1. A set of two cooling pillows so you can enjoy the same blissful sleep that you got on vacation at that luxurious resort. This super soft pillow holds its shape with memory foam, and no matter if you're a side sleeper or a back sleeper, it'll provide the comfort you need to be knocked out in minutes.

www.amazon.com, www.amazon.com

Promising review: "As a new 30-year-old, I’ve started to notice some aches and pains in the mornings. After suffering terrible neck pain and restless nights, I decided to purchase these pillows after seeing such good reviews. I have had them for about a week now, and I feel incredible! I am a belly/side sleeper, and these are the most amazing pillows I’ve ever used. I sleep soundly and don’t wake up in the night trying to get comfortable. I just purchased two more! These are the best find!!!!!!"—Hope Carlson

Get a set of two down-alternative pillows from Amazon for $49.99+ (available in three sizes).

2. And a set of breathable bamboo bed sheets in case you enjoy snuggling all night with your S.O. but do *not* enjoy feeling like you're sleeping on a bed of coals because your partner is a human heater. This soft, moisture-wicking material will prevent sweaty nights so you can still have a good night's sleep without waking up in a puddle of sweat in the morning.

www.amazon.com, www.amazon.com

Promising review: "Love these bedsure 100% bamboo cooling sheets. They really are cooling. They really are deep pocket. They really are king sized. The length head to foot is and good 2 inches longer than my previous sheets. All of them and I have purchased many sets in 30 years. These bedsure brand sheets do not need sheet anchors to keep them from flying up. I will be ordering another set of these bedsure brand sheets. I can not say enough about how great this brand is. The price. The quality. The fit. The softness. I highly recommend this brand." —MRAmazon Customer

Get it from Amazon for $47.99+ (available in sizes twin–Cal. king and in 25 colors).

3. Along with a lightweight, hypoallergenic heat-absorbing cooling blanket — one side is made of 100% Egyptian cotton, while the other has "Arc-Chill" cooling fibers that absorb your body heat and wick away moisture, instantly cooling you by 4–9 degrees. It's perfect for hot sleepers who love to snuggle but hate waking up sweaty!

www.amazon.com

Promising reviews: "For background, I’m a 34-year-old woman who has had a hysterectomy and is going through some changes quite young. I have been having thyroid issues for years, and I struggle to sleep without sweating. I sweat constantly, no matter how cool it may be. We keep my house around 68 in the winter and 72 in the summer (I live in Georgia, USA, so humidity is a constant problem) and I honestly can’t fall asleep without this blanket. Even when it’s freezing outside, I’ll occasionally wake up sweaty, and the only fix is to wrap this blanket around me and crawl back in bed. I love this blanket so much I got the pillowcases to match." —ClaudiaB.

"WHAT KIND OF SORCERY IS THIS??? I have never once felt a blanket that constantly keeps you cool? I am ALWAYS hot, but I love to be under blankets. This is the PERFECT blanket to keep from overheating.It feels like athletic-type material. A must-buy!!!" —Kenzie

Get it from Amazon for $35.99+ (available in five sizes and 13 colors).

4. A neck and shoulder relaxer that may look a bit...odd at first glance, but it's here to help soothe neck stiffness and shoulder tension in as little as 10 minutes. If you find yourself hunched over your laptop and your neck and shoulders are practically screaming for relief, this was made for you.

www.amazon.com, www.amazon.com

(Psst — you should consult with your doctor before trying anything new involving your neck/back area to make sure it's safe for you!)

For this, instead of like a regular pillow, you're supposed to lay on it in 10-minute intervals; the seller suggests working your way up to it by starting yourself off at five minutes at a time, with a one- to three-day adjustment period before regular use.

Promising review: "I didn't read the instructions and I'm glad I didn't. Broken ribs at 26 made my spine do the twists four years ago so I have related back pain. Best 30-year-old present I could've gotten myself sadly but true! I've been using this bad boy once a day before bed to relax muscles and sometimes in the mornings if it's bad when I wake up. I don't use it more than 10-30 minutes at a time but I'm so happy I've been putting in the time with it. Don't use neck to get up, use your abs. Absolutely fabulous device. Im so much more flexible and relieved. The only bad thing? Disappointed that I haven't ordered this sooner!" —Brielle Leighton

Get it from Amazon for $18.99 (available in five colors).

5. A pair of lightweight sneakers so you can zip around town without feeling like you’re lugging bricks on your feet. Crafted with a stretchy knit material, they slip on effortlessly, and the comfort level is as close to ~walking on clouds~ as you can get.

www.amazon.com

Promising review: "I love these more than I ever thought I would! I bought the cream and white and wear them several times a week. They go with jeans, leggings, joggers, athletic shorts. I'm 38-years-old and never imagined myself wanting to wear sneakers every day, but here I am! Officially old and preferring these to any other shoe I own. I wear size 8, and these run true to size. No need to untie, as they slip on and off easily. I've been wearing these for five months, and they are holding up well."—805GardenQueen

Get them from Amazon for $37.19+ (available in women’s sizes 6–10 and in 14 colors).

6. A meat shredder that'll make quick work of the Costco rotisserie chicken you plan on eating for dinner (and the rest of the week). Once your meat is cooked, just place the pieces inside and twist the lid a few times. You'll have perfectly shredded pieces for chicken salad, buffalo chicken dip, pulled pork, or birria tacos — the possibilities are endless!

www.amazon.com

Promising review: "This product is amazing. I used it for my chicken and dumplings recipe. I figured it was another one of a “too good to be true” items, but this does everything it says it does. I literally shredded two large chicken breasts in seconds, yes SECONDS!! I wish I would’ve taken a video, but I didn’t. It didn’t move/slip from the counter and it was perfection! Wow, just Wow!" —Ruthie V

"I’m so glad I bought this! I hate peeling chicken and honestly now get excited to use it. I guess that’s life in your late 30’s LMAO." —Mama2727

Get it from Amazon for $9.99+ (available in nine colors).

7. And a reviewer-beloved veggie chopper so you can fly through making dinner because (in my opinion) prepping produce is the most time-consuming part. This handy gadget allows you to chop, slice, and julienne your veggies in record time. This chopper also features a built-in storage container to prevent messy countertops.

www.amazon.com, www.amazon.com

Promising reviews: "This made my life so much better with chopping onions and other veggies! It’s so quick and easy. One tip is to make sure you cut your veggie small enough so that it’s easy to push down the handle. Big chunks are a little harder to chop. Please be careful with cleaning; the blades are super sharp." —Tasha 

"Seriously, how have I lived the last 34 years without this? So easy! Definitely a must have!" —Maranda Johnson

Get it from Amazon for $25.99+ (available in five colors and six sizes). 

8. A five-pack of wedgie-proof cotton underwear because you're too grown to deal with uncomfortable underwear all day. This essential features a wide, stretchy waistband that actually stays put, so you can go about your day without constant readjustments or sneaky discomfort.

www.amazon.com

Promising review: "First pair of underwear that I have ever owned in my 30 years of existing on this planet that are comfortable! I do yoga, jog and just lounge around a lot, so let me tell you I put comfort before all! Moveable, breathable, does not give you a wedgie after taking five steps, covers my lower stomach without sliding down AND does not show a panty line. Finally something any shape and size can be comfy in! The only thing at this point to make these underwear better (like all women’s clothes need) are pockets!" —Hannah Hernandez

Get a set of five from Amazon for $12.99+ (available in 10 color combos and women's sizes S–5XL).

9. A hands-free bladeless portable neck fan that have not one but *two* fans pointing directly at your face, keeping you cool and comfortable. With five different speeds to choose from, enjoy a refreshing breeze as you work in your garden, during hot flashes, or as you wait in line at the amusement park.

www.amazon.com

Depending on the speed, you can get up to 16 hours of running time.

Promising review: "I never write reviews, ever. This neck fan has literally changed my life. I am 33 and I was forced into menopause after a surgery last February. Since then (15 months ago), I have been sweating. I could do the smallest amount of physical activity, and it will trigger it. This fan has changed everything!! It works so well for me and is pretty comfortable around the neck too!" —Krystle Larson

Get it from Amazon for $27.87+ (available in five colors).

10. A disgustingly satisfying Dermora exfoliant foot peel for those times you look down at your little piggies and think, "Dang, I need a miracle." You just slip on these booties and let the magic happen — but let me warn you, the peeling process can be a bit...interesting. It's like watching a snake shed its skin for the next 5–7 days. But! Your feet will look SO much better with no more cracking, tough skin.

www.amazon.com

Promising review: "So easy to use! It took a couple of days before anything started happening — my feet just felt 'tight,' and then I saw a bubble on my heel, and it was amazing! After more than 30 years of being in sports and the military, these are phenomenal! My feet were so soft and looked perfect! PS — best to use when you don’t need to wear sandals or show your feet because it takes a couple of days for everything to shed off." —RLeigh

Get a pack of two from Amazon for $19.99 (available in five scents). 

11. A bottle of Drop It to keep on deck if you've experienced the wrath of wine-induced headaches, allergies, or that all-too-familiar hangover from just one glass. These drops are designed to reduce the tannins and sulfites found in wine, helping to alleviate those annoying side effects so you can still enjoy your vino without the drama.

Emma Lord / BuzzFeed

Drop It recommends 1–2 drops for each glass of white wine, 2–3 for a glass of red, and 7–9 if you're treating the whole bottle at once. Once it's in the glass, swirl lightly for 20 seconds, and you should be g2g!

BuzzFeed Shopping editor Elizabeth Lilly says, "I've tried these before on some weekend friend getaways where we drank a LOT of wine and I think they really work! Just don't get overeager squeezing the bottle because then you can put way too much in your glass and make your wine taste weird. Yep, I did that and learned my lesson." 

Promising review: "I became really sensitive to wine in my 30s and through a lot of trial and painful error, I thought I might have to give up on wine altogether. Then I found out about the preservatives being a possible cause and decided to give this product a shot. So glad I did!! I'm still pretty sensitive to reds but this helps tremendously so that I can have a glass with dinner without a headache immediately settling in. Whites cause me no problem what so ever! I love that it takes so little product to make a difference to a whole bottle. Just a few drops, a few minutes and we are good to go." —CastawayIrons

Get it from Amazon for $14.99 (available in multipacks).

12. An Anua heartleaf pore-clearing cleansing oil that visibly sucks out sebum from your pores and removes makeup residue and blackheads, leaving your skin looking clearer and feeling smoother. Reviewers of all skin types swear by it, including those with acne-prone skin (who say it doesn't cause breakouts)!

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "I’m 36 and I have fairly good skin but for the past 6 years since I turned 30- it’s gotten rough. My pores are bigger etc. I tried everything out there that promised to do what this product does. It’s only been the first day and finally something is helping for my pores on my cheeks. After the first DAY ladies. Maybe it’s just me- but I already see this is amazing. So it’s going in my must have skincare for daily use. Highly recommend." —Harleyqueen

Get it from Amazon for $17.69. 

13. The Pink Stuff's new "Sqeezy" set taking their legendary cleaning paste to new heights with the help of a versatile cleaning sponge. The stubborn layer of grease on your pans from last night's dinner — gone! The mildew on your shower walls that's been mocking your scrubbing efforts for weeks — history! The Pink Stuff is so good at its job, reviewers have called it everything from "a miracle" to "witchcraft."

www.amazon.com, www.amazon.com

The firmness of the "Sqeezy" sponge changes depending on your water temp — you can use cold water for a firmer sponge or warm water to soften it up!

In case you're not familiar with The Pink Stuff paste, this non-abrasive formula works on walls, grout, kitchen counters, sinks, stovetops, ceramic tile, metal, appliances, outdoor furniture...basically anything you can think of. 

Promising review: "I definitely am not one to leave a product review but I felt I had to for the Pink Stuff - I have tried for 30 years to find something to clean my 30+ year old fiberglass tub and shower - that ring around the base would just never go away - I bought the paste and did a complete clean and was absolutely shocked how well it worked. It removed years of grime. I have since bought the spray and used that this morning in the tub and it was amazing - I would give this product 20 stars if I could! Hats off to this company and product." —Holly P. Rist

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99. 

14. Gold Bond's neck and chest firming cream specifically designed to pamper your décolletage, an area that often gets overlooked in our routines as we get older. With its skin-loving blend of salicylic acid, glycerin, and aloe, this cream gently buffs away dullness while delivering a refreshing boost of hydration that leaves your skin appearing more plump, tightened, and firm. With consistent use, reviewers have seen results in as little as a week!

www.amazon.com

It's fragrance-free, and you can apply morning and night!

Promising review: "I am super impressed by the results from this lotion! I am in my 30s and have chest wrinkles from the sun. After a month or so, I saw a huge difference in the skin tightening and smoothing out! A must buy." —The Greens

Get it from Amazon for $11.19 (also available in a two-pack).

15. A weekly pill organizer saving you time and hassle when it comes to staying on top of your daily meds. At the start of the week, just line up your medications and vitamins day by day and pop them through the silicone lid — it's as easy as that.

Amazon

Sagely is a family-owned small business founded by husband-and-wife team Ellie Glazer and Ivor Miskulin, who spent three years designing the ideal, stress-free pill storage solution. The silicone lids are super secure, but also designed for gentle and easy opening and closing to account for users with dexterity issues.

Promising review: "Love this thing!!! I'm 30 and thought this one was modern and cool. The little slots to push in pills is fantastic and the containers are very large. It keeps my huge vitamin pills on either side and could fit over 10 large ones if needed. Love this thing. Worth the price and looks like it'll last forever. I do wish the magnets were stronger. They just keep them in place but will slide off if bumped. I assume this is helpful for people with arthritis. It's an easy fix. I take down one day's worth of pills, set it on my counter and now I'm not too lazy to take my pills!" —Chicken McNugget

Get it from Amazon for $34.99 (available in four colors).

16. O'Keeffe's Working Hands Hand Cream, the unsung hero for anyone who frequently uses their hands for hard labor, crafting, or washing dishes. This cream is like a magical potion for extremely cracked hands, working overtime to deeply soothe and hydrate while creating a protective barrier that says "No way, Jose!" to future moisture loss.

www.amazon.com

Psst — a lot of reviewers also swear by this for relieving eczema!

Promising review: "Since moving to Chicago my hands have been suffering severely from dry cracked skin to the point of bleeding. I'm in my 30s with the hands of an 80-year-old! THIS HAND CREAM IS THE BEST I HAVE EVER USED AND THE ONLY HAND CREAM ANYONE NEEDS FOR THE REST OF THEIR LIFE!!! One application alone gives tremendous relief, two applications and you forget your hands were ever dry. A small amount goes a long way. It absorbs immediately, it's light and nongreasy. I don't know what else you can need, it's so effective my hands look and feel great again. In fact, just recently my face started to get really dry too and I've been moisturizing twice a day all my life. Nothing helped. Last night I decided to put this hand cream on my face, figured it does wonders for my hands, why not? I woke up this morning. Dry skin has all but gone!" —RS

Get it from Amazon for $8.75 (available in multipacks).

17. A set of blue-light–blocking glasses if you’re tired of feeling like you need to take constant breaks because your eyes are killing you from staring at the screen. These babies can help reduce eye strain and let you work on your computer or phone for longer without any headaches.

www.amazon.com, www.amazon.com

Promising review: "At 36-years-old with historically 20/20 vision, I thought my eyes were aging and I needed reading glasses. Then my mom pointed out that I was squinting at my computer specifically. Turns out, I just can’t handle the blue light at night. Got these glasses, and BAM! Problem solved. Now my whole face can relax when I use my computer at night. My other devices have a nighttime setting that changed everything to a yellow light, but my computer doesn’t have that option, and these glasses are perfect." —Sarahshmara

Get a set of two from Amazon for $16.99 (available in 14 style combinations and in three-packs).

18. A personal umbrella designed to clip right onto the back of your beach chair, ensuring you have your own shady oasis (even if the sun worshippers in your group are baking away). You can attach it to almost anything, be it a camping chair, a patio lounger, or even a railing at a soccer game.

www.amazon.com, www.amazon.com

Promising review: "This is my third one of these (I'm rough on umbrellas). It clamps EVERYWHERE and does a FAN-DAMN-TASTIC job!!!! Having been in a wheelchair and allergic to the sun for over 30 years, I have used lots of umbrellas, and this one is by far the best on the market for shade and ease of attachment. About all the complaints on wind: Get real, it's an umbrella, not a brick wall, IT WILL MOVE IN THE WIND!!! All in all, this one is great and recommended." —patriot_rose

Get it from Amazon for $27.71+ (available in two sizes and 15 colors).

19. An airtight cold-brew maker so you can prep your favorite coffee blend the night before and store it in the fridge for a perfectly chilled cup come morning! (No Starbucks run needed.) Plus, it's dishwasher safe so you can spend less time washing dishes and more time enjoying your delicious brew. 

www.amazon.com

Promising review: "Ever find a product that just really really works and delivers everything as promised? Well, if you haven't, I strongly suggest buying this cold brew maker. You will not be disappointed. Takeya is my new best friend and that's saying a lot because I've had the same best friend since childhood for thirty something years but this girl is magic...... She's amazing! I am so pleased with the cold brew coming from this little inexpensive maker. It's easy to use and delivers perfect delicious results. I was spending $10 a day buying coffee from the chains but now, nope. Extra cash in my pocket!" —Jamie

Get it from Amazon for $17.60+ (available in three colors and two sizes).

And check out our full Takeya cold brew maker review for more deets!

20. A pack of headrest hooks to bring organizational bliss to the otherwise chaotic domain that is your car. These little gems can hold everything from your purse to those grocery bags that always seem to topple over, leaving a free-for-all of rolling onions and lemons on the floor. These are also perfect for the kiddos' backpacks and sports bags!

www.amazon.com, www.amazon.com

Promising reviews: "This item fit perfectly on my head rest. I hang my purse from it. I am 33 and work in a corporate ish setting and a single mom. So you know that purse hold every dang thing possible. It's heavy. And it holds it everyday. So glad it came with 4." —Beckyg727

"This product has been so awesome for helmets and baseball bags this season! It keeps our car organized, and they are super sturdy. I’m sure I’ll find many more uses for them, but they definitely were a great find and I’d buy them again!" —Casey Schoening

Get it from Amazon for $6.99 (available in 13 colors).

21. An ice roller you can keep in your freezer so it’s always prepped and ready to cool down your face and body on those unbearably sticky days. It’s also a lifesaver for those scorching summer days when you’re dealing with sunburns or migraines from the intense heat.

www.amazon.com, www.amazon.com

Many reviewers also say it helps reduce puffiness on their face when used in the morning.

Promising reviews: "I’m not sure how I lived without this for 30 years! I have inflammatory rosacea so my face gets really red and flushed easily and this has been a god send! Not to mention great to use for headaches as well!" —Michelle S

 "Well made for the price. I find it’s helpful in the morning for puffy eyes. It’s great to use after a workout in sunny Florida. I use it to cool down and reduce redness after exercising." —Amazon Customer

Get it from Amazon for $18.99+ (available in nine colors).

22. A soothing shampoo scalp massager because it’s so easy for sweat, dead skin cells, and leftover hair product to build up and make your hair feel not-so-fresh. This nifty little tool is designed to get all that gunk out of your hair, leaving your scalp feeling clean and revitalized.  

www.amazon.com, www.amazon.com

This massager can also help increase blood flow to your scalp, which can promote hair growth.

Promising review: "I’ve suffered from dry skin and a dry scalp ever since I turned 30. The only thing that helps me is exfoliating. I was initially concerned that the product would be too rough and damage my sensitive scalp or too soft and ineffective. However, this brush is perfect for me. It does not tangle my long hair, it is easy to use and just firm enough to get the job done. My scalp no longer itches and the icky buildup is gone. I can’t believe something so affordable has made such a difference in the health of my scalp. I’ve used expensive shampoos and conditioners to no end with barely a difference. I wish I discovered this product much sooner!" —AH

Get it from Amazon for $6.98+ (available in three colors).

23. A set of two buttery-soft satin pillowcases so you can stop waking up with those oh-so-charming pillowcase imprints etched across your face if you're a side or stomach sleeper. Plus, they stay cooler than cotton, helping you sweat less. And as a bonus, they help your skin retain moisture and keep your hair frizz free and tangle free!

www.amazon.com, www.amazon.com

Check it out in action on TikTok!

Promising reviews: "I love the price and it's so soft. Take care of your hair, people; this pillowcase will prevent abrasive ribbing throughout the night compared to a regular pillowcase. I'm a male approaching 30, and this is one of my must-haves for hair restoration." —Zackari

"I've been using these pillowcases for about a week now, and I have to say that they have really seemed to help my hair not be so frizzy when I wake up! I live in a hot and humid climate, and my hair normally just makes my life awful this time of year (summer). I have been trying a couple of new things to help my hair, like using Moroccan Oil on the ends and these pillowcases, and it's really a lot better. I also feel better about sleeping on my side now and don't worry so much that I'm creating wrinkles. I would definitely buy these again and recommend them!" —R. Spann

Get a set of two from Amazon for $9.99+ (available in 35 colors and four sizes).

24. A set of Globbles that'll bring a smile to the inner child in us all. You can squeeze them, pull them, or even throw them against the wall — don't worry, there's no sticky residue! These fidget toys are perfect for keeping your hands busy during stressful moments or just for some mindless entertainment.

www.amazon.com, www.amazon.com

Check them out on TikTok!

Promising review: "These were a thoughtless stocking stuffer for my partner, who is 31-years-old. I knew he’d enjoy them, but I was delighted by how much he played with them. He even invented games with a friend, like throwing a ball on the ceiling and trying to place a cup on the floor where he thinks it will land. I joined in of course. These guys are nice and sticky but don’t leave behind any gunk. very fun." —jessica carlan

Get a pack of six from Amazon for $10.99 (also available in a pack of 16).

25. A pair of reusable silicone nipple covers to keep you from living out your own version of Janet Jackson’s Super Bowl wardrobe malfunction. These little lifesavers are the perfect companion for bra-free days, offering ultra-discreet coverage that's totally waterproof.  

www.amazon.com

Promising review: "First time I've gone 'braless' since I was a teen (in my 30s now!) — I was able to wear a cute strappy dress with no worries!!" —Lula Kelly

Get a pair from Amazon for $26.50+ (available in three sizes, five shades, and two styles, including one with lift).

26. An attachable aerator that'll allow you to taste all the flavors you may have been missing out on in your glass of wine. It can make a $10 bottle taste like an expensive $100 blend.

www.amazon.com, www.amazon.com

This attachable aerator deposits oxygen into your wine, which improves taste and allows aromas to EXPAND.

Promising review: "I bought one of these for my oldest daughter and it worked so well I ended up buying another for my youngest daughter (both in their 30's). It worked wonderfully, they said it was an easy pour and the flavor was accented by the Aerator. Great invention." —RDUB

Get it from Amazon for $17.99.

27. Levi's pull-on skinny jeans with over 59,000 glowing 5-star ratings — people are *obsessed* with how good these make them feel. If the thought of buying jeans before trying them on gives you anxiety, you can breathe easy, because this beloved pair is made with a soft, stretchy fabric that hugs your body without restricting movement.

Amazon, www.amazon.com

Promising review: "I HATE jeans. That’s important to understand. They’re leg prisons. But THESE jeans?! 🙌🏻🙌🏻🙌🏻 AMAZING!!! They fit perfectly, lift my tiny booty... got told I look like a whole snack in them. As a 34-year-old mother of three, I think that feels amazing lol. Do yourself all the favors, GET THEM!!" —JKterrrn1285

Get them from Amazon for $6.71+ (available in sizes 2–28, including short, medium, and long sizes, and in 21 washes).

28. A long-handled standing weeder to make pulling out intrusive weeds a breeze, giving your beloved plants all the space and nutrients they need to thrive without breaking a sweat (or a knee).

www.amazon.com, Amazon

Made with a bamboo handle and powder-coated steel, it uses a simple lever system to made weeding easy. 

Grampa's Gardenware Co. is a small, family-owned business based in Oregon making tools for gardening. They've been making this tool since 1913! 

Promising review: "Our backyard has a ton of weeds. I have fertilized and sprayed roundup. They keep popping up. So, my wife and I started pulling them. It took forever and we were both very sore the day after. I found this online and was very excited when it was delivered. We are both in our 30s and actually argued (playfully) over who was going to use it. We have so many weeds, but this tool put a pretty big dent in the job. I think we can clear the entire yard in a few days. We could never have done that pulling by hand. We love it! It is so easy, our 5-year-old is helping." —Ryan Kelley

Get it from Amazon for $39.97.

The reviews in this post have been edited for length and clarity.