1. A Power Grip primer to keep your makeup in check all day while delivering hyaluronic acid to your skin to help it retain moisture and improve its texture *with time*. Reviewers are even comparing it to Milk's Hydro Grip primer! It's great for whatever skin ya got — dry, flaky, acne-prone. Annnnd (!!) it won't clog your pores! 

@elfcosmetics / Via www.instagram.com

See it in action on TikTok!

Promising review: "I have tried so. Many. Primers. And NONE of them have topped Elf power grip! Super easy to apply and holds my makeup all. Dang. Day." —ellagrimsley

Price: $10

2. Or the mattifying version of the Power Grip primer that'll help reduce the appearance of annoying excess oil and shine. Same sticky-as-heck grip that the OG Power Grip has to lock down your makeup for a long-lasting look, *but* it'll keep your oily skin looking smooth and matte.

E.l.f. Cosmetics

Promising review: "Oh my god. This stuff is strong. Where has it been all my life? I tend to sweat a lot, and this primer helps everything applied to my face stay in its place!" —LB2018

Price: $10

3. A Halo Glow setting powder to blur pores and fine lines, set your makeup, and help you achieve that ~dreamy~ airbrushed look. You'll get a gorgeous soft glow without any shine, cuz making dreams a reality is obvi this stuff's specialty.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/Co58KjRJ1Y5/?hl=en

Promising reviews: "This powder is perfect. It sets everything and makes you matte and glowing at the same time, if that makes sense. The glow is natural looking, it’s not from glitter." —Johna

"This powder makes me look like a filter in real life! It became a game changer for my makeup and makes me look amazing in any lighting or camera! will definitely repurchase this!" —harlingam123

Price: $8 (available in five shades)

4. A top-notch tubing mascara that'll easily rank above any other mascara you've ever tried. Perfect for anyone who lives for drama — when it comes to their lashes, that is.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/C0M880JS3JT/?hl=en&img_index=1

Promising review: "I had never tried a tubing mascara before, but I've seriously been converted (and have also converted my friends + family). Not only does it apply smoothly, but it doesn't transfer on your skin throughout the day (something I've always struggled with, having long bottom lashes). The best part is how EASY it is to remove at the end of the day. I find it easiest to just very gently wipe my eyes with warm water in the shower, it's a little weird to see the mascara come off, it looks like your eyelashes are coming off. 10/10!! —Swaginator

Price: $7 (available in three shades)

5. A 36-pack of hydrocolloid pimple patches so you can send zits packin' before they try to make themselves at home on your face.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/C4BWm5UJ1wZ/?hl=en&img_index=1

Promising review: "I swear these are the only patches that work for me! You can tell that they are working, and they work fast! I swear I can leave a patch on for an hour, and it works! Andddd they are a great price! Highly highly recommend!" —kbranks

Price: $8 for a 36-pack

6. A Glow Reviver melting lip balm that not only comes in the most stunning shades, but it'll slick your pout DOWN with some deliciously buttery moisture without the sticky feeling. And that shine?! To die for. 😍

E.l.f. Cosmetics

Promising reviews: "I have bought three of these so far! Literally so much better than Summer Fridays. You can't even compare them! AHHH SO GOOD!!" —AddieJ

"I didn’t expect to love this lip balm as much as I do — but wow, it totally exceeded my expectations. I got the Toffee flavor, and it smells incredible — like a warm, sweet caramel latte. It’s the kind of scent that makes you want to reapply just for the cozy vibes. The texture is so smooth and buttery without being sticky, and it leaves the perfect glossy finish. It’s super hydrating too — my lips instantly feel soft and moisturized, and that feeling actually lasts (which is rare for such an affordable balm). It’s perfect to wear on its own or over a lip liner for a little extra shine." —anyag

Price: $9 (available in six shades)

7. A Holy Hydration! lip mask for anyone who absolutely despises a dry pout. It's loaded with hyaluronic acid, it's not sticky, and it can be paired flawlessly with other lip products. After it locks in moisture, you'll be saying, "holy hydration!" — ohhh, now I get it.  

E.l.f. Cosmetics

Promising review: "This is a really nice, affordable Laneige alternative! It’s really hydrating, and the texture is definitely like the Laneige sleeping masks. Definitely recommend." —ksto

Price: $7 

8. A water-resistant laminating brow gel that'll help sculpt, shape, and set your eyebrows, leaving them with that popular, fluffy laminated look. It dries clear, won't flake up, and doesn't leave your brows feeling stiff. AKA, it's an eyebrow miracle in a tube.

E.l.f. Cosmetics

Promising review: "I actually have never really used a brow gel before, and I have to say I really like this product. My brows usually look a little wild at the start, but with this gel from e.l.f they don’t look half bad. I like that it is clear, so it can be used by anyone. The gel dries clear, and you cannot even feel it after it is dry (so it isn’t stiff or anything after it dries). The three different combs are very handy (one to apply, one to disperse the product, and one to set it in place). I am not well-versed in the makeup scene yet, so it took me a second to figure out which brush was which, but I got the hang of it just fine. The directions on the back are clear and concise, and the packaging is nice." —_Vampire_Chick

Price: $8

9. A sheer black cherry lipstick reviewers and TikTok-ers say reminds them of a certain $25 "Black Honey" lippie. If you want a nourishing pout with a subtle hint of color and a shiny finish, then this lipstick is exactly what you're looking for.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/CvNPmRKrrQJ/?hl=en

Check it out on TikTok!

Promising reviews: "I truly love this product! The color is so similar to Black Honey (from another expensive brand). LOVE THE COLOR AND THE PRICE!" —Radams1113

"So you wanted a hydrating, buildable, beautiful lipstick that's easy to swipe on the go and probably universally flattering? You found her. This formula has finesse. Ladies and gentlemen, it’s not a cheap alternative if it’s better than everything else out there. She’s one of a kind." —jaaac7ynnN

Price: $5

10. A ~cooling~ minty face primer — a sticky, hydrating gel primer that'll leave you looking like a dewy god/goddess. It'll help your makeup last, and best of all, it smells like mint!

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/DGRL28Yzfiz/?hl=en

Promising reviews: "Great primer — goes on smooth and lasts all day. Love how it holds my makeup and it works wonders in the heat!" —Sphyxl1

"I was sooooo excited when e.l.f decided to bring back the Mint Melt Primer! This was my absolute favorite primer when it was initially released, and I can say with 100% certainty that it still holds true! It gives a nice, cooling feel while also being tacky enough to keep your base on all day! I will always recommend this primer and I hope they keep it around for a long time!" —ShutUpKaitlynq

Price: $8

11. A washable, reusable velour powder puff, an absolute necessity for applying loose and pressed powders.

E.l.f. Cosmetics

Promising review: "This is the first powder puff I purchased, and it changed the way I do my under-eye makeup. It is a must for setting my concealer. I love it!" —lau33

Price: $4

12. A Cream Glide lip liner to help shape and define your pout. If you're stocking up on all the fabulous lippies at E.l.f., you'll need a few of these. And they're only $2! You could probably get every single shade, and all of them would still cost less than one from a high-end, expensive brand.

E.l.f. Cosmetics

I just started using this liner in the shade "dark cocoa," and now I refuse to buy any other lip liner. Not only is it the *perfect* shade of brown, but it's only two freaking dollars. Why have I been spending so much money when this creamy, gorgeous, cheap-as-heck baby exists?!

Promising review: "I am in love with the formula! They glide on like butter and are definitely long-lasting. Highly recommend!!!" —makeup_lovin_texan

Price: $2 (available in 11 shades)

13. A lip exfoliator because your dry pout is literally gonna be what sends you spiraling. These moisturizing gems will help remove dead skin, revealing smoother, softer, more conditioned lips.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/CtRl8G7J4Ix/?hl=en

Promising review: "The best!!! They work exceptionally well without leaving behind a million little grains, unlike other exfoliators I’ve tried, and I love that they come in a tube rather than a pot. So easy to use and they work so well. The orange creamsicle and cotton candy scents smell so good!" —Em Gouds

Price: $5 (available in seven flavors)

14. A roll-on acne-fighting spot gel jam-packed like Dora's backpack with salicylic acid, aloe, and witch hazel to help target and treat blemishes.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/Ce6hspIJnqb/?hl=en, E.l.f. Cosmetics

Promising review: "Works wonders! This roller made a night and day difference! I used it twice as a spot treatment, and my acne significantly reduced in inflammation and size." —TatianaM

Price: $4

15. A Power Grip Dewy setting spray with a makeup-gripping water phase and a moisturizing oil phase for a long-lasting, hydrated makeup look. Shake up the bottle, spray the fine mist, and let this baby work its magic!

E.l.f. Cosmetics

Promising review: "Used this on a hot and humid day when I worked outside. It held up BEAUTIFULLY!! The dewy finish is perfectly natural, and I still looked and felt pretty at the end of my shift. It sprays a superfine mist that dries very quickly. No mess and felt great on my skin." —lcross1

Price: $10

16. A liquid contour wand ~infused~ with hydrating 2% squalane for a beautifully defined, naturally sculpted look. From the cushion-tip applicator to the buildable, easy-to-blend formula, this baby is definitely worth adding to your cart.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/CrHc3nLv3Ny/?hl=en

Promising review: "As a dark-skinned Black girl, finding contour products that actually show up on my skin without looking ashy or muddy can be such a struggle. I was honestly so happy to try the e.l.f. contour wand and see that they actually offer shades that work beautifully on darker skin tones. It blends like a dream and gives me the perfect, natural-looking definition without being too harsh. I also really appreciate how e.l.f. is stepping up when it comes to inclusivity. It’s refreshing to see brands offering shade ranges that don’t leave deeper complexions out. This product feels super lightweight, it’s easy to apply with the cushion tip, and it layers well over my foundation. Definitely a new staple in my routine!" —pinkvaniller

Price: $9 (available in five shades)

17. A dual-ended brow pencil — one side with a super precise point, and the other with a spoolie so you can easily fill, shape, and define your eyebrows using only one tool.

E.l.f. Cosmetics

Promising review: "By far my favorite brow product! Beginner-friendly and cost-efficient. Great purchase!" —Sadie1

Price: $3 (available in five shades)

18. A lip oil with a high-shine finish, sheer wash of color, and fresh minty scent. It'll leave your pout nourished and hydrated, without feeling sticky.

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/CytQDBMxIbi/?hl=en, @elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/C0zQMApLU94/?hl=en&img_index=1

Promising review: "I have all of these shades and they are absolutely stunning. The quality of these lip oils is amazing; they are not sticky, and they hydrate the lips beautifully. They also really add a nice tint to the lips and have a nice selection of shades." —Tea 51

Price: $8 (available in 10 shades)

And check out the Glow Reviver lip oil with shimmer!

19. A Holy Hydration! Clean Freak cleanser, a gentle, hydrating foaming gel face wash that'll help wash away makeup, dirt, oil, impurities, and even SPF. And even after washing, your face will feel moisturized!

@elfcosmetics / Via Instagram: @https://www.instagram.com/e.l.f.skin/p/DKhmviexHkf/?hl=en&img_index=1

Promising review: "After using Clean Freak for over a week, I would be comfortable recommending it to friends. I wear a full face of makeup on most days, and it effectively removes it with ease. I appreciate that it doesn't leave my face feeling dry and tight, and my sensitive skin appreciates the absence of irritating fragrances and dyes. It won't replace my moisturizer, but it makes my face feel clean and soft, which is exactly what I want in a daily cleanser. For the price point, Clean Freak exceeded my expectations." —TCBolner

Price: $10

20. An under-eye brightener since your concealer alone just isn't doing the trick. This can help reduce the appearance of dark circles and illuminate your under-eyes to help get better coverage from your concealer. You can also wear it alone!

@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/CtemqOnJVge/?hl=en&img_index=1

Promising review: "This is the best $6 I have ever spent on a product. It's exceptional for the price. The dark circles under my eyes started to bother me, so I found this inexpensive eye brightener. I am a fan of e.l.f. and figured I would try it because it was so cheap, if it didn't work, then I wouldn't be out too much money. To my surprise, it completely blurred my dark circles. They are completely gone if I use it before my tinted sunscreen. Even without makeup, the eye brightener lightens my eyes to help me look refreshed without caking! Highly recommend" —Hearher R

Price: $6 (available in six shades)

21. A jar of Poreless Putty Primer so you can kiss your pores buh-bye before you apply your full beat! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep it in place.  

@elfcosmetics / Via www.instagram.com

Promising review: "I have pretty oily skin. Most primers have not helped me keep my makeup on all day. I gave up until I saw a few reviews for this. Best risk I took. My makeup can now last 12+ hours. I stopped thinking that could happen. I highly recommend this for anyone with oily skin." —Mecca1

Price: $10

22. A 16-hour wear concealer because sometimes, your money is funny and your change is strange and you can't convince yourself to drop $25+ on your fave concealer. Reviewers are praising this little Tarte Shape Tape swap and once you get your hands on this super-pigmented, oil-controlling matte concealer, you'll be singing its praises too. 

@elfcosmetics / Via www.instagram.com, E.l.f. Cosmetics

Check it out on TikTok!

Promising review: "I’ve been looking forever to find a truly good concealer for my dark circles. I’ve tried so many products, and on a whim, I purchased this. It’s my fave! It covers, it doesn’t crease, and it lasts all day!! A must-have!" —JeyHey

Price: $7 (available in 24 shades)

23. A super pigmented camo liquid blush apparently giving Rare Beauty a run for its money *sips tea*. This long-lasting, buildable, easy-to-blend little potion will have you coming back to purchase more and more cuz of the gorgeous, soft, dewy finish you'll get. And that price definitely isn't bad, either. 

@elfcosmetics / Via www.instagram.com

Promising reviews: "Love so much. Really pigmented and reminds me of the Rare Beauty blush. Only need to use a little bit, and they come in so many shades." —wet wipes

"Love this! I wear the shade 'Perfect Peach,' and it just melts like butter into your skin. Very pigmented and stays all day with or without setting spray." —silvergirllisa

Price: $7 (available in 12 shades)

24. A Stay Cool Primer Stick infused with hyaluronic acid, aloe water, spring water, coconut water, and marine water that'll hit you in the face with a *burst* of hydration and coolness. Your makeup will glide right on, whether you have dry, oily, or combination skin. 

@elfcosmetics / Via www.instagram.com

Check out a TikTok of the Stay Cool Primer Stick in action. 

Promising review: "It's amazing and super cooling! Great for summer because it keeps my makeup on through sweat. It's also very refreshing." —Yourlocalrattie

Price: $7

25. A brush and sponge cleaner to thoroughly remove caked-on shadows, blush, and foundation easy peasy. Which is great because it's super important to clean your beauty tools, but, like, who actually likes doing that?

E.l.f. Cosmetics

Promising review: "I don’t know what is in this bar, but OMGoodness it works better than anything else I’ve tried. It got everything out of my brushes, sponges, and powder puffs. I had a brush that was stained from a liquid blush, and this got everything out. No more stain! I ran to write a review because YOU NEED THIS." —TheeLuanneS

Price: $5

26. A color corrector that'll help camouflage discoloration, dark under-eye circles, blemishes, redness, and dark spots without caking up or creasing your flawless foundation and concealer. 

@elfcosmetics / Via www.instagram.com

Promising review: "I have the peach one and use it under my eyes before concealer, and it covers everything. For context, I have really dark under eyes and really struggle getting concealer alone to cover them, so I finally decided to try a color corrector. When I bought it, I didn’t expect it to work however, I haven’t gone back since. 100% recommended!!!" —hi161616

Price: $4 (available in five shades)

27. A highlighting wand to add that beautiful *did Tinkerbell slap you with pixie dust?* instant illumination to your already flawless makeup look.

E.l.f. Cosmetics

Promising review: "It’s so easy to use, even for someone like me who’s not a pro at makeup. The applicator makes it super quick to dab on, and it blends like a dream. It gives my skin such a pretty, natural-looking glow without being glittery or over the top. I like using it on my cheekbones, nose, and a little on my brow bone. It instantly makes my face look more awake and fresh." —Maxxx

Price: $9 (available in six shades)

28. A soft glam satin foundation, a breathable, long-lasting lil' baddie with medium buildable coverage that won't look or feel the slightest bit cakey. And for only $8?! They did their big one, for real.

E.l.f. Cosmetics, @elfcosmetics / Via instagram.com

Promising reviews: "Soooooo in love upon first use. Makeup looked flawless and wore really beautifully throughout the day. Lasted through the Texas heat, eating, and all-day wear. Will be repurchasing." —JuLiaAld

"This is now one of my favorites. I have been using it for months now, and always go for it when I want my makeup to sit nicely, no matter what state my skin is in that day. It is smooth and velvety and really wears nicely." —HLucy

Price: $8 (available in 36 shades)

29. An H2O Proof eyeliner pen with a precision felt tip that you won't have to worry about smudging. It's super pigmented and long-lasting, making it the perfect, budget-friendly liquid liner.

E.l.f. Cosmetics

Promising review: "I tried the H2O Proof Eyeliner Pen in Chestnut Brown, an earthy medium brown color, and really liked the control I got. The pen feels comfortable in my hand, and with the fine felt tip, I could draw either thin, tight lines or thick, dramatic cat eyes. You get 0.02 fl oz of product, and you have to shake the liquid eyeliner well before use. The formula is smudge-resistant and dries fast, so you do have to apply your eye look quickly. The color is highly pigmented with a matte finish, and I wore the eyeliner for 7+ hours without fading or smearing." —kclee

Price: $7 (available in two shades)

Reviews have been edited for length and/or clarity.