28 Beauty Products Under $25 Reviewers Say They’ll Use Forever — And, TBH, I See Why
www.amazon.com, www.amazon.com
SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.
Promising review: "I seriously am a believer in this whole line! I have turned family members, coworkers, and friends into using this product!!! I would always get cystic acne on my face. Since using the serum and essence, I hardly have breakouts, I have clearer skin, and less scarring! I LOVE this stuff and will buy this forever. :) Oh, and the smell is amazing!!!" —Tiffany
Promising review: "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! For the past few years, I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated, and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated, and glowing! I’m sold! If I could give it 10 stars, I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner
Get it from Amazon for $19.98 (available in two versions).
www.amazon.com, www.amazon.com
Check out why BuzzFeed Shopping writer Gabriela Manjarrez*loves* this: "Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2c hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful!"
Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments on how silky smooth my hair looks. I put it on while my hair is wet, then again when I style, if my hair gets frizzy from my flat-iron, and to tame flyaways. It's my favorite hair product I own." —Amy Wilt
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and five other formulas).
www.amazon.com, www.amazon.com, www.amazon.com
Check out this TikTok of Mikayla Nogueira's review of this foundation.
Promising review: "I love Love LOVE this foundation! I’m throwing out every other foundation I own! I have pink undertones from redness, and I’ve always struggled to find a foundation that matched me well that didn’t leave a yellow-looking finish. This was it!!!! I was really skeptical at first, but figured, hey, why not try it! It gives such a natural look. It’s not cakey and doesn’t separate on my skin like other foundations I’ve used. I tried it with and without primer, and it looked awesome either way! I used it with their setting spray and color me impressed! This is now my forever foundation!" —Sharon
Promising review: "Flight attendant here. Travel-friendly. I'm a fair neutral skin tone, and it's not too pink, not too warm. It's the perfect neutral color. Looks like skin! I just ordered the pink version that's supposed to be more matte just to try a different consistency because this does so well on my skin. If you are using a drugstore foundation, trash it and order this. Those warm tones after time that happen with affordable foundations DOES NOT HAPPEN with this formula. Will continue to order forever. Goes on in a thin layer. 10/10!" —Sav
Get it from Amazon for $21 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).
www.amazon.com, www.amazon.com
Promising reviews: "This is the BEST eye/whole face everything I’ve ever tried!!! It may take a day or two to see results, but when you do it is so worth it!! I started with my eyes.. ZERO irritation, morning and night. Then I thought well.. how about here.. my cheeks, jawline, everywhere on my face. It shows me that it wasn’t just my under-eye puffiness, dark circles... it was my whole face!! This is the best I have ever tried! For me, this is a staple FOREVER!!! No regrets.. easy on the wallet and you'll be so happy with how good ya look!" —Stacey W.
Get it from Amazon for $5.98.
To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.
Promising review: "Would give you 20 stars if I could. I am a 56-year-old and I don’t like to wear a lot of makeup. I ordered this and use it under my eyes and just a dab on my eyelids, followed by nothing else but mascara and a little pink blush. I look blushing and vibrant and not overdone, and you can’t even tell that you’re wearing it, it’s so lightweight. I am a forever customer. Thank you for helping me to feel good about myself." —Debbie
Get it from Amazon for $6 (available in four shades).
It's also vegan, cruelty-free, made from recycled materials, and *doesn't* leave any gross fake tan smells!
Promising review: “You HAVE to buy this! I love to have some color. I have been awful my whole life about not wearing sunblock. I have tried and spent a small fortune on self-tanners. This one will forever be my go-to. I can't tell you how many compliments I get on how nice my tan looks. I was even asked if I had just gotten back from vacationing in Hawaii! What makes this self-tanner so perfect is the color you get from it. It has violet undertones, so you DO NOT look orange. Every time someone compliments me I tell them it's a self-tanner and they can't believe it! I use a mitt to apply, and I don't have any issues with streaking. What makes this product even better is the price! Don't waste your money on getting a spray tan. This is SO MUCH better and cheaper!" —lisa clark
Get it from Amazon for $9.97+ (available in five tanning levels and 14 styles).
Just presoak feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
Promising review: "Holy moly — BABY SOFT FEET. I wish I had taken before and after pics! I followed the instructions and everything worked better than I expected. I sat on the side of the tub and soaked my feet (while reading and sipping wine) I used a pumice stone on my feet while they were soft, then I put on a pair of gloves and generously applied the gel, timed it for three minutes then used the pumice stone after I rinsed and washed. I had baby soft heels — better than getting a pedi. I will forever use this product. My only regret is not having found it sooner. Btw, I’m a 65 y/o granny, and it was super easy." —Caribare
Get it from Amazon for$9.99 (available in three scents and as a two-pack).
Check it out on TikTok!
With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days (with remarkably softer feet in two weeks!).
Promising review: "This mask works like magic. I started to get dry, hard callus feet. I read the reviews online and decided to give it a try. About five days later, I used the foot mask, and my feet started peeling for about two days. After two days, my feet were as soft as a newborn baby's feet. I no longer had any calluses. It is so worth it. I’m a forever customer." —robyn hudson
Get two pairs from Amazon for $19.99+ (available in four scents).
www.amazon.com, www.amazon.com
Listen to one user's glowing review on TikTok.
Promising review: "Smells like heaven in a bottle! The scent is warm, sweet and comforting without being overpowering. It literally smells like your sweetest dreams in a bottle. It leaves my skin soft and moisturized, which is very effective. Plus, the texture is lightweight and sinks in quickly, with no greasy feeling whatsoever. This is a must-have for anyone who loves vanilla or just wants to feel luxurious. This is my third bottle and I will keep repurchasing again and again!" —Aria
Promising review: "Listen. This lotion? Straight-up heaven in a bottle. The vanilla cashmere scent is like if a warm sugar cookie and a cashmere throw blanket had a baby, and that baby was a radiant, glowing goddess. It’s soft, sweet, a little sultry and it lingers in the best way. I layer it with my vanilla oil and a santal spray, and let me tell you, people stop me to ask what I'm wearing. Texture-wise? Not greasy at all. It melts into the skin like a dream and leaves you feeling silky smooth, not slippery. And the moisture? It holds. I can go about my day (or night) without needing to reapply until my next shower. No irritation, no weird residue, just straight-up magic. This is officially my forever lotion. Stocking up like it’s going out of stock — I seriously hope it never does." —Tori Lee
Get it from Amazon for $8.98.
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Promising review: "I will forever buy this primer as long as it's available! I've used many primers from low-end drugstore to high-end. And this is AMAZING! I have very large pores, and this has an instant blurring effect! You may need to play around with how you apply your foundation with this. Figure out if you should use a makeup brush or a sponge, and if that sponge needs to be damp or dry. Whatever works best with your face and this primer. Excellent price. Highly recommend!!" —Cassandra Drake
Get it from Amazon for $13.99 (also available in a color-correcting shade).
Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.
Promising reviews: "I have very oily skin and extremely oily eyelids. I never gave it much thought, just assumed it was something I had to live with. I'm not a big makeup person (oily skin, yo), but I picked up some pretty Urban Decay palettes and wanted to give them a fighting chance. I came across this product and, with all the positive reviews, decided to give it a try. Where has this been all my life? It's lightweight, evens out the skintone on my lids, and keeps my eye makeup looking great all day. Now I even wear the primer by itself with no makeup because of the oil control. I'll be buying this stuff forever." —amarch99
Get it from Amazon for $13.65.
Seriously, people are *obsessed* with how this stuff smells. Its warm, gourmand fragrance has notes of salted caramel, pistachio, and vanilla — yum!
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "Hands down the best lotion I've ever used. It perked my skin up a bit (especially on the sides of my butt) and it also leaves a beautiful sheen on your skin. The smell is a bonus. I will forever continue to use this!" —Lex
Promising review: "Love the texture it moisturizes your skin the scent is amazing. My family loves it and they're always asking what I’m wearing. Husband can’t keep his hands off me. I am a forever customer, I love love this product. I also have brought the spray version and it did not disappoint." —Niecy
Get it from Amazon for $24+ (available in two sizes; refills also available).
It's fragrance-free, and you can apply it morning and night!
Promising review: "This will forever be a repeat buy for me! I'm so excited about the results I'm seeing! I'm not only using this on my neck and chest, but also on my face, and the lines around my chin are not as noticeable as before I started using this product. I keep it bedside and even after my nightly skincare routine. I apply right before bed, and I'm not kidding, by morning my skin is looking great!! I highly recommend. Now, if you will excuse me, I need to place another order for this — I'm almost out lol! Definitely give it a try. 😊" —Elizabeth Barbarick
Get it from Amazon for $11.19 (also available in a two-pack).
www.amazon.com, www.amazon.com
Promising review: "I can’t explain how clear and beautiful my skin is now. I love this soap so much, and I will be a customer forever! I love that it also doesn’t irritate your eyes when washing your face." —jessica calhoun
Promising review: "10-star soap. Love, love, love this soap. I have KP, which is a skin condition that makes the back of your arms look rash-y and red. I've tried everything. Glycolic, salicylic, retinol, and more. Nothing has ever worked until this. It leaves your skin feeling so soft and has taken away a lot of the discoloration. So happy I found this." —Sanctuarytampa
Get a two-pack from Amazon for $14.99.
Promising review: "There is literally too much good about this product to list it all! DON'T WAIT, JUST BUY IT! You will not regret it. This product has transformed my skin in just one week! I can’t wait to see the long-term effects. My skin has never felt so nourished! I have oily combo skin, and I am sensitive to a lot of products, and this product didn’t cause any type of breakout and did NOT increase my oil production! I actually started using this the day before I started my period, and I had a pimple, and I really feel like this made it go away. I didn’t get any other spots during my period, and I usually get a few. I will use this forever!" —Amazon Customer
Get it from Amazon for $16.98.
Promising review: "I have seen a fast difference in my nails using this product. I have used some products in the past that worked, but none as quickly as this one!! Will forever purchase and recommend this one to others." —Alain Gutierrez
Promising review: "I tried EVERYTHING! I tried tree tea oil for years and various different products. Nothing worked. The reviews were so great on this that I decided to try to cure it one more time. But when you have had a condition for 35 years, you aren’t too hopeful! I followed the suggestions of some of the reviewers and cut my toenails (I only had it on my big toes) everywhere that the fungus was present. Even below the quick. I started applying this gel, which is super easy to use. I swear to you that I noticed a difference after one application." —WIAPilot
Get it from Amazon for $16.97.
www.amazon.com, www.amazon.com
Promising review: "This is my FAVORITE MASCARA. I get asked often if I have eyelash extensions, and when I tell them I don't, they always ask what mascara I use. The amazing thing is how affordable this is, and it performs better than $20 mascaras I've bought from big-name brands. I will buy this brand forever. It's on my monthly auto-ship order. It also never flakes off or leaves shadows under my eyes, and it washes off easily at the end of the day without pulling out my lashes. Love!" —Tamie Cosman
For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review!
Get it from Amazon for $4.99 (available in black or brown and a three-pack).
www.amazon.com, www.amazon.com
BTW, people also love this for helping heal piercings.
Promising review: "This product is amazing! I originally bought this spray for my daughter's ear piercings. After reading the reviews, I tried it on my face. I have persistent adult acne, and this spray significantly reduced the amount of acne on my skin in less than 24 hours! I sprayed my face and problem areas a few times throughout the day, and this product worked wonders! I cannot wait to see what it does over long-term usage. I have since applied it to dry cracked skin on my feet, mosquito bites, and Poison Ivy rash — it treats everything. I would like to buy a bathtub of this product. It is amazing, and I will forever be a repeat customer! This is the first product that has EVER worked for my acne issues.Thank you, Briotech!!! I have since bought the disinfectant cleaner, and I can’t wait for it to come in the mail! I am beyond satisfied!!" —Koren
Get an 8-ounce bottle from Amazon for $16.99 (available in four sizes and in packs of two and four).
Promising review: "Okay, this is an honest review. I was SUPER skeptical because I've always been a spray dry shampoo girly, and I thought I was going to die on that hill. We've all been there... in a pinch and out of our dry shampoo and resorted to random powders and suffered the consequences and had to end up washing out hair while already running late. I have super fine hair, and it gets oily in the blink of an eye — even six hours post-shower. I tried this product skeptically, but I am impressed! Literally three dabs and my hair is happy, shiny, and volumized as if I just used a blow dryer! No drowning myself in a Batiste cloud! I'm adding this to my routine forever." —Chloe Plummer
Get it from Amazon for $18 (available in seven shades).
Promising review: "So let me say this...I'm not sure why this was my first time purchasing from this company and trying their products, but it's definitely not going to be my last. This combo right here is heaven in a bottle. I'm from the Caribbean, and trust me when I say these products do well with our climate here. The glycolic acid is invigorating, especially since our days are always hot. The lotion is lightweight, but you still feel its effectiveness because your skin is so smooth and soft afterwards. Not to mention adding a few pumps of the booster to it — it went to another level of moisture on my skin. I'll be a customer forever! Try these products y'all...they're magnificent. 👌🏾😌" —Alicia
Get it from Amazon for $19.99 (available in eight styles).
www.amazon.com, www.amazon.com
Promising review: "I wear this every day now! I put it on after my moisturizer every single day. It looks great under makeup and adds a little bit of coverage on days I wear no makeup! It evens out my skin tone and makes my skin look healthy! I am obsessed!!! I also own the CT Flawless Filter and tons of other high-end products like this one, but this one beats them all. This is my go-to and I will forever wear it!" —Caitlin Milne
Get it from Amazon for $13.98 (available in six shades).
www.amazon.com, www.amazon.com
Promising review: "This is the absolutely best lip stain color I have ever used. It goes on amazingly and it does not leak out of the lines. It's absolutely beautiful. I have ordered three of them and am getting ready to order two more. This is my new go-to lip color forever. It's worth every penny. The two colors I received today are beautiful and darling. I'm still waiting on the other one I ordered — you really can't go wrong. I can't imagine anyone not falling in love with this stuff, it's pretty cool." —Lilly Layne
Get it from Amazon for $22+ (available in 28 shades).
Amazon
Promising review: "This is hands down one of the best body washes I’ve ever used. The scent is light and refreshing—not overpowering—and it lathers up beautifully. A little bit goes a long way, and it spreads easily over the skin. What really sets it apart is how hydrating it is. My skin feels soft, moisturized, and nourished right after I shower—and it still feels that way the next day. I’ve never had a body wash make my skin feel this smooth. I’ll always keep a bottle of this in my shower—forever a staple!" —Nikki Szewczyk
Get it from Amazon for $11.98 (available in five formulas).
Promising review: "Wow wow wow! Let me tell you, about a year and a half ago, I got lash extensions. When the extensions were falling out, they were taking my real eyelashes with them. To the point where my lash line was bald! I literally had five lashes on one eye, nothing on the other. It was so bad. For about a year, I used a product that was $150, which really didn’t do much. My lashes were just terrible. Then I decided to switch to this product. Within three months, the growth and the fullness of my lashes were just mind-blowing!! My lashes with no mascara are longer than when mascara is added; my lashes look fake. Just unbelievable. I will forever and always use this lash serum. This is the one. Try it! Give it time! You WILL be happy!" —Danielle Nicole
Get it from Amazon for $21.99 (also available as an eyebrow growth serum).
Reviewers with thin, thick, straight, wavy, curly, and coily (1A—4C) hair types say they *love* this.
Promising review: "Go on TikTok to see tips and tricks. So easy and amazing, I’ll do this forever. I could never curl my hair before." —Markus
Promising review: "I really loved them. I have curly 4C hair and straighten it, but I wanted a curly look without more heat damage. They turned out adorable; however, don’t expect it to last longer than a few hours (for curly girls), but 10/10 would recommend." —L
Get it from Amazon for $12.67+ (available in 14 colors).
www.amazon.com, www.amazon.com
BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.
Promising review: "This stuff is the holy grail of pore unclogging products!!!! I have never in my life seen my skin look this clean and clear. I have tried EVERYTHING to get rid of my skin congestion, and this stuff is like a power washer for your face! I remove my makeup with a makeup balm, rinse, dry my face, rub the oil all over my face for about two minutes, use a warm wash cloth to remove the oil, and follow with my regular face wash. Boom. Glowing, gorgeous skin with itty bitty clean pores. I’ll buy this stuff forever!!!" —Susan Clark
Get it from Amazon for $17.69.
Bek O'Connell / BuzzFeed, www.amazon.com
Promising review: "I saw this product mentioned in so many articles about cheap products that are great. I don't know why it took me so long to purchase this, but I am kicking myself for waiting!! My hair is DAMAGED. Beyond fried. I've bleached it so many times. I am consistently changing my hair color. I also straighten it twice a week, so there is added heat damage... then add in the sun, etc.... My hair always feels like straw. I've only used this product twice now, and let me tell you... my hair looks and feels INCREDIBLE!!! It is so soft, and I am absolutely in love! I've only left it on for about five minutes at a time, too! I can only imagine how much better it would be if I left it on longer! This will forever be used by me from now on!" —Krystle Lee
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Get it from Amazon for $7.60.
www.amazon.com, www.amazon.com
Londontown is a small biz making products that'll help keep your nails healthy and beautiful.
Promising review: "BEST!! WE LOVE IT! I'll never use anything else — FOREVER CUSTOMER! Best and easiest one-coat needed nail polish ever, looks so classy and stays for so long. Mine lasted for two weeks, it was amazing! It looks fantastic and lasts for weeks as opposed to a couple of days! Easy to use, literally cannot mess it up, always looks good, and dries quickly. My nails have grown longer in the couple of months of regular use and are super hard now, and they were so flimsy before. I’m so grateful for this nail polish, I LOVE IT — I’m going to buy every color! I’d pay $50 if I had to. My nails have never been nice — I finally feel put together! ♥️💕♥️♥️♥️" —V C True
Get it from Amazon for $20 (available in five shades).
Check out our Londontown Illuminating Nail Concealer review for more deets!
The reviews for this post have been edited for length and clarity.
……Read full article on BuzzFeed-Shopping
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