1. A butter gloss that's (yep) glossy, creamy, and glides on like a dream. It offers a nice amount of color while giving your lips a juicy (not sticky!) finish.

NYX Cosmetics

Promising review: "Always a bomb choice. Beautiful color coverage, buttery soft, great colors to choose from. Mom likes it too so she steals mine." —MakTD

Price: $6 (available in 41 shades)

2. A brow glue, because it's a staple in my kit for making salon-worthy, fluffy brows without the "$$$$" price tag. You can use this alone or over a brow pencil to fill in any sparse areas.

NYX Cosmetics

Promising review: "Love love love this stuff! They weren’t lying when they named this brow gel because it keeps my eyebrows in place all day and they look so good." —Rachy23

Price: $10 (available in five shades)

3. A Fat Oil Lip Drip that DRENCHES your lips in high-shine hydration. Since this is a gloss-meets-oil hybrid, fat oil lip drop doesn't have a sticky feel — instead, it hydrates the lips deeply with cloudberry oil, raspberry oil, and squalane.

NYX Cosmetics

Promising review: "I was a little skeptical when I received these lip oils; however. I was pleasantly surprised when I applied them. They were hydrating and my lips felt nourished. The biggest surprise was that they did not leave my lips feeling sticky. I wouldn’t mind to do more reviews for your brand. Again, I was pleasantly surprised." —MC73

Price: $9 (available in 18 shades)

4. An Epic Ink waterproof liquid liner because it delivers inky, razor-sharp drama that actually lasts — rain, tears, and sweat be damned! You can use this for everything from simple wings to more intricate floating graphic designs.

NYX Cosmetics

Promising review: "This eyeliner is amazing. Very black, very precise, and best bang for your buck!" —Jane O

Price: $10 (available in 15 shades)

5. A Smushy Matte lip balm that lives at the center of a moisturizing balm and a matte lipstick. This creates a lived-in, effortless flush of color with a comfy (not drying!) blurred finish.

NYX Cosmetics

Promising review: "Best feeling lip balm. Stands up to the Florida heat. I'm mid 50's and find it perfect for mature ladies. Just enough color and more if you want it. Ordered a second shade immediately after trying the first one (Snuggle)" —Kcflorida

Price: $9 (available in 12 shades)

6. Or a Lip Lingerie matte lipstick if you prefer a fuller coverage with your matte lippies, but still don't want something that would dry out your lips.

NYX Cosmetics

Promising review: "Stayed on through eating drinking and kissing all day at my wedding. Felt great and confident!" —Anonymous

Price: $10 (available in 26 shades)

7. A slim lip pencil that has Hailey Bieber's stamp of approval. This creamy formula glides across the lip line to add definition to whichever lip combo you reach for these days.

NYX Cosmetics

Promising review: "this pencils are awesome. I ordered in several shades and I am obsessed all of them" —elle13

Price: $5 (available in 31 shades)

8. A Face Glue gripping primer packed with polyglutamic acid to hydrate the skin and maple syrup to create a sticky-grippy surface! This primer helps to hold onto makeup for up to 24 hours.

NYX Cosmetics

Promising review: "This is the first primer that I have found in a very long time that works for me. It goes on smooth it's not sticky it lasts a long time and it adheres to my skin without a heavy feeling. I love it!" —Anonymous

Price: $5+ (available in two sizes)

9. Plus, a Face Glue setting spray to lock your makeup in place even further! This spray is transfer- and fade-resistant for up to 24 hours, meaning you can trust that your makeup will look the same at the end of your work day as it did in the a.m.

NYX Cosmetics

Promising review: "I was worried this setting spray would be sticky or heavy, and it definitely isn’t! It helps my makeup stay in place all day especially in combination with The Face Glue primer." —ElaineB

Price: $6+ (available in two sizes)

10. A Lip I.V. hydrating lip gloss stain, because you ~can have~ high-shine and blurred lips from a single lippie. This applies like a pigmented gloss, and wears off to a gorgeous stain that'll last. Plus, it'll keep your lips nice and hydrated with ingredients like vitamin B12 and coconut water!

NYX Cosmetics

Promising review: "I absolutely love this gloss/stain!! Please never retire it! Hydra Honey is definitely a staple in my makeup routine! I prefer this gloss over high end ones!" —CrystalRod

Price: $12 (available in 16 shades)

11. A Buttermelt bronzer aka kind of like if sun-kissed glow came in a bottle! This powder formula feels like literal butter on the skin and blends in seamlessly without streaks or patches. It's also suuuuper buildable, which is great for faking a vacation-like glow.

NYX Cosmetics

Promising review: "This powder bronzer is one of the best out on the market - so creamy, so blending on the face, slight hint of highlight in the bronzer, and you don't have to use too much product. Will always buy this bronzer!" —Anonymous

Price: $10 (available in 10 shades)

12. Plus! A Buttermelt highlighter for a radiant, pearescent glow in a butter-soft powder formula. Pro tip: you can extend even use this as an eyeshadow if you're in a pinch!

NYX Cosmetics

Promising review: "Love the simmer and color. Very visible with the little that needed to be applied. Would definitely purchase again." —Meg W

Price: $12 (available in eight shades)

13. AAAND! A Buttermelt blush that has the same creamy, melt-into-your-skin flush feel, but in a blush version! This comes in various matte and shimmer shades that'll add a radiant flush to your complexion in just a few swipes.

NYX Cosmetics

Promising review: "I am a beauty school student, and thus I am always looking for good-quality and well priced makeup. I picked this blush up in an Ulta and I had no idea how much joy it would bring me. This is the best blush I have ever used! It goes on like a powder, but blends and glides like butter (hence the name). It has fantastic pigment and it smells great. I have since picked up 3 different shades and bought the rest of the buttermelt line. This is my favorite product on the market, and I will be using it on all my makeup clients in the future!" —Kairi

Price: $10 (available in 12 shades)

14. A micro brow pencil, because it creates ultra-fine, hair-like strokes easily! If you're a victim of '90s overplucking, this is your newfound secret for making them appear super fluffy.

NYX Cosmetics

Promising review: "This is by far the best Brow Pencil around. Better than the more expensive ones out there. I have been using this for years and every time I get enticed to try a new one, it's never as good, I always go back to this one." —MKM4

Price: $11 (available in 12 shades)

15. A Buttermelt Glaze Soft Glow skin tint you simply NEED if you want a product that can add a glow, blur uneven tones, *and* provide protection from the sun with SPF 30. This is a great option for anyone who prefers a CC cream-like coverage — it does a good job of evening out the skin tone without completely masking all the things about your skin that make it you. 🫶

NYX Cosmetics

Promising review: "This is the best product I purchased it. Matched, my skin tone perfectly love that it is easily applied. No white casting after shadow, we'll be purchasing more products. Keep up the good work. Thank you." —Twysta

Price: $16 (available in 10 shades)

16. A Duck Plump plumping lip gloss with a cool, plumping effect that you can see *and* feel. This gloss comes in a slew of colors to tie your makeup look together while creating the look of fuller, more voluminous lips in an instant.

NYX Cosmetics

Promising review: "Beautiful color, intense tingle, slightly heavy for a gloss. Complimented my liner of choice and had decent staying power. Great value for the money." —Windjen

Price: $13 (available in 21 shades)

17. An Epic Wear waterproof eyeliner which holds up through anything life may throw your way, from happy tears to unexpected sun showers! This ultra-pigmented matte formula comes in a bunch of colors to let your creativity run wild, and it's smudge-proof nature lets your artwork stay in place all day.

NYX Cosmetics

Promising review: "Have been using theses pencils for years. They are great. They don't smudge and stay on until I take it off." —SMPW

Price: $9 (available in 28 shades)

18. A jumbo eye pencil, because it's been a staple in many, many beauty routines since it launched over a decade ago. This eye pencil comes in all the colors you need to create a smokey eye, highlight your inner corners, or line your undereyes.

NYX Cosmetics

Promising review: "Love these jumbo pencils and just rediscovered them. They are easy to use and sharpen and create different looks." —Mjjgirl500

Price: $6 (available in 16 shades)

19. A Fat Oil Slick Click TikTokers fell in love with after seeing Sabrina Carpenter apply it backstage! This is perfect for a juciy, glossy pop of bold color, and it pairs pretty perfectly with any lip liner that's already in your arsenal.

NYX Cosmetics

Promising review: "Very lightweight and comfortable, beautiful colors, the product doesn't settle into lip lines, I really love these!! They're perfect for work, the perfect "something" but not so bold I have to worry about touching up all the time and wears off gently when eating or drinking" —venner99

Price: $11 (available in 20 shades)

20. A Plump Right Back primer + serum if your skin goals can be described with one word: glassy. This hydrating and lightweight serum primer helps to plump the skin for a juicy glow while its slightly tacky feel grips onto makeup all day.

NYX Cosmetics

Promising review: "I have mostly oily combination skin and find most primers to be too greasy for my skin type so ll my makeup ends up sliding off long before the end of the day. I pretty much gave up on using primers under my makeup at all - it just felt like a waste of money. That is until I found Plump Right Back. I’m in my 40s so I need exxxxtra hydration to make my skin look “youthful”. This serum primer gives me the needed moisture and keeps my makeup in place for hours. It’s a win-win for me!" —Vixen

Price: $17

21. A Marshmallow smoothing primer that extends makeup wear for up to 16 hours!! This primer has a whipped, marshmallow-like texture, and leaves the skin soft and blurred, ready for any foundation that lies ahead in your routine.

NYX Cosmetics

Promising review: "I instantly noticed an evening of skin tone and I have rosacea. It doesn’t break out my sensitive skin and makeup looks smooth over it." —Tmoe

Price: $17

22. And a matte setting spray, because you want your makeup to look matte, yes, but that's also the territory where things can accidentally look cakey. This mist basically melts your makeup together to decrease the look of a powdery finish while still keeping your skin matte and shine free for up to 16 hours.

NYX Cosmetics

Promising review: "This matte setting spray is a game changer for my makeup routine! It keeps my makeup in place all day long without any shine, which is exactly what I need. The lightweight formula feels refreshing and doesn’t leave any sticky residue. I love how it helps control oil and gives my skin a smooth, matte finish. I highly recommend this setting spray to anyone looking to keep their makeup flawless throughout the day!" —LRANSOME

Price: $10

23. An Ultimate shadow palette aka a one-and-done palette for all your looks, from your everyday work eye to your night out beats. This has a range of 16 matte and shimmer shadows, all of which you can play around with when making a warm, smoky eye.

NYX Cosmetics

Promising review: "Great palette esp for the low price. I saw Lisa Eldridge do a tutorial with this so figured I’d give it a try. I got the warm neutrals palette. I was surprised that this was nice quality. I usually buy more expensive brands and I am very happy with this purchase. The colors have little fallout. Nice pigmentation and blend well." —Trish C

Price: $20 (available in four color palettes)

24. An Ultimate Glow Shots liquid eyeshadow, because you deserve to add some shimmer into your life — that includes your eye makeup routine! This liquid shadow locks into place so that you can rock a reflective eye look all night long.

NYX Cosmetics

Promising review: "This liquid eyeshadow in my opinion is perfect. It’s easy to use spreads good and is beautiful. Doesn’t flake at all. The texture is smooth and light. The glow is beautiful too. I use the grapefruit it’s sooo pretty. You can do so much with it or just use it solo." —Anonymous

Price: $11 (available in 20 shades)

25. A Pro Fix Stick correcting concealer available in 24 shades, six of which are color correctors! This long-lasting formula is great for covering up hyperpigmentation across a wide range of skin tones, and its color-correcting options are perfect for helping reduce the appearance of redness or dark circles.

NYX Cosmetics

Promising review: "Never had a pink concealer before, i'm wildly surprised. it brightens my undereyes so well! formula is amazing too - it blends great. Totally recommend." —Mariami_J

Price: $9 (available in 24 shades)

26. A Bare With Me Blur Tint Foundation, because matte textures are back, but in a 2025 sort of way that still allows radiance to peer through. This foundation has a buildable coverage that blurs the skin and reduces shine while hydrating the skin simultaneously.

NYX Cosmetics

Promising review: "I loved this foundation. Very lightweight and natural look. It wasn’t heavy at all. I highly recommend for anyone who likes a more natural look and feel." —niecey11

Price: $14 (available in 24 shades)

27. And a Wonder Stick contour and highlight stick that's basically your new traveling buddy. This dual-ended stick has both a contour side and a highlighting side so that you can sculpt and bring light to your features with just one product.

NYX Cosmetics

Promising review: "This contour and highlighter stick is perfect. I love that they are both together and you have a choice of color options. This contour goes on so smoothly and blends effortlessly. It doesn’t just stick in one spot. The highlighter is a perfect accent to your cheekbones, brow bone, etc. I use a line of contour below a line of creamy blush, with a line of highlighter above that. Then I lightly tap with my fingers to blend. So easy!" —Anonymous

Price: $14 (available in eight shades)

Reviews have been edited for length and/or clarity.