30 Products From Queer-Owned Businesses You’ll Want To Treat Yourself To ASAP

30 Products From Queer-Owned Businesses You’ll Want To Treat Yourself To ASAP

BuzzFeed-Shopping·2025-06-19 05:06

1. An 'omw to the gay bar' T-shirt you can just point to anytime someone asks what your plans for the day are. It’s made from 100% cotton, so it’s super soft and breathable — basically the perfect graphic tee to toss on whether you’re actually en route to the bar or just there in spirit.

Ash + Chess

Ash + Chess is a stationery and gift company run by a queer and trans couple based in Kingston, NY. They create greeting cards, art prints and more in bold, retro color palettes, using their artwork to uplift the queer community. 

Get it from Ash + Chess for $30 (available in unisex sizes S–5XL). 

2. A delicate bead ring if you want to add some texture to an existing ring stack or wear it on its own to accessorize without feeling too flashy.

Automic Gold

Automic Goldis a queer- and trans-owned fine jewelry company started by AL Sandimir. They specialize in timeless and genderless pieces made from sustainable materials. 

Promising review: "This ring is so beautiful and delicate. I bought it as a gift for my partner and had to get one for myself. It is now my favorite ring." —Carlos R.

Get it from Automic Gold for $99 (available in sizes 2–16 and three colors). Pick up a ring sizer if you're unsure of your ring size. 

3. A jar of shower steamers that'll hug your nose with the zingy scents of peppermint, eucalyptus, and menthol. They'll put a pep in your step on weekday mornings that cruel 6 a.m. alarm says it's time to start the day.

Lovewild Design

Lovewild Design is a queer woman-owned and family-run small business based in NYC, where its products are handmade. Read more about aromatherapy and stress and tension at Johns Hopkins.

Promising reviews: "They make my shower feel like a luxury retreat." —Emily r

"These eucalyptus shower steamers are my daily dose of zen." —Maya A

Get a jar from Lovewild Design for $24.

4. A raspberry-flavored Taste of Space Lip Milk so you can treat your pout to a hydrating, nourishing formula that truly feels outta this world. Wear it solo or use it as the first step in your lip care routine to create a smooth base for the rest of your products!

Good Light

Good Light is a queer-owned inclusive Korean beauty brand that creates cruelty-free and vegan products while perpetuating a movement that is inclusive and fluid, always adapting to better serve its growing community.

Promising review: "As a northern New Yorker, I have tried countless balms and lip hydrators to try to avoid cracking. Other options leave me feeling greasy or quickly dry after stepping into the cold. I am being so serious when I say I have found my holy grail. The consistency is so silky and it absorbs quickly. After a minute it doesn't even feel like I have anything on, my lips are just super natural smooth feeling. Plus, the smell and taste is a really nice subtle sweetness, so you really can't go wrong. It's a perfect stocking stuffer and I cannot recommend it enough." —Emma

Get it from Good Light, Ulta Beauty, or Amazon for $18.

5. A snack fries variety pack because snacking may technically be a year-round occasion, but summertime snacking is in a league of its own. Hello, is there anything better than a good munch sesh on the beach after you spent an hour jumping waves in the ocean? Or lying in a pool float while you get your crunch on? I think NOT! 

Amazon

A little while back, Pipcorn was kind enough to send me some of their delicious snacks and as a tortilla chip fan, I instantly loved their sea salt corn dippers. Not only did they pair perfectly with peach salsa (the best kind, argue with the wall), but they were also just as good on their own. The second I finished the bag, I wished I could plant a corn dipper tree in my kitchen and grow more of these, but unfortunately, I can't, so until I can, I will gladly buy them from Amazon. —Sam

Pipcorn is Black family-owned and sells heirloom snacks like popcorn, cheese balls, crackers, and more. 

Get a variety pack of six from Amazon for $35.99 (but if variety isn't your thing, you can also buy packs of individual flavors: cheddar cheese, fiery cheddar, and truffle).

6. A bold nameplate necklace with your name— I mean, yourrrr... *sighs* Sorry, but we both know you are, in fact, unhinged. This necklace has a gorge curb link chain and happens to be nickel-free and hypoallergenic, too.

The Peach Fuzz

The Peach Fuzz is a queer-owned small business making kick-ass stickers, clothes, home goods, and more.

Promising review: "I've never met a necklace that's more me in my life. 10/10." —Jo

Get it from The Peach Fuzz for $30.

7. A ridiculously cool handmade ceramic ramen bowl by Mud Witch to brighten up your kitchen (and your eating experience) in the best way. They're both dishwasher- and microwave safe (love!) and are available in tons of stunning colors that you get to choose yourself.

www.instagram.com, www.instagram.com

I own numerous Mud Witch goods (from mugs to planters) and they are all SO beautiful, SO unique, and SUCH great quality. I honestly can't recommend this small biz enough! —Amanda

Mud Witch is a queer-owned small business run by Japanese/Mexican ceramist Viviana Matsuda in San Francisco.

Note that this item is made to order, so it may take some time to ship because the shop owner is busy creating their magic✨

Get it from Mud Witch for $55 (available in flower, heart, and round shapes).

8. A pair of TomboyX boy shorts from their Progress Pride Stripes Collection — these wedgie-free undies have a stay-put waistband that's silky soft, so you won't have to worry about 'em riding up or pinching unexpectedly. The smooth cotton-blend fabric has just enough stretch to keep you comfy all day long, so don't be surprised if you buy these in multiples.

TomboyX

TomboyX is a queer-owned, eco-friendly, size-inclusive underwear brand that designs and manufactures thoughtfully crafted products for all bodies and needs, catering to all sizes and across the gender spectrum.

Promising review: "Am I dreaming?? Ever since I got my first pair of these boy shorts a couple of months ago, I keep waiting for the other shoe to drop. After literally decades of trying out boy shorts that invariably ended in the sadly familiar disappointment of uncomfortable ride-up and skimpiness that left half my derrière hanging out, I was reluctant to try yet again. After placing an initial order of TomboyX undies and falling in love with the yummy cotton fabric, solid construction, and flattering and comfy fit, l decided to give their boy shorts a try. OMG am I glad I did!!! I’m still amazed over the way these fit me to a T, actually look good on me(!), stay in place, and completely cover my behind, even after repeated washes. I’m still pinching myself and have already gotten a second pair. I like them so much I find myself looking forward to my old undies wearing out so I can replace them with more of these." —Mad4cavies

Get them from TomboyX for$26 (available in sizes 3XS–6X and in 27 colors/prints; and get the matching bra here!).

9. A vision board book filled with gorgeous pictures and quotes that'll allow you to manifest your dreams and goals for the future in the form of a fun and relaxing craft. Goodbye doom scrolling, I have European sights to imagine seeing and delicious treats to envision myself eating.

Amazon

Free Period Press is a queer woman–owned biz based in Cleveland, Ohio that sells thoughtful notebooks, prints, stickers, and more!

Promising review: "This was my first time doing a vision board and this book is excellent with lots of positive phrases and beautiful pictures. Love it for value, size, and variety!" —Helen Navarro

Get it from Amazon for $14.97+ (also available in kid/teen version).

10. A medium-hold soft clay pomade designed with short hair in mind. Formulated with natural waxes and plant proteins, this pomade will help you style your hair perfectly without making it crunchy, sticky, or stiff!

The Barb Shop

The Barb Shop is a queer-owned haircare business serving Barbs with short hair cuts.

Promising review: "I've been using this product for a year now and absolutely love it. No other product works as well on my short spiked hair." —Kathy P.

Get it from The Barb Shop for $30 (available in two scents).

11. A tomato leaf and moss–scented candle to make you feel like you're in a sun-drenched garden. Ahhhh! And with its 50-hour burn time, you can look forward to many hours of its relaxing leafy-green scent.

Underdog Candles

Underdog Candles is a queer-owned and woman-owned small business based in Portland, Maine. They donate 5% of proceeds to organizations that support LGBTIQ+ causes.

Get it from Underdog Candles for $22.

12. A Boy Smells candle in the scent "Les" that smells like a fruity floral daydream floating through NYC's Lower East Side. Think black currant, peach blossom, and vanilla all mingling together in one cozy vibe. Its bold zest will quickly show you why this is a bestselling candle. Plus, it comes in Boy Smells' iconic black glass jar that looks *chef's kiss* on any shelf.  

Boy Smells

Boy Smells is a fragrance house based in Los Angeles, founded by Matthew Herman and David Kien in 2015, creating gender-fluid candles, perfumes, and home scents that blend masculine and feminine notes.

Promising review: "Absolutely obsessed with this candle!! I light it nightly for few hours. My whole apartment smells wonderful! I hope they will keep making them as they’re my favorite candles ever!!! Smells floral and refreshing too!" —Cigdem O.

Get it from Boy Smells for $44 (available in seven other scents).

13. A pearl highlighter to deliver an iridescent glow that catches the light jussst right, giving your cheekbones, collarbones, and anywhere else you apply it a dazzling shimmer. The texture is blendable and buildable — meaning you can go from a subtle sparkle to a blinding beam of light depending on your vibe.

KimChi Chic Beauty

KimChi Chic Beauty is a Korean and queer-owned biz founded by drag queen Kim Chi! The brand sells fabulous lip treatments, lashes, eye palettes, and more, with 2% of proceeds donated to The Trevor Product to support LGBTQIA+ mental health and suicide prevention.

Get it from KimChi Chic Beauty or Amazon for $25 (available in two colors).

14. An antioxidant cleanser that's like a feast for your skin. It's packed with nourishing and soothing ingredients like green tea water and fruit extracts, which help brighten and improve your complexion. Plus, its silky lather is so good, it'll have you counting down the minutes till the next time you wash your face. 

Smood

Smood is a queer and AAPI-owned skincare brand creating gentle, barrier-friendly products for acne-prone skin. Their fun, inclusive line is all about treating your skin with care — not harsh ingredients.

Promising review: "The ingredients in this cleanser are amazing. I can tell my skin looks immediately brighter every time I use this. Super refreshing to use the morning :)" —Chrissy

Get it from Smood or Amazon for $24.

15. A "The Future Is Queer" patch for anyone who lives for tarot and would love to add a lil' accent to their denim jacket or backpack. Be prepared for all the "Oooh, where did you get that?" inquiries.

Grrrl Spells / Etsy

It's designed to be the size of an actual tarot card and measures about 2.7" x 4.7"!

Grrrl Spells is a nonbinary and POC-owned business that's been making spoopy queer art and accessories from Toronto, Canada since 2017. 

Promising review: "This patch is so pretty, I was instantly in love with it. It is amazing quality and in person the metallic threads pop soooooo prettily! I'm so happy to have this patch in my collection." —Bernard

Get it from Grrrl Spells on Etsy for $9.15.

16. Martyr!, a NYT bestseller about a queer young man named Cyrus Shams, an orphan and son of Iranian immigrants, who discovers a family secret that takes him to New York City to visit a terminally ill artist. 

Knopf Doubleday Publishing Group

FWIW, I loved this book — it was my first 5-star book I read this year! —Melanie 

Hive Mind Books is a queer-owned bookstore based in New York City. They specialize in queer and trans books, and have a curated selection of general interest books.

Get it from Hive Mind Books for $18.

17. A bottle of delicious wine you'll buy with the intention of sharing with your friends at your next game night, but ultimately open before anyone even gets there. Whether you're a Riesling or Rosé girlie, Zē Wines has got you covered.

Ze Wines

Zē Wines is a queer-owned wine brand! Its founder, Zane Morris, named it after the gender-neutral pronoun “Zē” to let everyone know that these wines are for them.

Get it from Zē Wines for $20+ (available in five types).

18. A zodiac constellation cross stitch so you can decorate your space with a special handmade piece while repping your star sign. (Where are my fellow "it's almost our birthday szn" Cancers at?!)

Junebug and Darlin / Etsy

Junebug and Darlin is based in Portland, Oregon and offers a fun variety of cross stitch kits and patterns, needle minders, and embroidery hoops that people of all skill levels can enjoy. 

Get it from Junebug and Darlin on Etsy for $45 (available in 10 astrological signs).

19. A Telfar Puff Shopper Bag I have no doubt you've been ogling over since its debut. The quality of these designer bags is so great; it's something that could be passed down for generations! And while the style options for their iconic shopper bags are endless, this puffer version really just takes things to a new level. TL; DR: get yours asap! 👏🏾

Telfar, www.instagram.com

See a TikToker's personal collection of different styles and sizes here.

Telfar is a Brooklyn-based brand created by Liberian-American fashion designer Telfar Clemens. The genderless fashion label is known for their embossed logo bags, but they also carry a variety of apparel and accessories.

Get it from Amazon for $220 (available in three sizes and eight colors) or straight from Telfar for $100+ (available in three sizes and tons of colors/styles).

20. A delicious trio of jams you will likely kick yourself for not buying sooner the second you taste them. I mean, how did you make it this far in life without topping your morning toast with raspberry redcurrant geranium? How could you have possibly enjoyed yogurt bowls without cherry rosehip hibiscus? And a bowl of vanilla ice cream without lavender blackberry rhubarb?! Well, that's just criminal.

V Smiley Preserves

V Smiley Preserves is based in Vermont and sells preserves, honey, and marmalade you'll wanna stock your kitchen with immediately. 

Promising review: "Sent this to friends across the country for the holidays — you can't go wrong sharing this incredible taste of Vermont with folks who aren't lucky enough to be able to find V Smiley at their local co-op or favorite farmers market. :)" —Asa W

Get it from V Smiley Preserves for $22 (available in two sizes).

21. A rainbow"Love Thy Neighbor" sticker from Gay Pride Apparel that says what we're all thinking. With a vinyl finish tough enough for water bottles, laptops, or even your bumper, this little reminder packs a big inclusive punch. It's weather proof, bubble free, and honestly... just good vibes in sticker form. So just stick it, mean it, and live it. 🏳️‍🌈

Gay Pride Apparel

Gay Pride Apparel is a New York City-based and Latinx-owned apparel and accessories brand founded in 2019 by Sergio Aragon and Jesus Gutierrez. They offer LGBTQ+ pride gear, ranging from tees and hats to stickers and blankets. 

Get it from Gay Pride Apparel for $8.99+ (available in three sizes).

22. Beekman 1802's Bloom Face Cream, a lightweight, non-greasy moisturizer that's like a probiotic smoothie for your face. Packed with goat milk and niacinamide, it helps boost hydration and strengthen the skin barrier — and reviewers say it leaves their skin looking brighter and feeling way softer. Bonus: the unique pump ~blooms~ open like a little skincare flower, and yes, it's as satisfying as it sounds.

Amazon

Beekman 1802 was founded by husband-and-husband duo Brent Ridge and Josh Kilmer-Purcell on their upstate New York farm. They're known for using the nourishing power of goat milk in their formulas — and btw, they're the biggest goat milk skincare brand in the WORLD!

Promising review: "How did I not know of this fabulous product? It is so creamy and moisturizes immediately. My skin is just glowing after I put it on. My skin never gets dried out during the day and it looks well hydrated into the evening. I highly recommend this product!" —Sandra T

Get it from Amazon for $54 (available in a travel- or jumbo size and a refill pod for the bottle).

23. A seeds of liberation print to serve as a beautiful reminder that (*cue High School Musical*) we are, in fact, all in this together. The art style is simply stunning and will certainly breathe life into any room — even the closet Merlin and Arthur from BBC's Merlin refuse to come out of. 

Little Gaze // Etsy

And here's a frame similar to the ones pictured above that's available in a wide range of sizes!

Little Gaze is a black and queer-owned small business that creates art to inspire radical imagination. They make shirts, stickers, prints, and more, with a portion of all sales going to support local and global mutual aid projects.

Promising review: "Beautiful high-quality print, arrived well-packaged and undamaged. A great addition to my office and an important reminder for my law students!" —Sarah Denbo 

Get it from Little Gaze on Etsy for $30+ (available in six poster sizes). 

24. A Shark Tank-featured Poplight, the ultimate renter-friendly light upgrade that's super easy to install with its adhesive stickers and *built-in* leveler. AND they're completely wireless, as they come with a rechargeable battery that lasts up to nine hours. The best part? You can control the sleek, modern light from an app on your phone!

Amazon, www.amazon.com

Poplight is a Denver-based, woman-founded company by wives Caroline and Rose Matthes that creates stylish, rechargeable stick-on wall sconces.

Promising review: "I couldn't agree more... this totally is a lighting game changer! If you're like me and constantly revamping your home, and moving things around, well this cute, rechargeable, no-wiring-needed light is just the ticket. It took me all of 30 seconds to install, and the brightness settings on the app are perfect. I like that I can set a timer on the light so I don't accidentally leave it on. Mine came with an extra battery, so when the initial one needs to be recharged, I just swap it out. I actually think I'm going to need to buy another one!" —Lauren

Get it from Amazon for $99 (available in five colors).

25. A sweet, Gemini-inspired (!) herbal tea made with hibiscus, elderberries, lavender, milk thistle, and rose petals. In addition to providing you with a little bit of vitamin C, these ingredients can also help improve digestion, boost your immune system, support sleep, and so much more! Plus, it's aromatic as heck, so you'll love smelling it as much as drinking it.

Lavender Lovelies

Lavender Lovelies is a queer, family-owned small business making tea in the hopes of helping heal those that find it. They donate a percentage of the proceeds earned to queer and trans organizations and funds.

Get it from Lavender Lovelies for $10.50.

26. The TikTok and Instagram-viral One/Size waterproof setting spray to seal your look like Rose on that door in Titanic — totally unwavering. Whether your go-to is a one-step concealer or full glam, this amazing transfer-proof and sweatproof spray (seriously, look at that gif below, I'm in awe) provides the perfect mattifying finish. MUAs love it!

www.instagram.com, Sephora

One/Sizeis a queer, Filipino-owned business founded by makeup expert Patrick Starrr to ensure that makeup is really one size fits all, as it should be. 

Promising review: "Holy grail status achieved. The On ’Til Dawn setting spray by One/Size is the real deal. I have combo skin that usually turns into an oil slick by midday—but this spray LOCKS everything in place. My foundation stays fresh, my contour doesn’t budge, and it even held through a humid day and a full night out. The mist is fine, the finish is truly matte (without feeling dry or cakey), and it somehow makes my makeup look better the longer I wear it." —MTunc001

Get it from Sephora for $17+ (available in two sizes and two finishes).

27. A pair of adorable cherry earrings because they'll make you smile every time you look in the mirror...and all the compliments you'll get when you step out of the house won't hurt either. So really, there are no bad days when you've got these on. These cuties are handmade with Japanese glass beads, and reviewers say they're comfy and lightweight, too!

Starflower Stitches / Etsy

Starflower Stitches is a queer-owned Etsy shop based in Brooklyn, NY. 

Note that this item is made to order, so it may take some time to ship because the shop owner is busy creating their magic✨

Promising reviews: "Absolutely obsessed! I got these earrings as a birthday gift to myself, and they have become my new favorite earrings. They bring some fun to any boring outfit. I can’t wait to play around with them in an earring stack." —Makaela

"The earrings are so adorable and very well made! I have already worn them many times and they are a new favorite!" —Mikayla Corrado

Get it from Starflower Stitches on Etsy for $35.

28. A ~cheeky~ embroidered cap featuring the juiciest of peaches! If dad jokes are your cup of tea, then this punny hat is a warm mug of Earl Grey.

Mint Condition Apparel / Etsy

Mint Condition Apparel is a queer, woman-owned business who make embroidered apparel for dental professionals, nurses, vet techs, doctors, students, and other healthcare professionals.

Get it from Mint Condition Apparel on Etsy for $31.50 (originally $42).

29. A gorgeous marbled glass coaster set that'll elevate your coffee table's ~aesthetic~ while preventing those pesky water ringlets from ruining the surface. Each one is carefully hand-cut, fused, and sanded so they're truly one of a kind! They also come with silicone bumpers on the bottom so they won't scratch your table.

Made By Rheal / Etsy

Made By Rheal is a Black trans-owned business based in Oakland, California that sells a beautiful array of home goods like coasters, flower pots, glassware, blankets, and concrete hands.

Promising review: "Everything Rheal makes is gorgeous! The coasters are a beautiful addition to our living room!" —elizabethleighclancy

Get a set of four from Made By Rheal on Etsy for $85 (available in many other styles in their shop!).

30. An Alder New York face mask trio aka your skincare mood ring in pouch form. Each single-use mask tackles a different concern — one brightens, one clarifies, and one smooths — so you can treat your face based on how it's feeling that day. They work in just 3–5 minutes, come in travel-friendly packets, and are perfect for your next lazy Sunday self-care lineup.

Alder New York

Alder New York is a Brooklyn-based clean skincare company founded in 2016 by best friends Nina Zilka and David Krause.

Promising review: "This fantastic Exfoliating Mud Face Mask Trio set made my skin so smooth. After a long day at work, they helped me unwind and relax. Amazing for your skin and night routine. I also gave one to my roommate, and she loved it!" —Catherine N.

Get it from Amazon for $29 or Alder New York for $10.

Reviews have been edited for length and/or clarity.

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