30 Makeup Products That Are So Good, They’ll Make You Want To Change Up The Routine You’ve Been Doing Since College
@soldejaneiro / Via Instagram: @https://www.instagram.com/soldejaneiro/p/DIzLsoghL8R/?hl=en, @soldejaneiro / Via Instagram: @https://www.instagram.com/soldejaneiro/p/DHRTTRxtI8U/?hl=en&img_index=1
Promising review: "This lip butter is everything! The texture is so smooth and buttery, and it glides on effortlessly without feeling sticky or heavy. The caramelized vanilla scent is heavenly — sweet, warm, and comforting without being overpowering. It keeps my lips incredibly soft and hydrated for hours, even in dry weather. I also love the larger size — it feels luxurious and lasts a long time. Definitely a staple in my skincare routine now. Highly recommend!" —Meghan
Get it from Amazon for $18.
Ulta, @kyliecosmetics / Via Instagram: @https://www.instagram.com/kyliecosmetics/p/C_axIFlJhrJ/?img_index=1
Check it out on TikTok! It's literally giving skin.
Get it from Ulta for $32 (available in 24 shades).
Amazon
Promising review: "THIS. IS. AMAZING. 😍 I’m obsessed with this face milk! It’s so lightweight, and my skin just drinks it in. It feels so good without being heavy or greasy like some other moisturizers. I usually hate putting moisturizers on because I don’t like it getting all over my hands, but this is super-absorbent and doesn’t leave a greasy residue. I love it so much that I keep a bottle in my purse and my car so I can apply it on the go. I’m kind of [obsessed], TBH. It’s the perfect way to keep my skin hydrated all day long!" —Single Mom, Happy Kids!
Get it from Amazon for $28+(available in two sizes).
www.amazon.com, www.amazon.com
Promising review: "The lightest color works well for me for a natural look. I use this to accentuate my nose freckles if any makeup is over them. It stays pretty well, too!" —corabro
Get a set of two from Amazon for $8.99 (available in two sets).
@supergoop / Via www.instagram.com
Promising reviews: "First sunscreen for the face I have ever felt to be truly clear and so lightweight! Amazing. Will use forever. Highly recommend!" —Kat
"I can't live without this sunscreen anymore. Very easy to apply, it gives a nice finish to my face after a skincare routine. It has a very pleasant finishing touch, so I've been using it instead of a primer. It is invisible, so no worries about the white cast at all. Can't recommend it enough." —Napassawan Makkason
Get it from Amazon for $18+ (available in SPF 40 or 50, and four sizes).
Sephora
Topicals is a Black woman-owned small biz!
Promising review: "This is it. This is the one that *actually* blurs and fills in significant pitted scarring and large pores. My skin is oily/dehydrated. After years of trying every single primer available and being let down, I am astonished. On a totally bare, clean face, I press it into the scarring (don't rub, just tap it in) and wait for 30 seconds. The primer dries completely and levels itself into smoothness. I use Estée Lauder Double Wear foundation on top, and it actually stays put all day. I was worried about the silicone in this primer causing foundation separation issues, but after a 10-hour day, everything is still in place. I did look a tad oily after six hours and had to re-powder." —lcsftw
Get it from Sephora for $34.
Sephora, @onesize / Via Instagram: @https://www.instagram.com/onesize/p/DJWuvW2xVmJ/?hl=en&img_index=1
One/Size is a queer, Filipino-owned business founded by makeup artist Patrick Starrr to ensure that makeup is really one size fits all, as it should be.
Promising review: "WOW Patrick, I never got your first setting spray, but you DEFINITELY got my attention with THIS new one. Of course, I’ve only used it once, but for me, having to use a setting spray one time makes a difference in whether I like it or not, and WOW, I am OBSESSED. The lay down on this setting spray is GORGEOUS, my new obsession." —nikkicaleb
Get it from Sephora for $34.
One/Size
Promising review: "Girl, you’re telling me you’re giving me a two-in-one. Not only is this one of the best setting sprays out there, but you’re telling me it has SPF in it!! You know ima be spraying this all day, every day from now on. I absolutely love how it sets my face and how good it feels, too!" —Elizabeth J.
Get it from One/Size for $39.
@elfcosmetics / Via Instagram: @https://www.instagram.com/elfcosmetics/p/C0M880JS3JT/?hl=en&img_index=1, Amazon
Promising review: "I am not a morning person, but have to be at work at 7:00 a.m. I don't use a lot of makeup, but mascara is one of the two things I never go without. I have been having trouble even with some of my go-to brands, with the mascara not staying put in the humidity. I read a review about this mascara and decided to give it a go. I love it! The 'tubing' effect gives me noticeable, lovely lashes, and it stays put all day. However, it is by far the easiest I have used in years to get rid of when it's time. One swipe with a cleansing wipe seems to get all the little tubes off — I no longer wake up with residual raccoon eyes even after cleansing at night." —cmp
Get it from Amazon for $7 (available in three shades).
Sephora
Promising review: "This is my favorite lip oil that I’ve tried! The iridescence is beautiful any time of day, and it smells so good it makes me want to eat it! I wear it to work, around the house, and out running errands — you really can wear it for any occasion. I also appreciate that it’s not sticky feeling!" —DrStassi
Get it from Sephora for $26 (available in two finishes and seven shades).
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small biz specializing in hygienic, vegan, and cruelty-free skincare products.
Promising reviews: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
"I will never stop buying these! I love the feeling of taking off all of my makeup with this cloth! It’s perfect and does the job! Great price for an amazing product! Buy them now!" —Nikki
Get a pack of 50 from Amazon for $17.95 (also available in other multipacks).
Promising review: "Let me first say, I’m a good Christian woman. I never wanted to mess around in magic, but after purchasing this thing, not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There’s no other reason this thing works as well as it does, for as inexpensive as it is, than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I’d give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me. I’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I’m stoked to use this thing! As for cleaning frequency, because my skin just hates me, I can assume I’ll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It’s also super small. If I had normal-sized pockets like my boyfriend’s pants did, I’d be nervous I’d lose it. But I don’t, because I wear clothes made for women. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don’t care. Just listen to me, you’ll love it." —Coley
Get it from Amazon for $8.04.
Amazon
Tower 28 is an LA-based, Asian woman-owned small biz that creates vegan and cruelty-free beauty products for all skin types.
Promising review: "This is soooo good. It is a clear balm that doesn’t dry down, but it doesn’t move and does give a healthy shine." —marlin castellanos
Get it from Amazon for $18.
Jordan Grigsby / BuzzFeed, @anastasiabeverlyhills / Via instagram.com
The magic that is this product, omg. This brow pencil is my guilty pleasure. It's just reliable, and we love a reliable product. 👏🏽👏🏽 I've been using this for probably close to 10 years. It is a splurge product for me; I do fall for cheaper alternatives and such, but whenever I return, it reminds me that this brow pencil is truly unbeatable. It's really in its own lane. The pencil is sooo thin, so it helps create the most natural, realistic brow-like strokes, which is the look I LOVE. I mean, just look at the pic above, you can literally see the hair strokes I made using this. The colors are also so natural, I personally love the soft brown, even though my hair is naturally a very dark brown — it just looks the most realistic for me. Anastasia, girl, you did your big one with this... oh, and are you a witch? You can tell me, I won't tell anyone.
Promising reviews: "This is my go-to eyebrow pencil! I have tried many different brands, but I always end up returning to Anastasia Brow Wiz. It stays in place and it looks natural without being too harsh! Excellent product!" —Amy E. Newby
"Love this product. Will forever buy this product. Goes on smooth and stays on all day." —Sara A Smith
Get it from Amazon for $26 (available in eight shades).
Promising review: "This gel keeps my brows in place without feeling stiff or sticky. I love how it blends with my brows and provides a strong hold while still looking natural." —Elena B
Get it from Amazon for $23.
Sephora
I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders, and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW, I am a brown-skinned woman, and the translucent, ultra peach, and ultra pink shades all work perfectly for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!
One/Size is a queer, Filipino-owned business founded by makeup guru Patrick Starrr to ensure that makeup is really one size fits all, as it should be.
Promising reviews: "Literally, what's in this powder? Beauty spells? I have normal to dry skin, but tend to grease up pretty easily when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one, for me, is top tier. It didn’t necessarily dry out my skin, but it stopped it from becoming greasy, and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing; I’ve never been more in love with a setting powder!" —Kamoni
"I got the mini size because I'm not a big powder person. I have eczema and really sensitive skin, especially on my face so I've always sort of hated using powder. I saw this on TikTok when it first came out and saw that a lot of people with dry skin loved it so I decided to give it a try. It's literally so nice and leaves my dry skin looking smooth and seamless. This is the first powder that I actually use every single day. It keeps my makeup on and doesn't crease on my under-eyes and around my face." —LidiaR
Get it from Sephora for $18+ (available in two sizes and seven shades).
www.amazon.com, www.amazon.com
Promising review: "I work for an Amazon warehouse, so I move a lot and sweat. This gives me a great glow and covers imperfections. It's super light and perfect for summer days. It's pretty amazing how it's sheer but covers so well." —Jame
Get it from Amazon for $13.98+ (available in five shades and two-packs).
Amazon, www.amazon.com
Promising review: "I loved this setting powder; it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehe." —Charlotte Laim
Get it from Amazon for $25.
@elfcosmetics / Via instagram.com, Amazon
Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. ELF KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays…and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA
Get it from Amazon for $9 (available in six colors).
Kayla Suazo / BuzzFeed, www.amazon.com
Promising review: "I LOVE this stuff. My everyday makeup is literally just this undereye concealer, mascara, and ChapStick. I work 12+ hour nightshifts, so under-eye concealer is a MUST. I am literally always tired and my dark circles never seem to go away, but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" —gustavo
"How am I just now using this amazing concealer? I have horrible dark circles, and this is my miracle worker! This literally blends away any dark bags under my eyes like it has some sort of magical sorcery mixed in it." —Myranda Z.
Get it from Amazon for $8.98+ (available in 24 shades and multipacks).
Promising reviews: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
"Must-have! I purchased this on a whim because of TikTok and, honestly, have no regrets. The scent is faint but has the perfect amount of smell. It moisturizes my face immediately, and my makeup comes off super easily. I absolutely LOVE it." —Meli
Get it from Amazon for $5+ (available in three sizes).
Amazon, @toofaced / Via instagram.com
Promising reviews: "Okay… just wow!! So I was looking for a mascara that would actually make my eyelashes look good without having to apply, like, 50 coats before they popped, and this mascara is it! With only one coat, they pop so quickly! It goes on so smoothly, and I absolutely love how thick my lashes become so quickly! Highly recommend this mascara! I will never turn back to any others now!" —Ashly Richardson
"This mascara is by far the BEST mascara I’ve ever used. No matter the price, I will now purchase this forever." —Alexandra Meoli
Get it from Amazon for $16+ (available in two sizes, two shades, and a two-pack).
See the blue shade in action on TikTok!
Promising review: "This stuff is so cool! I’m a makeup artist and I’ve started using this to get the perfect shade match for my clients, and it works with ANY foundation. I’ve even perfected my own custom shade of foundation! This performs like a high-end product. Buy it!" —Moviemaniac
Get it from Amazon for $7.19+ (available in three shades).
Sephora
Promising reviews: "This gloss is INCREDIBLE! So sparkly and not gritty. It looks amazing by itself or over the top of a lipstick. Soooo happy I finally got my hands on this shade." —cannonator
"Visibly PACKED with glitter! I like how well it can stand on its own without lipstick and that you don’t have to look too closely to see how it sparkles!" —arcturus
Get it from Sephora for $22 (available in 20 shades).
It comes with a bond, seal, and tweezers.
Promising review: "These lash clusters are amazing! They stack so beautifully without looking bulky or unnatural. The base is super thin, which makes layering easy and seamless, and they blend perfectly with my natural lashes. Whether I’m going for a light, wispy look or full glam, they hold up and stay put all day. Definitely a staple in my lash routine!" —Ari💕
Get them from Amazon for $13.99 (available in 12 other kits).
Amazon
Promising review: "This lasts all day! As with anything plumping, you'll feel the tingle. I can just apply ChapStick throughout the day and it 'reactivates' the liner and you'll feel the tingle again. I think I'm done with lip fillers, this works soooo well!!! Five stars definitely!" —Kristi P.
Get it from Amazon for $9.99+ (available in 12 shades).
Ulta
Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones.
Promising review: "I'll admit, I was totally skeptical of these Huesticks. I am 34 years old, of Sri Lankan descent (medium to deep tan skin), and I've NEVER been good at makeup. I was excited to try these Huesticks, made by and vouched for by a fellow South Asian, but was worried it would look like I was ACTUALLY wearing makeup. I was pleasantly surprised after using Rise under my eyes and around my mouth, blending with a makeup sponge, and then using my same amount of cc cream and powder foundation. You really still can't tell I'm wearing makeup. I even asked my BF if he could see the orange 'glow' under my eyes before I put on the cc cream, and he couldn't see it! It really was color correcting!" —Reviewer
Get it from Amazon for $22+ (available in four shades) or Ulta for $26(available in four shades).
Tower 28
Promising review: "Where has this been all my life?! Let me start off by saying that I absolutely adore blush in my beauty routine. As a longtime fan of this brand, I’m so happy I finally picked up my very first shade of Beach Please in 'Rush Hour' this year. 😍 I think it took me so long to try because, as an oily skin gal, I was afraid that a dewy formula would not complement me, but I thought wrong; it works so well on my skin! This color is a beautiful peachy coral which appears very bright at first but blends beautifully and leaves a gorgeous, healthy glow. ✨ The texture is also SO fun! I like to apply it by tapping with my fingers or using a clean beauty sponge to stamp it on. :) So excited to pick up more shades, this product was an instant love! 💖" —Kimberly J.
Get it from Tower 28 (available in 10 shades) or Amazon (available in seven shades) for $20.
Promising review: "I have dark under-eye circles and have tried countless products. This REALLY helps! I wear it under my concealer, and there is a NOTICEABLE difference when I do/don't wear it. This product is great because it can be worn alone as well, without making you look weird. I have fair skin, and this product is perfect. I will be reordering." —Honesty333
Get it from Amazon for $32 (available in three shades).
www.amazon.com, www.amazon.com
Check out a TikToker applying the foundation.
Promising review: "I've tried so many foundations, and so much skincare just to cover my acne, hyperpigmentation, and enlarged pores, but I swear nothing worked until I used this. I was absolutely blown away by how hydrating it is. I didn't even have to use concealer under my eyes because it perfectly covered my dark circles. Not a single spot is dry or patchy, even after a few hours. I've never felt so confident in makeup. I will forever be repurchasing." —Charlotte
Get it from Amazon for$15+ (available in two sizes and 39 shades).
The reviews used in this post have been edited for length and clarity.
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