28 Beauty Products With Results So Magical They Might As Well Be Magic Potions
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer
Get it from Amazon for $24+ (available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "I have always had serious dark circles and bags under my eyes, and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben
Get it from Amazon for $9.99.
Promising review: "Out of the hundreds of products I've bought, I've written maybe five reviews. Most of those were bad reviews. 😅 THIS review is like the 10 gold stars of reviews. I LOVE THIS EYE CREAM! I have a pretty nasty bag under only one of my eyes. Within four days, that bag is GONE! I don't know how, but it is. The area around my eyes is softer than it's ever been. Even makeup looks amazing now. It no longer settles in those pesky fine lines. I wish I could find a cream that made my entire face this soft. I microneedle, I've done TCA peels, I'm obsessed with Korean skincare, but NOTHING has ever given me such results as this eye cream. The area around my eyes feels like silk. BUY THIS EYE CREAM! You won't be disappointed." —Emily Hunter
Get it from Amazon for $14.44.
www.amazon.com, www.amazon.com
Promising review: "My skin dries out severely during the winter, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me. Eww!! I resisted for weeks refusing to use this product as she constantly vouched for its abilities. After a month, I finally gave in, and boy, it was amazing! My hands feel more moisturized than ever for longer, and it doesn't leave a disgusting, greasy feel like Vaseline. Take it from a once-nonbeliever: You have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki
Get it from Amazon for $16.98.
Promising review: "So I initially started using another kojic acid soap to help with my hyperpigmentation due to shaving my face because I have PCOS and have developed hirsutism. I’m usually a 'full face of makeup at all times' kind of girl because of my insecurities, but this soap has given me a new confidence. I used it for the first time Saturday night and instantly saw the results of this soap. My skin looks so much more even." —Adrienne Jerkins
Get a two-pack from Amazon for $14.99.
Promising review: "I am so glad I gave this product a try, as it works amazingly well on my fine, oily hair. I have used almost every dry shampoo product on the market, and this is by far the best one yet. My hair looks beautiful, and I can now go nearly a week without washing (while still having absolutely gorgeous hair)! I used to have to wash my hair every other day when I was using my former favorite dry shampoo (and it made my scalp itch on day two). This product is definitely worth a try; it may soon be your favorite!" —Melanie Havert
Get it from Amazon for $18 (available in six colors).
www.amazon.com, www.amazon.com
Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —Natasha
Get it from Amazon for $10.97.
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $15.95.
The kit includes eight Zombie Pack sets (powder and activator), plus one applicator brush!
Promising review: "When you put it on, the smell hits you hard. As it is on your face the smell is not too bad and the mask tingles as it dries. Wash it off and reveal clean, smooth skin. Plus fun to take pictures looking like a cracked mess." —raine
Get an eight-pack from Amazon for $19.10.
Promising review: "I bought this after discovering that my ingrown leg hairs weren't actually ingrown hairs, but KP. This product was very well reviewed and although I avoid gritty scrubs because of my sensitive skin, I thought I'd give it a try. Wow. I haven't even finished the first tube and I'm seeing some amazing results just using twice a week. I am very impressed. This stuff really works. So happy to have beach-ready legs!" —Ghanimatrix
Get it from Amazon for $12+ (available in three scents and two sizes).
Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana
Get it from Amazon for $9.90+ (available in three sizes).
Promising review: "My nails were in bad shape before I started using this product. I had one nail that would constantly split on the side, but not anymore. I saw the difference right away after using this product. The smell is great, good moisturizer for your cuticles, and wonderful ingredients. I definitely recommend it, and I will be purchasing another really soon." —Tasha Stewart
Get it from Amazon for $8.88 (also available in two other scents).
Bek O'Connell / BuzzFeed
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile hair. I had recently used a product in my hair that had so much alcohol in it that it wreaked havoc on my hair, leaving it pretty damaged. I was skeptical about this product because I had never seen anyone with my hair type use it. Boy, was I wrong to doubt this product; it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.50.
Promising review: "This product helped clear my skin after I struggled with many other products. I was struggling with what I thought was milia on my forehead. I have tried exfoliating with all sorts of different products. I read a review on Reddit and thought I would give it a try. So glad I did. I put this on and saw results in on night. I honestly love how well this product worked for me." —Nicole
Get it from Amazon for $15+ (available in two sizes and sets).
This product does not promise to work overnight, so be patient! The healing process takes time!
Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.
Promising review: "This product is amazing! Truly a miracle product. I had an AWFUL keloid forming near my nose piercing about six weeks after getting it done, and it was getting bigger and more irritated by the day. Nothing was helping. I bought this and started using it, and in less than two weeks, my huge keloid was completely gone! I was definitely skeptical and a little nervous when it didn’t seem to be getting noticeably smaller after a week, but then, the second week, it started totally disappearing, so give it some time to work if your bump is on the larger side. If you remain patient and apply it twice a day, it should do the trick!" —Jordan Caprigno
Get it from Amazon for $12.85 (also available in multipacks).
www.amazon.com, www.amazon.com
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra
Get it from Amazon for $9.98.
Amazon, Ulta Beauty
Live Tinted started with a viral video of founder Deepica Mutyala using red lipstick as a color corrector. Created based on feedback from the subsequent online community, Live Tinted now has a range of Multisticks that can be used as a color corrector to balance discoloration under makeup and as an eyeshadow, blush, and lipstick.
Promising review: "I use the Huestick in Origin as a color corrector under my eyes and it works great! It is smooth, blends easily, and is covered up easily with concealer." —Shivani
Get it from Amazon for $25.48+ (available in five colors) or Ulta Beauty for $26 (available in four colors).
www.amazon.com, www.amazon.com
Promising review: "I've used this specific brand for years now and have found them to be the best at reducing the size and redness of breakouts! Whenever I notice a zit popping up, I put one of these on right before bed, and it stays put all night, even when I toss and turn a lot. By morning, it's much less noticeable and practically nonexistent when I cover the zit with makeup. It's such a great practically zero-effort way to treat blemishes!" —Ciera Velarde
And check out BuzzFeed Shopping editor Amanda Davis's full Mighty Patch review for more info!
Get a pack of 36 from Amazon for $12.99.
www.amazon.com, www.amazon.com
Promising review: "It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." —Jack Sawyer
Get a seven-pack from Amazon for $9.98.
www.amazon.com, www.amazon.com
Promising review: "After just about three weeks of use I’ve seen such a positive change in both the evenness of time and of the texture of my skin. Melasma and acne scarring have faded pretty dramatically — I don’t even bother putting on foundation when I do my makeup in the morning. The oil is so lightweight and doesn’t exacerbate my already oily complexion." —L T C
Get it from Amazon for $11.12.
Read more about ketoconazole shampoo at Cleveland Clinic.
Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad, I could shake my head and it would come off. With just a few uses per week, I got rid of all my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo
Get it from Amazon for $15.88.
Perfect Image is an independent beauty brand that launched in 2007 as a way to get professional-strength chemical peels in the hands of consumers at an affordable price.
Promising review: "This stuff is absolutely incredible. In January of 2017 I finally decided to try an at-home peel in conjunction with retinoids. Take a look at the photos I posted and you'll see how happy I am with my progress (after photo on the right taken June 2017.) I've used this peel once a week and have had incredible results. Previously I did three rounds of Fraxel, which only resulted in severe pain, peeling, and grossness. Oh yes, and an empty savings account. For 30 bucks every few months I achieved better results than I got at a dermatologist's office." —Meredith
Get it from Amazon for $19.95+ (available in three strengths).
www.amazon.com, www.amazon.com
Promising review: "I have tried many other lip products for my chronic chapped lips, and nothing has worked. Except for this stuff. This stuff is amazing! For the first time in months, my lips don't hurt and aren't bright red. I won't buy anything else!" —Colleen H.
Get it from Amazon for $10 (available in six flavors and also available in packs of three).
This cream helps define your natural texture and works best on those with wavy, curly, or coily hair!!
Promising review: "I'm so grateful that I found this product. My hair is wavy and frizzy. Every once in a great while, my waves resemble curls, but the frizz is always there. I've only used this product once so far, and I never want to be without it. I put some on after towel-drying (no brushing) my hair, and my waves actually resembled curls! It wasn't instant so I was skeptical but after about 15 minutes, I caught a glimpse of my hair in the mirror, and I was amazed. It looked styled rather than a ratty mess. I slept on it, and it still looked great in the morning!!!" —mich0610
Get it from Amazon for $8.47.
Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m gladI did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
Get it from Amazon for $9.97 (available in five shades, including clear).
www.amazon.com, www.amazon.com
Promising review: "This is smooth, blends well with foundation, and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look. Since it's colorless, it doesn't look like foundation. The price is great and I've yet to see it in a store. I like that I can control how much to apply, and a little goes a long way. It appears to wash off well. Will be buying it again." —Momma Bee
Get it from Amazon for $10.
Mad Rabbit was found by college friends Oliver Zak and Selom Agbitor after seeing a gap in the market for all-natural products to heal, protect and enhance tattoos. They pitched their tattoo salve in season 12 of Shark Tank.
Promising review: "Product was awesome. It rejuvenated a 5-year-old tattoo and made it look like new again. Mad Rabbit absorbed into the skin very easily without being greasy." —Janson Ward
Get it from Amazon for $13.04+ (available in two scents).
Tower 28 Beauty
Tower 28 is an Asian woman-owned small business based in Los Angeles. The founder, Amy, started the brand after working 15+ years in the beauty industry. The company works to create nontoxic, vegan, cruelty-free beauty products that are perfect for any skin type.
Promising review: "This was recommended to me by a friend. My skin cleared up within a week or two. I have never gotten so many compliments on my skin. As someone who struggles with adult acne, I would highly recommend this product. I only wish it lasted longer. :)" —Dana
Get it from Amazon, Sephora, or Tower 28 for $12+ (available in three sizes).
Reviews have been edited for length and/or clarity.
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