to your beauty routine? Try these:

* Amazing Newer Beauty Products To Stock Up On Now Before Everyone Else Catches On

* K-Beauty Products That Will Make Anyone In Their Thirties Go “Yes Please”

* Multi-Tasking Beauty Products To Help You Save Space In Your Carry-On

* Beauty Products So Good, They’ll Make You A Repeat Customer For Life

* Inexpensive Beauty Products That Are Better Than The Expensive Versions

Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, and Walmart.

Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.