30 Cult-Favorite Beauty Products That'll Make You Go, "I Should Have Gotten This Sooner"
Amazon, Emma Lord/BuzzFeed
See what BuzzFeed Writer Emma Lord has to say about this: "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Get it from Amazon for $9.99 (available in two other scents).
www.amazon.com, www.amazon.com
Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy
Get it from Amazon for $17.95 (available in 14 shades and two sizes).
Seriously, people are *obsessed* with how this stuff smells. Its warm gourmand fragrance has notes of salted caramel, pistachio, and vanilla — yum!
Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.
Promising reviews: "OMG! The smell is amazing! I've had people follow me to ask what I'm wearing. The scent lasts most of the day. No need for perfume. Yes, it's a great moisturizer, but it's the scent that keeps me coming back for more. 100 stars!!!" —Autm88
Get it from Amazon for $24+ (available in two sizes; refills also available).
Amazon, www.amazon.com
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of two shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
Most reviewers recommend doing this treatment once per week.
Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala
Get a set of four from Amazon for $19 (also available in a set of 16).
Amazon
See what BuzzFeed writerEmma Lord has to say about this: I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick.
Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart.
Get it from Amazon for $25 (also available in Pink Honey!).
www.amazon.com, www.amazon.com
Promising review: "This is the best mascara on the market. I checked out the reviews, and they were all raving about this inexpensive mascara. I was blown away by my first application. I'm not going to write a long, drawn-out review about this mascara. All I've got to say is it beats ALL THOSE EXPENSIVE HIGH-END mascaras on the market. It gives the look of false eyelashes but still looks natural. Would give it 10 stars if I could. I just love love love this mascara. Will never buy those other mascaras ever again. You won't be disappointed with this one. I'm in my '60s, and I do know a thing or two about makeup, or so I thought until I ran into this baby. Enjoy looking fabulous." —Havilla
For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review!
Get it from Amazon for $4.99 (available in black or brown and a three-pack).
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.41 (available in two styles).
www.amazon.com, Amazon
Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell
Get a set of 10 from Amazon for $17.89.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Check out a TikTok of the nail veilin action.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
Get it from Amazon for $20 (available in nine shades).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
See what BuzzFeed Writer Emma Lord has to say about this: HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
www.amazon.com, www.amazon.com
Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products.
Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier.
Promising review: "Not to be gross, but when I lightly use this on my dry skin, I can see the dry skin cells flying off! Great for cellular turnover. I use it on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet
"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature at the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged as a new person. One who will no longer trust brand-name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni
Get it from Amazon for $9.99 (also available in a set of two and in three colors).
www.amazon.com, www.amazon.com
BTW, people also love this for helping heal piercings. (Note: This product has newer packaging that you might receive instead of the older bottle shown above!)
Promising review: "This spray is amazing. I had a rash on my face, and it disappeared after one use of this spray. I had a stye in my eye, and the skin around the eye was irritated. This spray fixed not only the irritation, but the stye went away as well. Any sort of blemish or acne is taken care of with this simple, inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466
Get an 8-ounce bottle from Amazon for $16.49 (available in five sizes).
www.amazon.com, www.amazon.com
Check out a TikTok of the Glossmetics Overnight Lip Mask in action.
Promising review: "I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light, natural, glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, and nightstand." —Tara Bills
Get it from Amazon for$10 (available in four flavors).
www.amazon.com, www.amazon.com
Check out a TikTok of the dry shampoo in action.
Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker
Get it from Amazon for $18 (available in nine shades and in multipacks).
TruSkin is a small business that specializes in botanically-infused skin nutrition products.
Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah
Get it from Amazon for $21.99+ (available in two sizes).
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.95.
Check out aTikTok of the plumping lip fillerin action.
Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup
Get it from Amazon for $4.99 (available in five tints).
www.amazon.com, www.amazon.com
Promising review: "If I could rate this 10 stars, I would. It's super easy to use and dries quickly, leaving my lips vibrant and super soft like nothing is even there. After wiping your lips, the stain stays and is transfer-proof. I'm obsessed, and this was definitely worth it! Here I go to order every color lol." —Alana Ventrella
Get it from Amazon for $18+ (available in 28 shades).
www.amazon.com, www.amazon.com
It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Promising review: "I have eczema around my eyes and they are always red, dry, flaky, and puffy. This is the first product that I have tried that has healed my eyes! In less than one week, my eyes were completely transformed! I would give this more than five stars if I could!!!!" —amy
Get it from Amazon for $9.99 (also available in two other versions and sets).
www.amazon.com, www.amazon.com
The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them.
Promising review: "I always read the reviews before I buy them. If I could give this product 1,000 stars, I would. Just buy it and see the difference to your hair. I have thick, wavy, shoulder-length hair. This hair dryer got my hair really salon perfect. It cuts hair blowing time in half and left my hair frizz-free, silky, and soft. Love this product soooo much that I threw out my blow-dryer and brushes." —Antonella M.
Get the 2.0 model from Amazon for $48.99 (available in nine styles, including an older model).
Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.
Promising reviews: "This stuff works!! Wish I had known about this product years ago!! 10 stars!" —TJ
"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers, it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe
Get it from Amazon for $14.30.
www.amazon.com, www.amazon.com
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Get it from Amazon for $7.60.
www.amazon.com, www.amazon.com
Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer
Get it from Amazon for $8.97(available in 14 shades).
www.amazon.com, www.amazon.com
Check out the Cosrx snail essence on TikTok!
Check out what fellow BuzzFeed writer Gabriela Manjarrez has to say about this: "I've personally been using this for months now, and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after seeing how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly, it's like your skin is saying, "gimme gimme gimme!!"
Promising review: "Skincare game changer. I started using this two years ago, and this product has transformed my skin completely! I have dull, dry skin, and this helps hydrate and makes my complexion look healthy and hydrated. I use this under my moisturizer day and night." —Nhi Luu
Get it from Amazon for $16.98.
www.amazon.com, www.amazon.com
If you're looking for a water-based cleanser to go with this one, reviewers love this pore-deep cleansing foam from the same brand for their double-cleansing routine!
Promising review: "I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! It worked flawlessly after the first try, and I could actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin for 5–10 minutes, and you can see the magic. I will definitely add this to my skincare routine. JUST GET IT!!!!!" —Vince
Get it from Amazon for $17.69.
Promising reviews: "I absolutely love this shampoo, it really takes out the brassy color from the hair and gives it a more platinum look! And the bottle definitely can last me for a few months, almost a year. :) Very, very satisfied." —Nereyda
"I never write reviews, but this stuff is magic in a bottle. I'm a level 7 blonde with high-level highlights and hair that loves to pull red. If my hair starts to look brassy, I use this, and voila — it looks like I just came out of the salon again. I'd love it even if it didn't make my hair feel soft, but it does that, too! Please don't ever stop making this!" —scooptwins
Get it from Amazon for $18.99 (available in two sizes).
Amazon
Promising review: "I have very, very fine and fragile hair. It’s wavy (2b–2c with some 3a curls mixed in). My ends are dry, and my scalp gets very oily quickly. When the product arrived, I was on second-day hair. I worked the foam through my roots and the sides of my head. The most oily places for me. It was easy to work through, and it smelled fresh and clean. My results were amazing! My roots looked clean, with no residue or buildup like powder dry shampoos. My scalp does not itch, and it gives my fine, flat hair a ton of volume. Also, my hair looks thicker when I use it. I usually can’t go more than a day or two without washing my hair. With this product, I was able to go four days without washing my hair." —Amelia Tilton
Get it from Amazon for $7.48.
www.amazon.com, www.amazon.com
Check it out in this TikTok!
Promising review: "The way this product has literally made a dramatic difference in my skin in 48 hours????? I’m shocked!! If you have problems with your skin breaking down and getting more breakouts, this product is a miracle worker!!! This is a MUST-HAVE in every home!!! I have never been so satisfied with a purchase! Thank you! All the nurses on my team have been informed!!! I want us all to be beautiful!" —Camille Rogers
Get it from Amazon for $15.99 (available in three colors).
Reviews have been edited for length and/or clarity.
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