26 Products From Queer-Owned Businesses You'll Feel Like A Genius For Buying

26 Products From Queer-Owned Businesses You'll Feel Like A Genius For Buying

BuzzFeed-Shopping·2025-06-26 05:02

1. A set of shampoo, conditioner, and body wash dispensers that'll basically turn your bathroom into a luxury hotel. These beauties come with adhesive wallmount brackets, which means two things: 1) No tools required!! 2) Pumping out your fave shower goodies will be easier than ever. If only it could put a mint and swan-shaped towel on your bed every night. 

www.amazon.com, www.amazon.com

Promising review: "This stayed up for over two years and is still going strong.... The labels that come with it make the bottles stand out on the beautiful amber color; bottles are plastic but don’t look cheap. The whole thing reminds me of spa or Aesop." —sandyC

Maisonovo is a queer Asian-woman-owned small business specializing in eco-friendly cleaning and organization products.

Get a three-pack from Amazon for $39.70 (available in seven colors; also available individually or in packs of two).

2. A vision board book filled with super unique photos, words, and quotes you can cutout to start manifesting in style. The best part? The photos are meant to be super inclusive in terms of body types, skin tone, and gender expression, so you can fill your vision board with images that truly resonate with you.

Amazon

Promising review: "This was my first time doing a vision board and this book is excellent with lots of positive phrases and beautiful pictures. Love it for value, size, and variety!" —Helen Navarro

Free Period Press is a queer woman–owned biz based in Cleveland, Ohio that sells thoughtful notebooks, prints, stickers, and more!

Get it from Amazon for $14.97+ (also available in kid/teen version).

3. A delicious Boy Smells Vanilla Era candle, which one reviewer described as "vanilla if it was spicy, and sassy," which is honestly what I want my home to smell like at all times. There's obviously vanilla present, but you also get notes of coffee, white tulip, black pepper, and black amber — spicy and sassy, indeed! Imagine sipping your homemade cold brew while your house smells like the trendiest coffee shop in town ☕️ 🍦 😌. 

Boy Smells

Promising review: "These are wonderful candles that smell so great! We're impressed at how well they're made and how unique the scent. We use them with a candle warmer light — dim the light a little, you dim the scent a little! Some days though, full on is glorious." —Mark B.

Boy Smells is a queer-owned business specializing in perfume and home fragrance. The brand is currently donating 10% of sales of its Citrush fragrance to The Trevor Project.

Get it from Boy Smells for $44.

4. A Bazzle Baby silicone bib with a waterproof food catcher pouch that might just make parents cry tears of joy. No more scooping up the sliced strawberries that ended up all over the high chair, floor, and everywhere else except your tot's mouth?! Yes, that future is possible! 

BazzleBaby

The Velcro neck closure is adjustable, so you can easily use it as your baby grows into a toddler! The food catcher pouch can also snap shut, so you can roll it up for easy storage and travel. 

Promising review: "These are so handy for traveling and even using at home. The material is super easy to wash off, without having to throw them in the washer after each feeding. They’re easily adjustable. I highly recommend!" —Heather T.

Bazzle Baby is a queer-and woman-owned small business specializing in parenting must-haves for babies and toddlers.

Get a two-pack from Amazon for $14.99+ (available in three colors) and Bazzy Baby for $16.99+ (available in various sets).

5. A Beekman 1802 hydrating body mist that's perfect for summer since it's SO lightweight and meant to absorb almost instantly. Honestly, there are few things worse than slathering on thick body lotion in a humid bathroom after a shower 😩. Now you can just spritz this all over and massage it in while the goat milk softens your skin and the lactic acid provides some gentle exfoliation. Just be sure to give a shake first to mix the two layers!!

www.amazon.com, Amazon

Promising review: "Living in Texas, sometimes putting on body cream can be a little heavy on the skin. This was my first time using a body mist to moisturize and all I can say is that it is amazing. The smell is lovely and it goes on beautifully. I love that this company is LGBTQ+-owned and I will continue to support this company for their amazing products." —Rudy

Beekman 1802 was founded by husband-and-husband duo Brent Ridge and Josh Kilmer-Purcell on their upstate New York farm. They're known for using the nourishing power of goat milk in their formulas — and btw, they're the biggest goat milk skincare brand in the WORLD!

Get it from Amazon for $29+ (available in two sizes and three scents). 

6. And Beekman 1802's Bloom Face Cream, a lightweight moisturizer that also gently exfoliates thanks to the inclusion of lactic acid. If you're going for that ~glassy, glimmering glow~, this is what you're looking for. Oh, and the lotion "blooms" from the container in the shape of a flower, which is just plain adorable.

Amazon

Promising review: "How did I not know of this fabulous product? It is so creamy and moisturizes immediately. My skin is just glowing after I put it on. My skin never gets dried out during the day and it looks well hydrated into the evening. I highly recommend this product!" —Sandra T

Get it from Amazon for $54 (available in a travel- or jumbo size and a refill pod for the bottle).

7. Explorer's cold brew concentrate so you can finally stop spending nearly $10 for a medium latte — and that's before adding a splash of oat milk and cold foam!!! This strong but smooth concentrate is good for 20+ cups, so each serving is less than $3. All you have to do is mix it with water or milk in a 1:4 ratio. It even comes in four caffeine levels so you can decide if you want to be charged up like the Energizer Bunny or as chill as the ice cubes in your glass.

Explorer

Promising review: "Love, love, love this cold brew decaf! Can’t live without it. Drink it all day long with no jitters or palpitations. Has given me back my iced coffee - so delicious 😋." —Robin

Explorer is a queer-owned small business specializing in cold brew concentrates.

Get it from Amazon for $32+ and Explorer for $44 (available in four varieties). 

8. And Modica's espresso martini mix if you prefer your coffee treats with a little edge — although you can totally make it a mocktail, too! Just combine one part mix and one part spirit (or club soda), then get to sipping an Espresso Martini that's worthy of the latest overpriced local pop-up bar that's all over your TikTok.

Modica

Promising review: "It had good coffee taste. Was very easy to make expresso martini with very few steps. Loved it!" —Bradley P.

Modica is a queer-owned small business specializing in mixers that can be used for both cocktails and mocktails.

Get it from Amazon for $21.99 or Modica for $20 (also available in four other flavors).

9. A Shark Tank-featured Poplight with an adhesive mount and built-in level, so it's perfect for apartment dwellers and tool-challenged people alike! The rechargeable battery lasts for up to nine hours on a single charge, and you can adjust the brightness, color temperature, and set timers via the accompanying smartphone app. 

Amazon, www.amazon.com

Promising review: "I couldn't agree more... this totally is a lighting game changer! If you're like me and constantly revamping your home and moving things around, well, this cute, rechargeable, no-wiring-needed light is just the ticket. It took me all of 30 seconds to install, and the brightness settings on the app are perfect. I like that I can set a timer on the light so I don't accidentally leave it on. Mine came with an extra battery, so when the initial one needs to be recharged, I just swap it out. I actually think I'm going to need to buy another one!" —Lauren

Poplight is a Denver-based, woman-founded company by wives Caroline and Rose Matthes that creates stylish, rechargeable stick-on wall sconces.

Get it from Amazon for $99 (available in five colors).

10. An easy-to-apply nose and paw moisturizer to soothe your pup's snoot or revitalize your cat's lil' toe beans. The emollient magic stick is made with shea butter and coconut oil to moisturize, and carnauba wax to lock in all that soothing goodness. You might want to pick up a few so your pet can have a car paw balm, purse paw balm, and bathroom paw balm — just like their parent.

www.amazon.com

Promising review: "My poor kitty had a super dry nose to the point it looked like a chunk was missing. I rubbed this on his nose about 8:00 p.m., and by 6:30 a.m., when I saw him the next day, it was completely normal, and his nose was soft. I can’t attribute that to anything else but this, so it is amazing stuff." —Lisa

Kin + Kind is a queer-owned small business specializing in pet care products.

Get it from Amazon for $12.99.

11. And a stain and odor remover every pet parent will hold tightly to their chest in a warm embrace every time their fluff ball has an accident. Just apply it to the stain, give a few minutes to work its magic, then blot the stain away! The blend of lime, lemon, orange, and grapefruit in the formula will also take care of any stinky reminders that are threatening to linger in your carpet.

www.amazon.com

Promising review: "This stuff is the best! I have cats, and for the occasional spit up etc... you can't beat this cleaner. I have a lot of hardwood floors and especially on that... it's just superb. Great scent. Not overbearing, just right. Does the job every time." —Little Birdie

Gerrard Larriett Aromatherapy Pet Care is a Black- and queer-owned small business specializing in pet care products.

Get it from Amazon for $14.

12. Byoma's Hydrating Milky Toner — many reviewers say it can stand toe-to-toe with Rhode's Glazing Milk. It's designed to soothe and calm sensitive skin while adding a light touch of moisture that's perfect for prepping your skin for the rest of your routine. Some people on TikTok are even mixing this in with their foundation to get a glowy look even Hailey Bieber herself would be impressed with.

Amazon

Promising review: "Ok, so I absolutely LOVE this stuff! I tried it on a whim after hearing a few different people rave about it. I had tried a similar product from Rhode and was not really 'wowed' by it, but thought it was still a nice product. This milky toner, however, blew me away. I apply it after washing my face with my hands and gently pat it in, and it just leaves a moisturized, dewy finish. I also have recently started mixing it in with my foundation when I apply it to my makeup and it’s been a game changer. Since it’s winter and I live in the northeast, I have had issues with my foundation being really dry lately - this has solved it. It leaves a beautiful satin finish. For the price point, amount of product, and versatility, you just can’t beat it. Will be repurchasing!" —talon12

Byoma is a queer-owned skincare brand specializing in products to protect your skin barrier.

Get it from Amazon for $14.99

13. And a super smooth Liptide Lip Mask with babassu oil to moisturize and PHA to exfoliate dead skin cells. Just slather this on before bed and you'll basically wake up with a new pout. In the words of ultimate gay ally, Hilary Duff, flaky lips are 🎶 so yesterday 🎶. 

Byoma

This is it. This is THE lip mask. And it's under $12, are you kidding me?!!! Sorry to be dramatic, but a few months ago, I randomly added to this an Ulta order to reach the free shipping minimum and had no idea it would become my new fave. First of all, let's get into the applicator — the doe-foot wand is SO easy to swipe on before bed and way less messy than the squeeze tubes and tiny pots that lip masks typically come in. The texture is also perfect, somewhere in between a lip oil and a lip balm. But best of all, my lips always feel super smooth when I wake up the next morning, and any dead skin just falls off with a quick pass of my toothbrush. I was a die-hard Rhode Peptide Lip Treatment fanatic before purchasing this, but Byoma is giving Mrs. Bieber some serious competition.

Get it from Ulta and Byoma for $11.99.

14. And!! A raspberry-flavored Taste of Space Lip Milk so you can lock in all that moisture your lips soaked up all night long. The mango seed butter will keep your lips silky smooth while the collagen helps provide a plump, glossy look. It's designed to be a perfect base for lip color, so your favorite lippies might just go on smoother than ever. 

Good Light

Promising review: "As a northern New Yorker, I have tried countless balms and lip hydrators to try to avoid cracking. Other options leave me feeling greasy or quickly dry after stepping into the cold. I am being so serious when I say I have found my holy grail. The consistency is so silky and it absorbs quickly. After a minute it doesn't even feel like I have anything on, my lips are just super natural smooth feeling. Plus, the smell and taste is a really nice subtle sweetness, so you really can't go wrong. It's a perfect stocking stuffer and I cannot recommend it enough." —Emma

Good Light is a queer-owned inclusive Korean beauty brand that creates cruelty-free and vegan products while perpetuating a movement that is inclusive and fluid, always adapting to better serve its growing community.

Get it from Good Light, Ulta Beauty, or Amazon for $18.

15. Snif's laundry starter pack that'll make your clothes smell so good, you might just start skipping perfume. Each set comes with a bottle of laundry detergent and a scent booster you can pour into the fabric softener tray for an extra dose of fragrant goodness. Oh, and these aren't your typical laundry scents like "boring breeze" or "linen snoozefest." Instead, your clothes will come out smelling like a comfy coffeeshop (Mightnight Grind) or a high-end floral-cherry perfume (Tart Deco). 

Snif

Promising reviews: "I was honestly surprised by this product. The scent lasts longer than most detergents and the clothes come out clean! You get one or the other with most scented detergents, but not with Snif." —Sarah K.

"My laundry makes the whole house smell amazing! This scent is so cozy and yummy. It’s such a nice treat for laundry day." —Maureen M.

Snif is a queer-owned business specializing in gender-neutral fragrances.

Get the set from Snif for $42 (available in six scents).

16. The wildly popular Puff Puff Pass setting powder, which is so famous, I wouldn't be surprised if a "sickening supply of KimChi Chic Beauty" replaced Anastasia Beverly Hills as the Drag Race prize. It's gone viral for locking in makeup all day and keeping excess oil at bay — and the pink shade is particularly beloved for its brightening properties, especially when used to set under-eye concealer.

www.instagram.com

Promising review: "I have finally found the Holy Grail!!!!!!!!!!! So many pink powders look peach on me — this powder is the perfect shade and an amazingly fine consistency. Super adorable packaging, too. I am a customer for life." —Katie B

Kim Chi Chic Beauty is a queer- and Korean-owned biz founded by Kim Chi. The brand donates 2% of the purchase of any product from their website to The Trevor Project

Get it from Kim Chi Chic Beauty for $19 (available in 10 shades).

17. A sleeveless high-waisted coverall — you know, the ultimate effortless summer fashion essential. Just throw this on and forget about the days of rummaging through your closet for a top that actually matches your breezy linen pants. The elastic waistband on the back makes it super stretchy, though there's also two-button adjustable waist if you want a more fitted look. And yes, there are pockets, so you'll have plenty of space for your sunnies and AirPods.

Wildfang

Promising review: "When I discovered Wildfang, the coveralls topped my must-have wish list. They did not disappoint. I've styled them up and down...In every instance, they've added the perfect amount of edge and funk." —Lorie W.

Wildfang is a queer- and woman-owned business specializing in fashion that challenges gender norms.

Get it from Wildfang for $174 (available in women's sizes XS–4X and both regular and tall sizes, and two colors).

18. OneKind's Mega Multitasker All-day Moisturizer so you can start your day with some nongreasy, lightweight hydration that won't make your skin feel congested before you even step out the door. It contains hyaluronic acid to keep you hydrated and ashwagandha to fend off signs of fatigue, so you might be able to skip that extra espresso shot in your latte.

OneKind

Promising review: "I tried this after using Dream Cream for a few weeks, and it is such a great addition to my morning routine! This is light but so hydrating and works so well with both sunscreen and makeup — no pilling, unlike some other products I’ve tried." —Allison F.

OneKind is a queer-owned small business specializing in skincare with plant-based actives.

Get it from Amazon for $36.99 or OneKind for $42.

19. An SPF 30 sunscreen in a lightweight serum formula that's designed to be invisible and layer perfectly on top of the rest of your skincare. There's even a dose of vitamin C in there to help brighten your skin tone while you're out soaking up some sun. 

Noto

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I have combination skin that tends to get really dry or oily from most sunscreens. I also get rashes or irritations from many products. Recently started using this (combined with Deep Serum) and it actually keeps my skin hydrated throughout the day. It has a pleasant scent and rubs in quickly with no white glow." —Paloma J.

Noto is a queer-owned small business specializing in skincare.

Get it from Noto for $43.

20. An aluminum-free deodorant from Malin + Goetz so you can keep the ~stank~ away with natural ingredients that are suitable for sensitive skin. This will provide odor protection for up to 12 hours, and you can even use it on spots like the back of your legs, torso, and nape of your neck. 

Amazon

Promising review: "This has been my go-to deodorant for years now, and I have really come to love it. It’s all natural without aluminum and has a very pleasant smell. I would say by the end of the day, you can’t really smell it much anymore; however, it does keep me from smelling bad throughout the whole day. I’ve had other all-natural deodorants cause rashes and skin irritation, but I’ve never had the least [bit] from this product." —Sinclair M.

Malin + Goetz is a queer-owned business specializing in simple yet effective skincare products.

Get it from Amazon for $24 (available in three scents).

21. A pair of TomboyX compression underwear specifically made with transgender, queer, and nonbinary people in mind since they provide a "soft tuck" fit. The compressive mesh holds everything in place, and the moisture-wicking fabric quickly takes care of any excess sweat throughout the day.

Amazon

Promising review: "These are the most comfortable and normal-looking tucking underwear I’ve ever had. The fit is perfect and the material is butter soft while still feeling durable and quality. Definitely getting more." —Scott B.

TomboyX is a queer-owned business that specializes in inclusive underwear styles.

Get it from Amazon for $32 (available in sizes XS–4XL and eight colors).

22. A medium-hold soft clay pomade that'll help you achieve your perfect style without feeling crunchy or sticky. Just rub some in your hands until the pomade turns clean, then apply to damp or dry hair. Oh, and it rinses out with water, so you can easily refresh your hair at the end of the day. 

The Barb Shop

Promising review: "I've been using this product for a year now and absolutely love it. No other product works as well on my short spiked hair." —Kathy P.

The Barb Shop is a queer-owned haircare business serving Barbs with short haircuts.

Get it from The Barb Shop for $30 (available in two scents).

23. A jar of shower steamers made with peppermint, eucalyptus, and menthol so you can close your eyes and pretend you're at a super fancy spa. You know, the kind that doesn't show up on Groupon. Just pop one on your shower floor out of the direct stream of water and get ready to inhale some minty freshness that might just put a little extra pep in your step. Morning showerers, rejoice!!

Lovewild Design

Promising reviews: "They make my shower feel like a luxury retreat." —Emily r

"These eucalyptus shower steamers are my daily dose of zen." —Maya A

Lovewild Design is a queer woman-owned and family-run small business based in NYC, where its products are handmade. Read more about aromatherapy and stress and tension at Johns Hopkins.

Get a jar from Lovewild Design for $24.

24. A gently exfoliating BHA cleanser so you can give your pores a thorough cleaning — but don't worry, there's also some oat extract to soothe sensitive skin and keep irritation at bay. It also works to remove makeup and sunscreen, so the days of using those wasteful makeup-removing wipes are finally over.

Smood

Promising review: "The ingredients in this cleanser are amazing. I can tell my skin looks immediately brighter every time I use this. Super refreshing to use the morning :)" —Chrissy

Smood is a queer and AAPI-owned skincare brand creating gentle, barrier-friendly products for acne-prone skin. Their fun, inclusive line is all about treating your skin with care — not harsh ingredients.

Get it from Smood or Amazon for $24.

25. The TikTok and Instagram-viral One/Size waterproof setting spray that'll make sure your makeup lives up to its "all-day wear" claims. This magic spritz will keep your look in place for up to 16 hours, and reviewers say it works like a dream for keeping excess oil at bay.

www.instagram.com, Sephora

Promising review: "Holy grail status achieved. The On ’Til Dawn setting spray by One/Size is the real deal. I have combo skin that usually turns into an oil slick by midday—but this spray LOCKS everything in place. My foundation stays fresh, my contour doesn’t budge, and it even held through a humid day and a full night out. The mist is fine, the finish is truly matte (without feeling dry or cakey), and it somehow makes my makeup look better the longer I wear it." —MTunc001

One/Sizeis a queer, Filipino-owned business founded by makeup expert Patrick Starrr to ensure that makeup is really one size fits all, as it should be. 

Get it from Sephora for $17+ (available in two sizes and two finishes).

26. A gorgeous marbled glass coaster set so you can finally toss the flimsy ones you stole from The Olive Garden back in college. These will instantly elevate your coffee table's vibe while protecting it from water rings and coffee cup stains. They even have silicone bumpers at the bottom to keep them in place so your wine glass doesn't go flying when you accidentally stub your toe on said coffee table.

Made By Rheal / Etsy

Promising review: "Everything Rheal makes is gorgeous! The coasters are a beautiful addition to our living room!" —elizabethleighclancy

Made By Rheal is a Black trans-owned business based in Oakland, California that sells a beautiful array of home goods like coasters, flower pots, glassware, blankets, and concrete hands.

Get a set of four from Made By Rheal on Etsy for $85 (available in many other styles in their shop!).

The reviews for this post have been edited for length and clarity.

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