30 Beauty Products So Good, They’ll Make You A Repeat Customer For Life
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Better yet, add them to a subscription so you *never* run out.
Posted on Oct 26, 2026 UTC
by Emma Kershaw BuzzFeed Contributor
I have been a BuzzFeed Shopping contributor since 2022.
BuzzFeed Shopping contributor Rachel Dunkel looooves this stuff: "Not my skin above, but I 100% vouch for this liquid exfoliant's amazingness. It's helped to even out my skin tone and control the hormonal acne around my mouth. It's the only thing I feel like has actually helped start to slow down those breakouts, and for that, I'm forever thankful. I apply a thin layer in the morning and at night after cleansing and before moisturizing."
Promising review: "Love this stuff! I’ve been using it for years. I’ve tried cheaper knock-offs, but they just don’t work as well. If you’re looking to minimize pores and breakouts, this is your girl!" —Salsa
Get it from Amazon for $15+ (available in two sizes and two-packs).
Psst! Bio-Oil contains retinol, which accelerates skin turnover but can make you more sensitive to the sun — so don't forget your sunscreen!
Promising review: "Love this Bio-Oil. I have been using it for 5+ years. Skin feels non-greasy, easy application, and quick absorption. If you suffer from dry skin or have stretch marks, I recommend this oil." —Amazon Customer
Get it from Amazon for $10.26+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "One thing about E.l.f. Cosmetics is that they will not disappoint you. I love everything about their products. I’ve been using this particular lip liner for a few years now. As a matter of fact, that’s all I use on my lips. I love that it’s long-lasting, it doesn’t smear or fade. I don’t have to reapply it numerous times a day, each time I wear it. It doesn’t have a smell like other makeup brands do. The color is a neutral tone; everyone and anyone can use it. It’s such a great product, I couldn’t recommend it enough. If you want a plumping lips look, you can always slightly overdraw your lips. If you’re thinking about getting this lip liner and are not sure if you should, here’s my advice: get it, girl! You won’t regret it. At least give it a try." —Carol B.
Get it from Amazon for$2 (available in 15 shades).
Promising review: "I’ve been using this for years and always keep a bottle on hand. It removes makeup easily, feels gentle on my skin, and doesn’t leave behind any greasy or sticky residue. I especially like using it to remove eye makeup or as a quick first cleanse before washing my face. Simple, effective, affordable, and one of my forever repurchases." —rbp47
Get it from Amazon for $3.82+ (available in two sizes and two-packs).
www.amazon.com, www.amazon.com
Promising review: "I’ve been using these for years now, and I love them. I’m a working mom of three kids, a dog, and a husband… my sleep schedule is not always great. These help with the tired bags, swelling, and not looking so hot days. Easy to use, cooling/relaxing when applied. I have sensitive skin and these do not irritate it. I put these in my girls’ teacher appreciation gift baskets that I make every year." —Amanda Forton
Get it from Amazon for $9.86+ (available in packs of 6, 12, 24, 48, and 72, and three variations).
Promising review: "I will go to my grave behind this face mask, this is the only scrubbing product I’ve been using on my face for the last 5–6 years, I swear about it. I’ve been using this product for so long that I’ve used it when it had its old packaging. This is one of the best products I’ve used. I am an African-American with mixed skin type — oily and dry combination, especially in my T-zone, and prior to this product, I always fought trying to find different products to help clean my skin that weren’t going to irritate it. This product is vegan, and it has a great scrubbing agent. It's also natural, and it has kept my skin looking great for the last 5–6 years, I swear by, and I use it daily." —LE Holdings
Get it from Amazon for $10.49.
www.amazon.com, www.amazon.com
Promising review: "I’ve been using this for a couple of years now, and I love it. It’s lightweight, it absorbs easily, and you only have to use a little bit." —Nancy Rotar
Get it from Amazon for $12.77+ (available in three sizes).
This multi-use spray can also be used as a makeup primer or as a setting spray!
Promising review: "I've been using this for years, and I can't live without the way it makes my skin hydrated and glow and give that glass skin." —Ruby Martinez
Get it from Amazon for $7+ (available in two sizes and also as a two-pack).
Promising review: "Super easy to use, and very effective for removing oil shine quickly without messing up your makeup! I’ve been using the same one for years (yes, years), and it’s easy to clean with antibacterial soap and hot water. Then just pop it back in the case and let it dry, and it’s as good as new! It’s convenient to carry in your purse or car too because it’s literally the length of your index finger!" —Rose C.
Get it from Amazon for $5.85.
www.amazon.com, www.amazon.com
Promising review: "I’ve used this for years and love it. It is nongreasy and invisible." —Sharonov
Get it from Amazon for $9.88.
Check out BuzzFeed staffer Maitland Quitmeyer's Maybelline's Instant Age Rewind Concealer review.
Promising review: "I have been using this concealer for years now (at least eight), and it is still one of my favorite drugstore brands! Blends easily, and the applicator makes it easy to use as is or with a concealer brush. Not cakey and leaves my skin looking dewy and smooth." —Liz Boodro
Get it from Amazon for $9.98 (available in 22 shades).
Promising review: "I think I have purchased every primer they sell at Sephora, and I prefer this one. It’s sort of similar to my favorites, which were Bare Minerals Prime Time, Smashbox Photo Finish, and Benefit Porefessional. I would say it’s similar to all of them, like if they were all mixed together. Been using it for years now. Price is too good, and it lasts a long time." —Batman
Get it from Amazon for $10.99+ (available in two sizes and colors).
Promising review: "I swear by these facial razors!
"I've used them for over two years now. I don't even wax my eyebrows anymore! I have sensitive skin, so I make sure I haven't done any exfoliation at least a few days beforehand. I cleanse my face first, and pull back all the hair I want to keep with a headband (I've accidentally gotten a little too close to my hairline once or twice). I use a mirror I can get really close to because #over40.
"I hold the razor at an angle and use small strokes, sloooowly. I try to just go section by section so I don't hit an area more than once. Be very careful not to go over any blemishes or beauty marks on your skin. Even if it's tempting to hit that zit that is healing and looking kinda dry... Don't do it!
"Once I'm done, I rinse my skin thoroughly and use a slightly heavier moisturizer than I would normally.
"I can normally get two uses out of one razor. My skin is fairly dry, and it is amazing (and kinda gross) how much dead skin comes off. I also have a lot of peach fuzz from being on steroids long term, and it has made such a difference in the way my makeup looks and feels." —Erin S.
Get a pack of three from Amazon for $5.87.
Promising review: "I have used this product for years and have always appreciated the extra moisture this adds to my routine. I also happen to notice that my skin heals more quickly from blemishes I’ve picked at when I’m consistently using this product. I do still feel like it is a good value for the money, even though the product's cost has gone up over the last few years." —Breannah Carr
Get it from Amazon for $18.50+ (available in two sizes).
Promising review: "I have been using it for years now, one of the best brow glues. Nyx is very good for its price range, and in this economy, THIS IS A GOOD BUY. It stays on very long, at least eight hours, very easy to apply for a beginner, the brush is a little too short, but the product itself is small and mighty, lasts a while, which is surprising. I RECOMMEND IT HIGHLY!!!" —salog_gg7
Get it from Amazon for $8.35 (available in five shades).
Promising review: "My absolute favorite lotion!! I love the smell and the way it feels on my skin. I have used this lotion for years. Each time I try something different, I always come back to this one. It’s a little pricey, but I think it's completely worth it! Such a good product." —Alyssa
Get it from Amazon for $22+ (available in four sizes).
Jasmin Sandal / BuzzFeed
Here's what BuzzFeed contributor Jasmin Sandal has to say about it: "I don't think I ever knew the true meaning of wide-awake eyes until I armed myself with this mascara from Stila. Let's just start with the look and feel of it: It comes in a weighty gold tube — so you already know you're about to experience something special — and the applicator is curved in the center with just the right amount of product on it. Clearly from my experience, you can tell the obvious difference between the with and without — and, TBH, the 'without' has been my general M.O. during these recent times. But that has all changed thanks to this lash extension in a tube! Not only do my eyelashes appear thicker, but the length is just truly phenomenal. I feel like a brand-new, less-tired-looking woman any time I apply a lick of this!"
Promising review: "I have been using this brand for 7+ years. I have long lashes to begin with, but they're lighter. These darken and make them look so much fuller. I get asked if I have fake lashes often, when I say, no, I get asked what mascara I use. LOVE THIS PRODUCT!!" —Natalie L. Reyes
Get it from Amazon for $26 (available in two shades).
Promising review: "I’ve used Elizabeth Mott Thank Me Later Eye Primer for a number of years. I’m very happy with the product. My eyeshadow doesn’t show creases, and my eyeliner stays in place. I’m also very pleased with Elizabeth Mott." —DB
Get it from Amazon for $11.19+ (available in four finishes and two multi-product packs).
Promising review: "Great product. I've been using it for more than five years and my skin looks great." —Jennifer
Get it from Amazon for $34.99.
Amazon, www.amazon.com
Promising review: "Great product. Lightweight, with just enough color and SPF. Simple to apply, fast, blends well, and doesn't aggravate my tendency to rosacea. Have used this for years and wear it almost every day. As my skin has begun to change with age, I apply a deep moisturizer first, allow it to absorb, then layer Complexion Rescue on after. Feels and looks great without being heavy, and the color options worked well for me vs. others. Arrived in original packaging as ordered." —JB
Get it from Amazon for $39.50 (available in 24 shades).
Amazon, www.amazon.com
Promising review: "I have hooded eyes, so I always have mascara rubbing off on my eyelids, but this is one of the only ones I’ve found that doesn’t do that (at least not too badly) and isn’t a pain to get off at the end of the day. This mascara has put up with full crying sessions and still looked perfect. And the tubing part is so cool, too. In the shower, if I don’t touch it and let it dry after it still looks perfect, but after getting wet from hot water, it can just be pulled off the lashes, without all that extra black ink around your eyes. And the wand makes it so easy to apply, separating my lashes as I go. I've been using this one for years, and it never lets me down!!" —Jaedin
Get it from Amazon for $15+ (available in six colors and two sizes).
Tower 28 is an Asian woman–owned business based in Los Angeles. The founder, Amy, started the brand after working 15+ years in the beauty industry. The company works to create vegan, cruelty-free beauty products that are perfect for any skin type.
Promising review: "I’ve been using this for over a year, and it’s a total game changer for my sensitive skin. Calms redness, soothes flare-ups, and never stings. I use it morning and night — and I can’t be without it. Holy grail status! 🙌" —Jessica Nelson
Get it from Amazon for $12+ (available in thre sizes and a combo two-pack).
Promising review: "Great cuticle oil. I have been using it for a few years. Instantly relieves dryness and helps keep me from picking at my fingers. It doesn’t smell the same as it used to, but still a decent scent." —Tee
Get it from Amazon for $10.80+ (available in three sizes).
www.amazon.com, www.amazon.com
Promising review: "After five years of having this brush, I feel like I can give an honest opinion. I have long, thin hair and a very sensitive scalp, and I feel like my hair is getting more and more tangled every year. Over the years, this brush has been my go-to. The bristles are soft but thick enough to help detangle my mess. It’s lightweight, actually feels easy to hold and use. The bristles have held their shape pretty well! I’ve dropped this thing several times, and it has no cracks in the plastic. It’s small and compact, and fits in any bag to travel with. It’s easy to clean out the hair and particles. Some brushes have those balls on the end, and so much lint gets stuck under them, and it’s hard to get clean. But these have good pricing too!" —Chaise
Get it from Amazon for $9.99+ (available in two sizes, ten colors, and two-packs).
Bek O'Connell / BuzzFeed
Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."
Promising review: " I have used this protein treatment for many years. My baby-fine, natural blonde hair loves it! It adds some natural body and keeps my hair from being too frizzy. Especially for the price, this is a really good product." —Sandra Sain
Get it from Amazon for $6.99.
www.amazon.com, www.amazon.com
Promising review: "Really works! I’ve been using this product for several years. When my teeth start to look stained, I simply spend a few minutes doing a treatment. It’s unbelievable how well it removes coffee and red wine stains in just a minute or two. I suggest using a cotton ball to soak up the saliva just behind your bottom, front teeth, and under your tongue. I leave the cotton ball in place for the whole treatment. It allows the products to stay on better without diluting." —J Devlin
Get it from Amazon for $9.95+(available in packs of one, two, or four).
www.amazon.com, www.amazon.com
It's lightweight, nongreasy, doubles as a heat protectant, and can last through three to four shampoos!
Promising reviews: "I’ve been using it for over eight years. It’s the only thing that keeps the frizz out. I was sold when I used it on a Florida vacation, and my hair stayed straight and did not fizz. You always have more than one bottle on hand, and I have recommended too many people who are also now hooked." —Nicole D.
Get it from Amazon for $14+ (available in two sizes).
Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.
Promising review: "I've been using this for a couple of years now and apply it every few months even in the winter. It does a great job softening the skin, making it easier to remove. It has made a huge difference in the look and feel of my feet. I highly recommend this product. So do yourself a favor and get some now! You'll only be sad that you didn't order it sooner and end those embarrassing, cracked heel, rough feet struggles you've been suffering through summer after summer." —Courtney
Get it from Amazon for $7.99+ (available in three scents, two sizes, and a bundle with a foot file).
Promising review: "I have used Kerasal for three days, and fungal [damage] is 95% gone! Very easy-to-use dispenser that eliminates mess during application. You can apply yourself effortlessly. Gonna tell other family members with toe-nail problems about this! I would give it 10 stars if there were room!!!" —Dennis Downing
Get it from Amazon for $17.97.
www.amazon.com, www.amazon.com
Promising reviews: "I love this powder so much. It is amazing. It goes on silky smooth, it smells so good, and it’s not overpowering. It does keep you dry. When outside, there is no boob sweat, and if you pat some on in other areas you sweat, you won’t. If you have night sweats, use this; it works. I put some on in the morning and again at night. I’m so glad I purchased this. I will be stocking up." —Edie
"This stuff is great! It works! Does what it says it will, preventing sweating in discreet areas. Smells fresh and I’m so glad I tried this!" —L. T. Buchert
Get it from Amazon for $6.97+ (also available in a two-pack or 24-pack).
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Plus, the beauty products we gave 2026 Buzzy Awards to and finds from Amazon, Dermstore, Sephora, Tarte, Ulta, and Walmart.
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews for this post have been edited for length and/or clarity.
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