1. A ~weightless~ liquid cream blush for people who are going for the soft, dewy lewk but aren't ready to drop $25 on the Rare Beauty blush. This one stands out for its rich pigmentation and smooth blendability, made even easier with the built-in sponge applicator. Definitely a compliment earner!

www.amazon.com, www.amazon.com

Promising review: "This is the best blush I’ve ever used. Perfect shade, perfect pigment level, perfect blendability, texture. No scent. Lasts a really long time. Highly recommend!!! 10/10!" —Justin

Get it from Amazon for $6.39+ (available in three shades and in sets). 

2. Hair Chemist's Sleek Spray if you love the Color Wow Dream Coat spray but cringe every time you see its price. This anti-humidity spray works pretty much the same — apply it on damp hair, blow-dry to activate, and then enjoy smooth, glossy hair that'll have you feeling like a Kardashian. 

www.amazon.com, www.amazon.com

To highlight just how good of a deal this is: the Color Wow spray is almost $30 for 6.7 ounces, whereas THIS spray is under $15 for 8 ounces — so you are definitely getting more for less!

Promising reviews: "I have very wavy hair that doesn't like humidity. It frizzes and tries to re-wave itself whenever I've straightened and gone out in the humidity. I tested this out on a 10-minute walk this morning with my dog in 97% humidity, and there were very minimal flyaways and very minimal, almost non-existent waves. This product is super lightweight and doesn't make my hair greasy, which I'm prone to. I'd rate this 10 stars if I could! The smell is nice, too." —Jaime

"Works just as great as Color Wow for a fraction of the cost!" —Cynthia DeNarro

Get it from Amazon for$14.39. 

3. E.l.f. Suntouchable Invisible Sunscreen that doubles as a water-resistant sunscreen (with SPF 35) and a blurring primer that grips your makeup and keeps it looking smooth all day. It goes on clear — no white cast, no greasy finish — just a silky, lightweight layer of protection. If you're a fan of Supergoop's sunscreen but *not* the price, then this is the next best thing. 

Jenae Sitzes / BuzzFeed, www.amazon.com

Here's what BuzzFeed Shopping editor Jenae Sitzes has to say: "The packaging similarities are impossible to ignore, but that's not where the comparisons between this E.l.f. sunscreen and Supergoop's cult-fave product end. I've tried both, and I honestly prefer this E.l.f. version. Supergoop's had a slight graininess to it that I didn't love, while this E.l.f. sunscreen is exactly what I'd hoped Supergoop's would feel like: totally smooth and velvety. Like Supergoop's, it goes on totally clear and doesn't feel like you're wearing a mask; it sinks in immediately. And of course, a major selling point: A 1.7-ounce bottle of E.l.f. Suntouchable will cost you $14, while Supergoop's Unseen Sunscreen in the same size will put you back $38. 

"Now, it's worth noting that Supergoop's Unseen Sunscreen has SPF 50, while E.l.f.'s product offers SPF 35. Both of these meet the American Academy of Dermatology's recommendation of using a sunscreen with SPF 30 or more, which blocks 97% of the sun's UVB rays. Anything over SPF 30 offers only slightly more protection (and nothing can block 100% of the sun's rays), yet the higher number, the more brands tend to charge. So do with that info what you will! This isn't the only SPF I use, but I love having it in my arsenal, especially when I do want to layer makeup on top!"

Promising review: "This sunscreen is a gem. I was not expecting to love it as much as I do. I absolutely love E.l.f. products, but I rarely try their skincare. Something told me to try this. When I put it on, it gave a smooth silicone finish and feel. I was faithful to Supergoop but didn't want to spend as much as the product is listed for. I will continue to use this sunscreen; it has been one of the best I’ve ever tried. I’ve been into skincare since I was 15; I am 37, and for me to say that this product is a gold mine is rare." —Angelina S

Get it from Amazon for $14 (available in two sizes).

4. A tube of the bestselling, $5 (!) Essence's Lash Princess mascara to get you the same results as those premium mascaras that go for $30+. It helps deliver dramatic length and volume without the need for false lashes. And the wand is really great for getting an even application that doesn't clump. 

Emma Lord / BuzzFeed

BuzzFeed Shopping writer Emma Lord says, "Hello, that is my face above because I bought into the hype of all the 5-star reviews and am glad I did!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time."

Promising review: "Saw this product on TikTok and thought it would be expensive, looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd

Get it from Amazon for $4.99 (available in black or brown and in a pack of three).

5. Dossier's "Ambery Vanilla" perfume if you’re in love with YSL’s Black Opium but not so into the $100 price tag. The scent lasts, the bottle’s cute, and honestly? No one will know it’s not designer unless you tell them (and even then, they might not believe you). 

www.amazon.com

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising reviews: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer

"I have had the actual YSL fragrance in 2022 and have not had a bottle since then. I just ordered this and got it today and must say this is a really great [alternative]. I smelled it and got instantly reminded of the bottle I had. It smells almost identical. I love the powdery and floral notes mixed with hints of vanilla." —Dean

Get it from Amazon for $29+ (available in two sizes). 

6. A lightweight Sol de Janeiro hair and body fragrance mist in scent Cheirosa '68 — infused with a lovely blend of hibiscus, jasmine, and sun musk, it's reminiscent of the iconic Baccarat Rouge 540 (but won't leave your wallet crying). 

www.amazon.com

Promising review: "I finally received my new body spray yesterday and was in complete shock at the resemblance to Baccarat Rouge 540. This body spray is so delicious. It is definitely a Baccarat Rouge 540 [alternative]. There were so many reviews that said how much this body spray resembled the very pricey perfume, and they were all correct. I absolutely love Baccarat Rouge 540, but it's so expensive compared to other perfumes like Chanel, so I opt not to purchase it regularly. This body spray is a wonderful substitute for overpriced perfume. Today will be my first day wearing the spray, so hopefully, it has great longevity throughout the day as well. 🤞🏼 Regardless, I would still purchase it again moving forward." —Tina

Get it from Amazon for $25+ (available in two sizes and nine other scents).

7. A Briotech spray made with hypochlorous acid, a powerful ingredient known for calming irritated skin, including helping with conditions like rosacea or post-acne redness. The Tower 28 SOS Daily Rescue Spray knows what's up, but with this, you get twice the amount for a fraction of the price — it's simple math at this point. 

www.amazon.com, www.amazon.com

BTW, people also love this for helping heal piercings. (Note: This product has newer packaging that you might receive instead of the older bottle shown above!)

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get an 8-ounce bottle from Amazon for $16.99 (available in six sizes and packs of two).

8. CeraVe's resurfacing retinol serum that works like a charm to tackle pesky dark spots, fine lines, and uneven texture. It gently helps renew your skin while keeping things smooth and hydrated — thanks to ceramides and soothing ingredients that help keep irritation at bay. And some reviewers even prefer it over pricier versions (like the $92 Murad Retinol Serum)!

www.amazon.com, www.amazon.com

When incorporating retinol into your routine, it's best to start slow (i.e. don't start off using this every day!) and gradually increase the frequency as your skin adjusts. Be sure to follow up with a moisturizer, and if using during the day, always apply sunscreen to protect your skin from UV exposure. Your skin will thank you!

Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC

Get it from Amazon for $18.68. 

9. Nyx Fat Oil Lip Drip infused with vegan squalane, raspberry, and cloudberry oils to hydrate your lips while providing some serious shimmer. It's comparable to the Dior lip oil and UNDER $10, so everyone say "thank you" to Nyx. 

www.amazon.com, www.amazon.com

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

Get it from Amazon for $8.97(available in 14 shades, including a clear option). 

10. E.l.f.'s Hydrating Core Lip Shine in the shade "Ecstatic" that reviewers say is a solid replica of Clinique's Black Honey (ya know, the tinted lip balm famous for looking good on everyyyone), but for a fraction of the price! This one doesn't change colors as magically, but it is a beautiful, subtle tint with a non-sticky formula you'll be happy to have in your bag when you see a cute person at the grocery store. 

www.amazon.com, www.amazon.com

Emma Lord also has this and says, "I personally will live, breathe, and die by the magic of$25 'universal' Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!"

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $7(also available in seven other shades). 

11. And an E.l.f. multistick — in one simple step, you can add a splash of color to your eyes, lips, and cheeks! It applies as a blendable cream, then dries like a powder to create a more matte look. If you hate juggling several products, this multistick is endlessly versatile, and it's waaaay cheaper than the $39 one from Nars. 

www.amazon.com, Amazon

Promising review: "🥰🌟🥰 AGHHHH! I love this little guy SO much!!! This stick is perfection. The color is sheer, buildable, and blends in easily and naturally. It's lightweight and does not clog pores. I applied this OVER powder and it looked fantastic. You can use a tiny, tiny bit and create an absolutely natural-looking 'flush.' The shimmer is subtle and perfectly evenly distributed. A lighter shade works perfectly on upper cheekbones, as a highlighter, even as a semi-sheer lip gloss. This is an amazing, high-quality, high-value product, 100%." —Dalevna

Get it from Amazon for $4.44+ (available in seven shades).

12. Marc Anthony "Grow Long" Leave-In Conditioner Spray for detangling while strengthening and nourishing your locks so they can grow to be as long as Rapunzel's. Why bother with several products when you can get everything you need in one spray (complete with biotin, vitamin E, caffeine, and ginseng) instead?

www.amazon.com, www.amazon.com

This is designed for all hair types. For results, you should apply it to wet or damp hair from root to end, then style as usual without rinsing out. 

Promising reviews: "This stuff is magical! Honestly, it’s the best leave-in conditioner I have ever used on my hair. I have highlighted long blonde hair that frizzes and tangles easily. I have tried every leave-in product, and none has compared to this one. It softens, hydrates, smooths, and leaves my hair looking like I just walked out of a salon! Not to mention it smells divine!" —Penelope

"I have very long, wavy hair and this product makes it so soft, defines my waves, and takes away the frizz! Smells AMAZING! I have them all too, PUREOLOGY, Oual, Olaplex… and it’s just as great, at way better price!" —Amazon user

Get it from Amazon for $6.54 (available in a pack of two). 

13. A bottle of Elizavecca Hair Treatment that only needs 5–20 minutes to revitalize your hair — and trust me, your strands will thank you. This treatment will leave your mane softer and glossier (it's the ceramide 3 and protein extracts!), and reviewers love how effective it is in repairing their damaged hair. You simply won't find another hair mask that works this well and is this affordable (*side-eyes Olaplex*). 

www.amazon.com, www.amazon.com

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Get it from Amazon for $7.69.

14. E.l.f.'s Halo Glow Liquid Filter so you can get that gorgeous glow without dropping $$ on Charlotte Tilbury's Flawless Filter. You can mix it with foundation or moisturizer for a natural glow — or apply it directly as a highlighter. And you'll get some extra hydration thanks to hyaluronic acid and squalane in the formula.

www.amazon.com, www.amazon.com

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $14 (available in 12 shades).

15. Or L'Oreal's True Match Lumi Glotion that'll having you beaming like a beautiful sunset without spending three times as much on Drunk Elephant's D-Bronzi Drops. This adds a lightweight tint that creates a natural dewy look and you can also layer it with foundation or a moisturizer!

www.amazon.com, www.amazon.com

Promising reviews: "I used this with my Olay Regenerist Cream (it helps with my wrinkles). I mixed it, and it does a great deal of shine! You should buy it if you're looking for a Drunk Elephant D-Bronzi Drops substitute! Way better than Drunk Elephant." —raegan kuball

"I actually like this glowy lotion better than the Drunk Elephant one, and I have both. This goes on smoothly and is not greasy. It leaves you very glowy with a beautiful tan and works well with makeup on top if you so wish. Lasting power, too. Recommend." —ggvega

Get it from Amazon for $13.98+ (available in five shades and as a two-pack).

16. A bottle of Nyx setting spray if you’re tired of your makeup sliding off halfway through the day. One quick spritz, and this magic mist locks in your look for up to 16 hours with zero shine — just like the beloved Urban Decay setting spray, except this one will leave you with extra funds for a sweet treat. 

www.amazon.com

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise it looked as fresh as it did when I put it on. I’ve used MAC and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie

Get it from Amazon for $9.97 (available in four finishes and a jumbo size).

17. An extreme-hold Nyx eyebrow gel that'll ensure your brows stay sleek and sculpted from dawn 'til dusk! The wand applicator effortlessly tames your brows and provides a strong hold without any sticky residue. It's ideal for all brow types and perfect for creating anything from bold, defined arches to a natural, groomed look.

www.amazon.com

Here's what BuzzFeed Shopping editor Chelsea Stuarthas to say about it:"I wear very little makeup — especially on vacation — but there's something about doing my brows that makes me feel more put together. I recently went on a 12-day trip to the UK, Croatia, Montenegro, and Spain, and traveled carry-on only so I really had to pare down my toiletries — especially as the airports I traveled through made us condense all of our liquids into a single quart-size bag. This stuff is TINY but does the absolute most! I wouldn't say I have particularly thin or thick brows, but this really zhuzhed them up with next to no effort."

Promising review: "The Boy Brow from Glossier was my ride-or-die eyebrow product for years, but the tubes are so small, and they raised the price, so I could no longer justify it. This brow glue is the closest thing I’ve found to it, and it’s half the price! Will definitely repurchase." —Alex

Get it from Amazon for $9.97 (available in five shades, including clear). 

18. A bottle of sulfate-free biotin shampoo with over 36,000 5-star ratings? 🤩 Yes, please. And for under $15 — a total steal. The star ingredient, biotin, can help make your hair look fuller, while rosemary and coconut oils swoop in to nourish and moisturize your scalp.

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $13.95 (available in three scents, four sizes, and packs of two).

19. A trio of lip sleeping masks that essentially do the same thing as the Laneige one (providing deep hydration and nourishment) but for waaay less money *and* you get THREE of them! It’s primarily an overnight treatment, but it can also be used as a lip balm throughout the day — so you're getting some serious bang for the little buck you spent. 

www.amazon.com, www.amazon.com

For reference, the Laneige lip mask contains 20 grams of product, while each of these measures 5 grams, or 15 grams for the entire set. So even with product sizes taken into account, these are a much better deal! 

Promising review: "It’s been four months since ordering this and it’s now part of my nightly routine. I can’t go to bed before putting this on. I highly recommend this! And it’s worth it to get the three-pack. The flavors are not overly sweet and I think my favorite is the berry. I like it more than the Laneige night lip mask. For me, Laneige absorbs pretty quickly and in the morning I feel like my lips are dry again. With these, my still lips feel moisturized in the morning. It has a thicker consistency. I used to get dry/peeling lips pretty often as I’m outdoors/in the ocean a lot. However, since incorporating this in my routine, I haven’t had peeling lips in a long time. Loooove these!" —Angela

Get it from Amazon for $9.90 (available in six sets). 

20. An under-eye brightener for when you stayed up way too late watching true crime documentaries and need to trick everyone at brunch into thinking you're well-rested and thriving. It adapts effortlessly to your skin tone to conceal dark circles while delivering a natural, bright finish — just like the Becca Under-Eye Corrector, but this one leaves you some spending money for an extra mimosa. 😉

www.amazon.com

To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

21. Or Maybelline's Instant Age Rewind Concealer, which is used by even professional makeup artists because of how well it minimizes fine lines, dark spots, and redness. The lightweight formula blends beautifully (made even easier by the built-in sponge applicator), giving you fuller coverage without feeling heavy or cakey!

Kayla Suazo / BuzzFeed, www.amazon.com

Promising review: "Game-changer. I have tried so many concealers and they all end up caking up and settling in the lines under my eyes 😭😭😭. I recently decided I would try this because of all the makeup tutorials I watch and OMG!!!!! I use this under my eyes to cover up my dark circles. The coverage is fantastic, it goes on so smooth and I really like the applicator! This is such an amazing makeup product; it's hard to believe it's so inexpensive. This concealer delivers exactly what all the professional makeup artists claim it delivers." —RobinX

Check out our Maybelline's Instant Age Rewind Concealer review for more deets.

Get it from Amazon for $6.52 (available in eight shades).

22. E.l.f. Power Grip Primer that'll have your makeup sticking to your face like its life depends on it. It's infused with hyaluronic acid to keep your skin feeling hydrated and looking plump. Just apply it, wait a quick 30 seconds, and watch as your foundation goes on smoother and lasts way longer than it ever has before.

www.amazon.com, www.amazon.com

Promising reviews: "I wanted to try this for the longest time, and I finally got it, and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom

"I tried the Milk [Hydrogrip] primer and it worked magic for my super oily skin. I came across this for a fraction of the cost. The milk primer was $34, but this does the same job for way less. I am happy with my purchase." —Shenelle

Get it from Amazon for $10.    

23. A six-piece set of high-performance matte lipsticks you can trust to stay put through eating, drinking, and everything in between, delivering gorgeous color that lasts. As one reviewer put it: "This functions just like the high-priced lip colors you can find at high-end stores and makes it affordable for all!"

www.amazon.com, www.amazon.com

Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10, had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire

Get a six-piece set from Amazon for $8.99 (available in six sets). 

24. Wet n Wild's Megaglo Blushlighter with a soft blush and a radiant highlighter that can be worn alone or layered together for that "just got back from vacation" look. The formula is silky, blendable, and super pigmented (a little goes a long way), and it works beautifully across a range of skin tones. Plus, it's literally less than a latte!!

www.amazon.com, www.amazon.com

Promising review: "For the price, this is an amazing highlighter. I heard about it on TikTok and I decided to try it out. I love it! Definitely recommend for an alternative highlighter if you’re not trying to spend a lot of money." —Salina

Get it from Amazon for $5.47 (available in three shade combos). 

25. A box of "Zombie" face masks to help hydrate and tighten your skin while reducing the appearance of pores and fine lines. Just apply, let sit for 15 minutes, and rinse to see all the benefits! It's like Hanacure but at a fraction of the price, so you'll realistically be able to add and keep this in your routine. 

www.amazon.com

Promising review: "Smells great! This face mask does exactly what it says. My skin is nice and lifted, hydrated, noticeable reduction in fine lines, improved texture, reduced my pore size, and eliminated some newly developed rough patches forming around the hairline. Couldn't be more satisfied with this product! I have pretty good skin for 37, but this mask has really helped take my skin to the next level." —Samantha

Get a box of eight masks from Amazon for $19.54 (available in three pack styles). 

26. A rainbow eyeshadow palette offering 40 different matte, shimmer, and metallic shades so you can play around and unleash your inner makeup artist *without* having to buy a bunch of pricey palettes. Whether you’re feeling subtle or ready to experiment with bold, creative looks, this affordable palette is all you need — all for under $10. 😌 

www.amazon.com, www.amazon.com

Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams

Get it from Amazon for $8.99 (also available in a neutral palette).

27. E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm to literally melt away every trace of makeup (yes, even waterproof mascara!) without stripping your skin. It's packed with skin-loving ingredients like hyaluronic acid and ceramides to help leave your face feeling soft, hydrated, and so smooth — and reviewers with sensitive skin give it their seal of approval! 

www.amazon.com

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $10.97 (available in three sizes). 

Reviews have been edited for length and/or clarity.