26 Products From Queer-Owned Businesses You'll Feel Like A Genius For Buying
www.amazon.com, www.amazon.com
Promising review: "This stayed up for over two years and is still going strong.... The labels that come with it make the bottles stand out on the beautiful amber color; bottles are plastic but don’t look cheap. The whole thing reminds me of spa or Aesop." —sandyC
Maisonovo is a queer Asian-woman-owned small business specializing in eco-friendly cleaning and organization products.
Get a three-pack from Amazon for $39.70 (available in seven colors; also available individually or in packs of two).
Amazon
Promising review: "This was my first time doing a vision board and this book is excellent with lots of positive phrases and beautiful pictures. Love it for value, size, and variety!" —Helen Navarro
Free Period Press is a queer woman–owned biz based in Cleveland, Ohio that sells thoughtful notebooks, prints, stickers, and more!
Get it from Amazon for $14.97+ (also available in kid/teen version).
Boy Smells
Promising review: "These are wonderful candles that smell so great! We're impressed at how well they're made and how unique the scent. We use them with a candle warmer light — dim the light a little, you dim the scent a little! Some days though, full on is glorious." —Mark B.
Boy Smells is a queer-owned business specializing in perfume and home fragrance. The brand is currently donating 10% of sales of its Citrush fragrance to The Trevor Project.
Get it from Boy Smells for $44.
BazzleBaby
The Velcro neck closure is adjustable, so you can easily use it as your baby grows into a toddler! The food catcher pouch can also snap shut, so you can roll it up for easy storage and travel.
Promising review: "These are so handy for traveling and even using at home. The material is super easy to wash off, without having to throw them in the washer after each feeding. They’re easily adjustable. I highly recommend!" —Heather T.
Bazzle Baby is a queer-and woman-owned small business specializing in parenting must-haves for babies and toddlers.
Get a two-pack from Amazon for $14.99+ (available in three colors) and Bazzy Baby for $16.99+ (available in various sets).
www.amazon.com, Amazon
Promising review: "Living in Texas, sometimes putting on body cream can be a little heavy on the skin. This was my first time using a body mist to moisturize and all I can say is that it is amazing. The smell is lovely and it goes on beautifully. I love that this company is LGBTQ+-owned and I will continue to support this company for their amazing products." —Rudy
Beekman 1802 was founded by husband-and-husband duo Brent Ridge and Josh Kilmer-Purcell on their upstate New York farm. They're known for using the nourishing power of goat milk in their formulas — and btw, they're the biggest goat milk skincare brand in the WORLD!
Get it from Amazon for $29+ (available in two sizes and three scents).
Amazon
Promising review: "How did I not know of this fabulous product? It is so creamy and moisturizes immediately. My skin is just glowing after I put it on. My skin never gets dried out during the day and it looks well hydrated into the evening. I highly recommend this product!" —Sandra T
Get it from Amazon for $54 (available in a travel- or jumbo size and a refill pod for the bottle).
Explorer
Promising review: "Love, love, love this cold brew decaf! Can’t live without it. Drink it all day long with no jitters or palpitations. Has given me back my iced coffee - so delicious 😋." —Robin
Explorer is a queer-owned small business specializing in cold brew concentrates.
Get it from Amazon for $32+ and Explorer for $44 (available in four varieties).
Modica
Promising review: "It had good coffee taste. Was very easy to make expresso martini with very few steps. Loved it!" —Bradley P.
Modica is a queer-owned small business specializing in mixers that can be used for both cocktails and mocktails.
Get it from Amazon for $21.99 or Modica for $20 (also available in four other flavors).
Amazon, www.amazon.com
Promising review: "I couldn't agree more... this totally is a lighting game changer! If you're like me and constantly revamping your home and moving things around, well, this cute, rechargeable, no-wiring-needed light is just the ticket. It took me all of 30 seconds to install, and the brightness settings on the app are perfect. I like that I can set a timer on the light so I don't accidentally leave it on. Mine came with an extra battery, so when the initial one needs to be recharged, I just swap it out. I actually think I'm going to need to buy another one!" —Lauren
Poplight is a Denver-based, woman-founded company by wives Caroline and Rose Matthes that creates stylish, rechargeable stick-on wall sconces.
Get it from Amazon for $99 (available in five colors).
Promising review: "My poor kitty had a super dry nose to the point it looked like a chunk was missing. I rubbed this on his nose about 8:00 p.m., and by 6:30 a.m., when I saw him the next day, it was completely normal, and his nose was soft. I can’t attribute that to anything else but this, so it is amazing stuff." —Lisa
Kin + Kind is a queer-owned small business specializing in pet care products.
Get it from Amazon for $12.99.
Promising review: "This stuff is the best! I have cats, and for the occasional spit up etc... you can't beat this cleaner. I have a lot of hardwood floors and especially on that... it's just superb. Great scent. Not overbearing, just right. Does the job every time." —Little Birdie
Gerrard Larriett Aromatherapy Pet Care is a Black- and queer-owned small business specializing in pet care products.
Get it from Amazon for $14.
Amazon
Promising review: "Ok, so I absolutely LOVE this stuff! I tried it on a whim after hearing a few different people rave about it. I had tried a similar product from Rhode and was not really 'wowed' by it, but thought it was still a nice product. This milky toner, however, blew me away. I apply it after washing my face with my hands and gently pat it in, and it just leaves a moisturized, dewy finish. I also have recently started mixing it in with my foundation when I apply it to my makeup and it’s been a game changer. Since it’s winter and I live in the northeast, I have had issues with my foundation being really dry lately - this has solved it. It leaves a beautiful satin finish. For the price point, amount of product, and versatility, you just can’t beat it. Will be repurchasing!" —talon12
Byoma is a queer-owned skincare brand specializing in products to protect your skin barrier.
Get it from Amazon for $14.99.
Byoma
This is it. This is THE lip mask. And it's under $12, are you kidding me?!!! Sorry to be dramatic, but a few months ago, I randomly added to this an Ulta order to reach the free shipping minimum and had no idea it would become my new fave. First of all, let's get into the applicator — the doe-foot wand is SO easy to swipe on before bed and way less messy than the squeeze tubes and tiny pots that lip masks typically come in. The texture is also perfect, somewhere in between a lip oil and a lip balm. But best of all, my lips always feel super smooth when I wake up the next morning, and any dead skin just falls off with a quick pass of my toothbrush. I was a die-hard Rhode Peptide Lip Treatment fanatic before purchasing this, but Byoma is giving Mrs. Bieber some serious competition.
Get it from Ulta and Byoma for $11.99.
Good Light
Promising review: "As a northern New Yorker, I have tried countless balms and lip hydrators to try to avoid cracking. Other options leave me feeling greasy or quickly dry after stepping into the cold. I am being so serious when I say I have found my holy grail. The consistency is so silky and it absorbs quickly. After a minute it doesn't even feel like I have anything on, my lips are just super natural smooth feeling. Plus, the smell and taste is a really nice subtle sweetness, so you really can't go wrong. It's a perfect stocking stuffer and I cannot recommend it enough." —Emma
Good Light is a queer-owned inclusive Korean beauty brand that creates cruelty-free and vegan products while perpetuating a movement that is inclusive and fluid, always adapting to better serve its growing community.
Get it from Good Light, Ulta Beauty, or Amazon for $18.
Snif
Promising reviews: "I was honestly surprised by this product. The scent lasts longer than most detergents and the clothes come out clean! You get one or the other with most scented detergents, but not with Snif." —Sarah K.
"My laundry makes the whole house smell amazing! This scent is so cozy and yummy. It’s such a nice treat for laundry day." —Maureen M.
Snif is a queer-owned business specializing in gender-neutral fragrances.
Get the set from Snif for $42 (available in six scents).
Promising review: "I have finally found the Holy Grail!!!!!!!!!!! So many pink powders look peach on me — this powder is the perfect shade and an amazingly fine consistency. Super adorable packaging, too. I am a customer for life." —Katie B
Kim Chi Chic Beauty is a queer- and Korean-owned biz founded by Kim Chi. The brand donates 2% of the purchase of any product from their website to The Trevor Project.
Get it from Kim Chi Chic Beauty for $19 (available in 10 shades).
Wildfang
Promising review: "When I discovered Wildfang, the coveralls topped my must-have wish list. They did not disappoint. I've styled them up and down...In every instance, they've added the perfect amount of edge and funk." —Lorie W.
Wildfang is a queer- and woman-owned business specializing in fashion that challenges gender norms.
Get it from Wildfang for $174 (available in women's sizes XS–4X and both regular and tall sizes, and two colors).
OneKind
Promising review: "I tried this after using Dream Cream for a few weeks, and it is such a great addition to my morning routine! This is light but so hydrating and works so well with both sunscreen and makeup — no pilling, unlike some other products I’ve tried." —Allison F.
OneKind is a queer-owned small business specializing in skincare with plant-based actives.
Get it from Amazon for $36.99 or OneKind for $42.
Noto
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I have combination skin that tends to get really dry or oily from most sunscreens. I also get rashes or irritations from many products. Recently started using this (combined with Deep Serum) and it actually keeps my skin hydrated throughout the day. It has a pleasant scent and rubs in quickly with no white glow." —Paloma J.
Noto is a queer-owned small business specializing in skincare.
Get it from Noto for $43.
Amazon
Promising review: "This has been my go-to deodorant for years now, and I have really come to love it. It’s all natural without aluminum and has a very pleasant smell. I would say by the end of the day, you can’t really smell it much anymore; however, it does keep me from smelling bad throughout the whole day. I’ve had other all-natural deodorants cause rashes and skin irritation, but I’ve never had the least [bit] from this product." —Sinclair M.
Malin + Goetz is a queer-owned business specializing in simple yet effective skincare products.
Get it from Amazon for $24 (available in three scents).
Amazon
Promising review: "These are the most comfortable and normal-looking tucking underwear I’ve ever had. The fit is perfect and the material is butter soft while still feeling durable and quality. Definitely getting more." —Scott B.
TomboyX is a queer-owned business that specializes in inclusive underwear styles.
Get it from Amazon for $32 (available in sizes XS–4XL and eight colors).
The Barb Shop
Promising review: "I've been using this product for a year now and absolutely love it. No other product works as well on my short spiked hair." —Kathy P.
The Barb Shop is a queer-owned haircare business serving Barbs with short haircuts.
Get it from The Barb Shop for $30 (available in two scents).
Lovewild Design
Promising reviews: "They make my shower feel like a luxury retreat." —Emily r
"These eucalyptus shower steamers are my daily dose of zen." —Maya A
Lovewild Design is a queer woman-owned and family-run small business based in NYC, where its products are handmade. Read more about aromatherapy and stress and tension at Johns Hopkins.
Get a jar from Lovewild Design for $24.
Smood
Promising review: "The ingredients in this cleanser are amazing. I can tell my skin looks immediately brighter every time I use this. Super refreshing to use the morning :)" —Chrissy
Smood is a queer and AAPI-owned skincare brand creating gentle, barrier-friendly products for acne-prone skin. Their fun, inclusive line is all about treating your skin with care — not harsh ingredients.
Get it from Smood or Amazon for $24.
www.instagram.com, Sephora
Promising review: "Holy grail status achieved. The On ’Til Dawn setting spray by One/Size is the real deal. I have combo skin that usually turns into an oil slick by midday—but this spray LOCKS everything in place. My foundation stays fresh, my contour doesn’t budge, and it even held through a humid day and a full night out. The mist is fine, the finish is truly matte (without feeling dry or cakey), and it somehow makes my makeup look better the longer I wear it." —MTunc001
One/Sizeis a queer, Filipino-owned business founded by makeup expert Patrick Starrr to ensure that makeup is really one size fits all, as it should be.
Get it from Sephora for $17+ (available in two sizes and two finishes).
Made By Rheal / Etsy
Promising review: "Everything Rheal makes is gorgeous! The coasters are a beautiful addition to our living room!" —elizabethleighclancy
Made By Rheal is a Black trans-owned business based in Oakland, California that sells a beautiful array of home goods like coasters, flower pots, glassware, blankets, and concrete hands.
Get a set of four from Made By Rheal on Etsy for $85 (available in many other styles in their shop!).
The reviews for this post have been edited for length and clarity.
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