28 Beauty Products To Invest In Because They’re #WorthIt
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Don’t believe me? Check out why the reviewers say several of these are “worth every penny.”
Posted 7 hours ago
by Mariel Guzman BuzzFeed BuzzFeed Staff
I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.
Amazon, www.amazon.com
Promising reviews: "New favorite product. I love Phlur and use the body mist and perfume, but this…. THIS IS THE ONE! Absolutely worth it after a fresh shave. Not greasy, moisturizing, and the scent is so long-lasting. I received many compliments on it and didn’t feel it was heavy. Literally perfect!" —Kelsey
"The smell is incredible and long-lasting! This body oil goes on easily, smells amazing, and leaves your skin very soft. The shine on the skin looks great during the day and at the beach." —Female customer
Get it from Amazon for $45.
www.amazon.com, www.amazon.com
Promising review: "Game-changer in my quest for the perfect pout. This gloss is like a disco ball for your lips. The color is so vibrant, you could guide ships through fog with your smile. I chose the shade that promised a "subtle shine," but let’s be real — it’s anything but subtle, and I’m here for it. My lips have never felt so pampered, and it hydrates so well. It’s like a spa day for your lips every time you apply it. It’s smooth and non-sticky, which is a miracle. I’ve tried glosses before that were so sticky, I felt like a human flytrap. But Laneige has nailed it — my hair doesn’t get stuck to my lips every time the wind blows. Even better, this gloss lasts longer than a Marvel movie marathon. I’ve eaten, drank, and chatted for hours. To my surprise, my lips still looked like I just applied it. It’s basically a superhero lip gloss in my makeup bag. The scent is delightful — like a tropical vacation in a tube. Every time I put it on, I’m transported to a beach, sipping a fruity cocktail, even if I’m just sitting in my living room. Laneige Lip Gloss is my holy grail. It’s hydrating, non-sticky, long-lasting, deliciously scented, and totally worth the splurge. If you want your lips to look and feel like a million bucks, this gloss is your ticket to lip nirvana. Just be prepared for all the compliments and the occasional blinding sparkle!" —Megan
Get it from Amazon for $15 (available in eight flavors).
Caffeine can brighten skin and temporarily minimize the appearance of cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "Absolute Holy Grail! I am absolutely blown away! From the very first application, I noticed a massive difference. The hydration is unmatched, leaving my skin incredibly soft, smooth, and visibly firmer. What really sets this apart, though, is the scent — it is an absolute dream that lasts all day long and gets me endless compliments. It absorbs super quickly without leaving any greasy residue, which is a huge plus. It has truly worked wonders for my skin’s texture and radiance. It is worth every single penny, and I will definitely be restocking! Highly recommend!" —Wendis
"I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening. It goes on smoothly and has a creamy, non-sticky feel. The smell is dreamy. Make sure you apply in a circular motion for optimal coverage." —Amazon Customer
Get it from Amazon for $24 (available in three sizes).
Sephora, www.instagram.com
Take a look at it on TikTok.
HuffPost Shopping writer Haley Zovickian is a fan of this concealer: "I have used this concealer for YEARS and truly do not have enough good things to say about it. I have dark under-eye circles and hormonal, often cystic acne that I like to conceal with makeup, but at the same time, I don't like the feeling of heavy products on my face, which is often what's recommended for skin like mine. This concealer covers up my blemishes no matter how angry they may be and brightens my skin while still feeling lightweight and like my skin can breathe. Plus, it lasts all day! I can't recommend this product enough and I'll be using it for as many years as Nars makes it!"
Promising review: "This is my holy grail. This is the only concealer I have ever used for two years! It blends seamlessly into the skin and works if you have no blemishes or if you do have acne. I can’t recommend it enough." —sesh2death
Get it from Sephora for $17+ (available in two sizes and 30 shades).
Promising review: "I've been using aluminum-free deodorant for a few years. The problem was that at the end of the day, it wouldn't help with body odor. So I tried this brand even though it was more expensive, and it is worth every penny. I no longer smell at the end of the day. This is my deodorant from now on. The smell is good, and texture is just like any other." —Rochelle Z.
Get it from Amazon for $20 (available in five scents and various pack sizes).
Amazon, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from everyday friction and irritation from elements like wind burns. Will be repurchasing." —Tricia D.
Get it from Amazon for $31.44.
www.amazon.com, www.amazon.com
This formula is nongreasy, fragrance free, noncomedogenic, oil free, and paraben free.
Read more about sensitive skin and physical sunscreen at the American Academy of Dermatology.
Promising reviews: "The price is steep. But it’s SO worth it. I’m on Accutane, have very sensitive skin, have HS and a heavy history of cystic acne, and have dry skin (even more so now that I’m taking Accutane) — all of this to say that this product is great on my problematic skin!! The tint is perfect. I feel like it’s more of a color corrector if anything; it doesn’t wash you out or actually look like you added pigment to your face (and I’m pale), it just blends and balances." —Abby
"It feels like you have nothing on! It's the first sunscreen I've worn where I didn't feel like I had to wash my hands after applying. Awesome product, very lightly tinted, looks slightly whitish when first applied but that blends into medium tone or tanned skin if you let it sit for a few minutes. I love it so much! It leaves a very clean feeling on your face and does not make me break out and I have sensitive skin. I'm 62 years old, live in Florida, and have been using it for two months. I will purchase this product again." —M. Moody
Get it from Amazon for $48 in either a fair-to-medium tint or a light rosy tint.
Promising reviews: "I’ve repurchased this many times — it’s hands down my favorite hair product, and I don’t think I’d style my hair without it at this point. I have naturally curly hair that I regularly blow dry and straighten, and this makes a noticeable difference every time I use it. It really helps reduce frizz, even in humidity, and my hair comes out much smoother and glossier than when I skip it. What I love most is that it actually seems to help my hair straighten more easily while blow-drying. I don’t have to go over sections as much with heat tools, and the end result looks sleeker and stays that way longer throughout the day. It’s also lightweight and doesn’t leave buildup or make my hair feel greasy, which is important for me since I try to stretch my washes during the week. Overall: if you deal with frizz or regularly heat-style your hair, this is 100% worth it. It’s the one product I consistently go back to and always keep on hand."—Chais
"I’ve never before reviewed a product online but Dream Coat is too impressive to ignore! I have very thick, coarse, difficult-to-tame hair and have never found a product like this in all my 61 years of life! It has left my hair manageable, soft, and silky. It’s oblivious to my Southern humidity as well! I’m able to style my hair with a straightener with ease now. Prior to Dream Coat my thick hair didn’t respond to the straightener very well. It’s a bonus that the spray is fragrance free, non-sticky, and acts as a heat protectant! Best product on the market!" —Cathy D. Tutten
Get it from Amazon for $28 (also available for curly hair).
www.amazon.com, www.amazon.com
Promising reviews: "I’ve been using this for a few weeks now, and I’ve definitely noticed an improvement in my skin texture and pores, especially around my nose and T-zone. I apply it regularly twice a day. The pads feel refreshing and gently exfoliate without being too harsh on my skin. My face feels smoother and less oily after using them consistently. I also like that they are easy to use and fit well into my skincare routine. I would recommend starting slowly if you have sensitive skin because the acids can feel strong at first. Overall, I think they are worth trying if you struggle with clogged pores or uneven texture." —Kejdi
"This is the one skincare product I will continue to reorder, it’s that good. It evens my skin texture, gives me a good base to do my skin care on and gives a nice glow. I have sensitive skin and this doesn’t bother it. It’s incredible and definitely worth buying!" —Rianna
Get a pack of 70 from Amazon for $18.90 (available in four other styles).
www.amazon.com, www.amazon.com
Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.
Promising review: "I’ve been using the Eight Saints Cloud Whip Vitamin C Face Moisturizer for a while now, and it’s quickly become one of my favorite parts of my skincare routine. The whipped texture feels light and airy, and it absorbs almost instantly without leaving any greasy residue. My skin feels soft and hydrated throughout the day, and I’ve noticed a brighter, more even tone after consistent use. The stable form of Vitamin C really does its job — my sun spots and uneven patches have started to fade, and my complexion looks healthier overall. I also appreciate that it’s gentle; even with my somewhat sensitive skin, I haven’t experienced irritation. The fact that it’s cruelty-free and reef-safe makes me feel even better about using it. While the price is on the higher side, I think the results and the formulation make it worth the investment. For me, it’s a reliable daily moisturizer that delivers both hydration and visible improvement in skin tone." —Doug D
Get it from Amazon for $33.
Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also, noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller
"This mascara absolutely lives up to the hype. It gives my lashes amazing length and definition without clumping, and I love how lightweight it feels compared to traditional mascaras. The tubing formula stays put all day — no smudging, flaking, or raccoon eyes even after long days — but it removes so easily with warm water at night. It genuinely gives a “lash extensions” effect while still looking natural and separated. One of the best mascaras I’ve tried and definitely worth the price!" —Courtney
Get it from Amazon for $28 ( available in brown and black).
www.amazon.com, www.amazon.com
Promising review: "II am huge into winged eyeliner and have been wearing it close to daily for about 20 years. So much so, people are always asking me to do their eyeliner for special events, etc. Well, last week I was so frustrated doing my friend's eyeliner for a party. I could not get the wings to match, and sometimes I can’t get my own to match. Today, I am super pleased to say this is the best 10 dollars spent in quite some time. Totally worth every penny, given you get two bottles of eyeliner, one for the left eye and one for the right. Eyeliner is dark and thick and spreads evenly on the first swipe. I haven’t washed it off yet, so fingers crossed I don’t look like a raccoon for a day because it won’t come off... but a small price to pay for the quality of everything else. And my wings.... are perfect!!! Cut my eyeliner time down to two minutes versus five or so..." —Danielle L.
Get it from Amazon for $14.97 (available in two sizes).
Promising reviews: "Perfect remedy for an ultra dry-rough complexion. My face went from sandpaper-rough to baby-bottom-soft after just one application! And mine is a 70-year-old face!!!!!" —gmb
"I've done several chemical peels in the past, both at home and through my dermatologist. This, by far, is the best one I've had. Peeling is very light, but the results, even after one peel, make this one of my favorite skincare products by far. I have suffered from PCOS, hence my struggle with acne and managing the skin damage left behind from constant breakouts. I'm already on peel #2, and the results are astounding. Very minimal stinging. If you are starting out with chemical peels, less is more. I learned the hard way, but this is the perfect strength to fight existing breakouts and clear up my complexion and smooth out fine lines. I would say my first peel lasted about 2-3 days. Nothing extreme or too harsh. Deeper peels have a longer downtime. I was able to go without makeup even after my first peel, and that feeling alone is worth every cent I paid for this product. I've used so many prescriptions and cleaners. If you have acne or fine lines, this product will not fail to impress you." —Peachcrack
Get it from Amazon for $29.95 (available in four strengths).
www.amazon.com, www.amazon.com, www.amazon.com
Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie
Get it from Amazon for $18.80 (available in three styles).
Ulta
Live Tinted is a South Asian woman–owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I'll admit, I was totally skeptical of these Huesticks. I am 34 years old, of Sri Lankan descent (medium to deep tan skin) and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a makeup sponge, and then using my same amount of CC cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the CC cream and he couldn't see it! It really was color correcting!" —Reviewer
Get it from Ulta for $28 (available in five shades) or Amazon for $26+ (available in four shades).
Sephora
One/Sizeis a queer, Filipino-owned business founded by makeup expert Patrick Starrr to ensure that makeup is really one size fits all, as it should be.
My review: "I have been using One/Size products for a little while now and they truly never disappoint. This powder transforms my makeup instantly. It helps smooth out the texture, takes away any shininess, and sets my face for all-day wear. I have had other powders make creasing worse or clump up once sweat enters the picture, but this powder does not budge. It also doesn't feel like extra weight added to my face. It is lightweight, and you only need a little bit to see that smooth filter."
Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni
Get it from Sephora for $19+ (available in two sizes and seven finishes).
www.instagram.com, www.instagram.com
My review: I LOOOOOVVE THIS SETTING SPRAY!! I am a ride-or-die fan of OneSize because it actually works. Especially as a concert/festival goer, I need my makeup to look like how I arrived, even after hours of sweating, intense dancing, and sometimes tears. It also isn't like other setting sprays that leave your face soaking wet, where your makeup ends up just melting off. This sprays "dry," so it doesn't feel like you are adding another layer of product. I also love it for days I use only liquid products, as it absorbs extra oil, so I don't look like a glazed donut. It's almost like a spray-on translucent powder!
Promising review: "I have extremely oily skin to the point that if I wear makeup, by the end of the day, I’m able to easily swipe my fingers across my face and my makeup comes right off. I naturally sweat profusely regardless of the weather, but summertime is worse. This setting spray is the only one that actually locks my makeup in place. This is a holy grail item that I will never go without now. Spend the money because it is worth every penny. Oily girls, buy this. Sweaty girls, this is the product you want." —LaurenNicola
Get it from Sephora for $34 (also available in a mini size).
Amazon
Promising review: "My favorite eye shadow stick! I tried other brands, but this one really lasts for the whole day and is super easy to apply." —Tania
Get it from Amazon for $34 (available in 27 shades).
www.amazon.com, Amazon
Shark's air-styling tool comes with four attachments: an oval brush (for a voluminous blowout), a paddle brush (to straighten), a styling concentrator (to dry and style), and an auto-wrap curler (to curl, of course!).
Promising review: "This hair dryer/styler is so powerful, it saves me so much time getting ready daily. I have extremely thick, curly hair, and it dries my hair in 15 minutes or less, as opposed to my old blow-dryer that took at least 30/40. It’s small enough to travel with all the attachments. I love that it has different heat settings so I can use it on my daughter as well, with less heat! It is so user-friendly compared to the Dyson Air Wrap/Dryer." —Madisen
Get it from Amazon for $229.99+ (available in sets with hair attachments for curly and coily hair, all hair types, and a special edition copper color).
www.amazon.com, www.amazon.com
My review: "This is my go-to, every day foundation. I was a drugstore makeup girly for years until my skin started breaking out, so I had to turn to pricier formulas. No joke, this has changed the game for me. I don't cringe at needing to spend a little extra because it has truly done wonders, while still allowing me to do full glam looks. I use it almost every day, it's super comfortable on the skin and doesn't leave me feeling heavy or cakey. I use a brush to apply it, and it doesn't go on streaky or uneven. If you have acne-prone or sensitive skin, I think this is so worth the try."
Promising review: "This makeup is worth every penny. From my experience, having used it for years, it covers a multitude of imperfections. Not much is needed, and the little container lasts a good length of time. Also, the range of tints makes it easy to find one that matches your skin tone." —Jill Heinold
Get it from Amazon for $39 (available in 50 shades).
www.amazon.com, www.amazon.com
It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.
Promising review: "I have really thick, dark, straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 Gisou hair oil, and I can gladly say that this product does work waaaaaay better than those expensive oils. I trust Korean skincare and I know the quality is better, so obviously hair care has to be better too right? This makes my hair soooo soft and it takes away all of the frizz from my hair. It smells really good and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair, but also on dry hair. It is just an amazing hair oil and I will never use anything else but this." —Brianna
Get it from Amazon for $18.77+ (available in two sizes, as a mist, and five other formulas).
Amazon, www.amazon.com
Wonderskin is a small business that specializes in makeup and skincare products.
Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful, bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport
Get it from Amazon for$22 (available in 32 shades).
www.amazon.com, www.amazon.com
Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt.
Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle
Get it from Amazon for $17.
Amazon
Watch this TikTok of someone using it on their lips AND cheeks!
Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H.
Get it from Amazon for $25 (also available in pink honey!).
www.amazon.com, www.amazon.com
This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.
Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.
Get it from Amazon for $44.99.
It's great for many skin types, including sensitive, oily, dry, and combination!
It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.
Promising reviews: "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian [people], and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O.
Get it from Amazon for $19.99+ (available in two sizes).
www.amazon.com, www.amazon.com
Check it out in action on TikTok here!
Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer
"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.
Get it from Amazon for $17.95 (available in two sizes and 14 colors).
Read more about tea tree oil and acne at Mayo Clinic.
Promising review: "Great product, my skin loves it! I ride several horses daily and struggle with bum acne in the summer months. This product is a game-changer for me! It worked quickly, and I will be a lifelong customer now!! I'm feeling confident in my swimwear as my bum acne is almost completely gone. Thank you for creating this great product!!!" —Chantel
Get it from Amazon for $24.99.
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Plus, primers & setting sprays, and finds from Amazon, Soko Glam, and Tarte.
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews have been edited for length and/or clarity.
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