31 Affordable Beauty Products That Are So Amazing, They Deserve Their Own Fan Edits
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Get it from Amazon for $5.69 (available in a pack of two).
Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff 🩷" —Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae
Get it from Amazon for $19.90 (also available in a smaller size).
www.amazon.com, www.amazon.com
Promising review: "None of the many cleansers I’ve tried throughout my life have worked as incredibly as this one has. I’ve had top recommended brand cleansers that required two washes to thoroughly cleanse it all off. Not with this one. And the scent is wonderful!! I love it even more for that! The size of the bottle is much bigger than I expected and for such a great price!! Highly recommended!" —Carlos
Get it from Amazon for $11.99+ (available in two sizes).
www.amazon.com, www.amazon.com
Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick!" —Hayden Smith
"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant
Get it from Amazon for $5.98.
To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Get it from Amazon for $13.95 (available in three scents and four sizes).
www.amazon.com, www.amazon.com
Arvazallia is a small business that specializes in hair repair and hydration products.
Promising review: "My hair was very dull, no shine at all. I put this on dry hair, waited about 30 minutes (after this first time I’ll do the recommended time), rinsed, and was amazed. Soft, shiny hair after one use. Nothing mends the amount of broken ends I had, but they were less noticeable. I snipped off a couple of inches this morning and I feel human again. No more looking like a plague victim, having people make the sign of the cross and averting their eyes when they see me. This is a miracle in a jar." —nettlehart
Get it from Amazon for $14.99.
www.amazon.com, Amazon
BuzzFeed Shopping writer Emma Lord says, "I use this on my skin and definitely have noticed results! While it didn't help completely kick my stubborn pre-period hormonal acne, it has done *wonders* with reducing redness on my face, particularly around my nose, and in dealing with my pores. Since I started using it, my primer and foundation goes on a whole lot smoother, and I'm struggling a whole lot less to cover my pores. After using it for a few weeks, I read the advice of one reviewer to put this on when your face is slightly moist from washing, rub it in, let it dry, and then put your moisturizer on top of it — I've found that it's what got me the best results!"
Promising review: "I was skeptical because I thought this was just an overhyped item, but within the first two days, I saw a noticeable difference in the glow and texture of my face. After a week, even more so. I already have a pretty solid skincare routine, so I didn’t think this would make the big impact it did. I highly recommend it, and it will definitely be a staple of my routine from now on." —andy
Get it from Amazon for $16.98 (available in a two-pack).
www.amazon.com, www.amazon.com
Promising review: "Amazing skincare cleanser. I have dry skin and this is probably the best cleanser I've had in my fight against acne. I would definitely recommend this product since it’s so hydrating and makes your face feel fresh!" —Neil
Get it from Amazon for $13.93+ (available in three sizes and a refill).
www.amazon.com, www.amazon.com
When incorporating retinol into your routine, it's best to start slow (i.e. don't start off using this every day!) and gradually increase the frequency as your skin adjusts. Be sure to follow up with a moisturizer, and if using during the day, always apply sunscreen to protect your skin from UV exposure. Your skin will thank you!
Promising review: "I am very pleasantly surprised with the results of this so far! I'm in my mid-40s and fair-skinned. Sun damage and age spots were starting to take over my complexion. I've tried so many expensive creams, serums, facials, etc, with little results. Decided to try this based on the number of reviews, and I was not disappointed. After less than a week of using this in combo with their morning facial moisturizer with SPF, I already see a noticeable difference. My skin is hydrated, so much softer, and I can actually see the discoloration fading! I am shocked." —KMC
Get it from Amazon for $18.68.
Promising reviews: "I have the kind of eyebrows that look very full with brushing but can quickly look like one has 'collapsed' once my hair or something else touches it. I’ve used nearly every product from Anastasia Beverly Hills but never had luck keeping my brows in place. Well, let me tell you, this stuff is no joke. I had to scrub my eyebrows clean tonight to get them to move. If you need some help holding your fluff, this will be your new favorite product. Also, I was able to ditch the eyebrow pencil since this stuff holds every hair in the place you brush it." —Bailey M, Deacon
"This is so, so much better than the clear mascara that I was using. Ditto for the expensive eyebrow gel that I used before that. This stuff is not crunchy, not crusty, and doesn't wear off all day long. What it IS is nothing short of amazing: a little brow pencil and some of the eyebrow soap, and you have perfect brows all day, with no worries." —H. K. Rodman
Get two-pack from Amazon for $7.99 (also available in a one-piece set).
Emma Lord / BuzzFeed
Emma swears by this mascara: "Hello, that is my face above because I bought into the hype of all the 5-star reviews, and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99 (available in black or brown and in a three-pack).
Promising review: "This is the best eyeshadow primer I have ever purchased! I was on the fence as other primers have left my eyes feeling sticky or heavy, and after long periods of time I still tend to get creases. Not with this primer. A little goes a long way with this primer. It lasts all day, and I have even gone to work a few times still wearing 'last night's makeup' because it holds so well. I am amazed with the quality for the price — and even though the tube is small it has lasted me a little over a year since I only have to use such small amounts." —nasty-otter
Get it from Amazon for $11.19.
www.amazon.com, www.amazon.com
Promising review: "Highly recommend. Learned about it as several influencers used it on TikTok. Tried it, and it’s my favorite. Better than all the expensive brands I had tried before. Smooth application and does an excellent job! Excellent." —Binnyx1
Get it from Amazon for $10.
The above reviewer used the peach color corrector to hide markings on their face just days after being in a car wreck.
Promising review: "So I was in a car wreck on the third of June 2024 and in the first picture [above] you can see a lot of the markings that are on my face. I just got this concealer in the mail today and not a moment too soon because I have an important Zoom meeting. You want to talk about coverage!!!! Now purple is a really hard color to cover, but this product did it and I took a picture [above] just to show how well! I am super impressed. Plus, the price point is amazing and it's just as effective as any high-end product. It went on silky smooth! Thank you E.l.f. cosmetics, you saved me!" —Jessica
Get it from Amazon for $4 (available in five shades).
www.amazon.com, www.amazon.com
Promising review: "Never liked blush until now. I’ve tried so hard to wear blush but it always looked wrong on me, no matter what color or brand. I got a pink color [Glistening Peach] that is so subtle, it's almost imperceptible, but it does something. I can put it on in seconds with no mirror and it will still look good." —Wednesday
Get it from Amazon for $5 (available in seven shades).
Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley
Get it from Amazon for $10.97 (available in three sizes).
www.amazon.com, www.amazon.com
Emma says, "I personally will live, breathe, and die by the magic of$25 'universal' Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency!"
Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5
Get it from Amazon for $7(also available in seven other shades).
Promising review: "I heard all about these on TikTok so I decided to order. I switched my birth control and was having a ton of breakouts — these are amazing! They helped me stop picking at my face and my skin is so clear now. Will always have these in my house from now on!" —Kiara Galloway
Get a pack of 36 from Amazon for $12.99 (also available in a pack of 72).
www.amazon.com, www.amazon.com
This moisturizer went viral on TikTok for how well it works and how incredible it smells!!
Promising review: "Love this lotion. It is very thick and hydrating. Easy to apply. My skin feels very moisturized after application. The smell is definitely the best part. I have sensitive skin, so I struggle to find scented lotion that I like, but this one has not caused any flare-ups on my skin." —Jaquelin g.
Get it from Amazon for $8.98+ (available in seven scents and five pack sizes).
This is silicone- and paraben-free!
Promising review: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —Natasha
Get it from Amazon for $10.97.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
And check out our full Elizavecca hair treatment review for more deets!
Get a bottle from Amazon for $7.60.
Promising review: "I would use hairspray to hold my eyebrows and throughout the day I would sweat through it and it wouldn’t last. I tried this because the price was great and I’m glad I did. This product is awesome. I’ve had it on my brows for a nine-hour shift and they are still in place! It doesn’t dry and get flakey, nor does it feel uncomfortable on the skin. Lastly, I use brow powder and this does NOT affect the look of the powder nor does it smudge it. I will FOREVER buy this product." —Shelby
Get it from Amazon for $9.97 (available in five shades and various packs).
Amazon, www.amazon.com
Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long-lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer
Get it from Amazon for $8.97 (available in 14 shades).
www.amazon.com, www.amazon.com
Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not-even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m., and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
Get it from Amazon for $8.99 (available in two styles).
www.amazon.com, www.amazon.com
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising them. I love these sponges and the price. I apply liquid foundation with a damp sponge, and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Get a set of five from Amazon for $5.99 (available in five sets).
www.amazon.com, www.amazon.com
It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.
Promising review: "This stuff is magic! I purchased this product on a recommendation from a BuzzFeed list, and was not disappointed! I have not been sleeping well due to stress, and the first day I used it, my coworkers commented how well rested I looked! I told them about it and all of them ordered one for themselves. Very impressed!" —Saminyah Marcelin
Get it from Amazon for $9.99 (available in three styles and packs of two or three).
Promising review: "This stuff is amazing, especially for the price. I have very oily skin, and no matter what I used to do, my makeup would get smeared by midday. I bought this, and it made such a big difference. I usually spritz it all over my face after applying foundation and then again after finishing my eyeshadow (before mascara, though). My foundation stays in place and my eyeshadow remains perfect until I take it off at night...no creased or anything. I love this product and hope they never stop making it." —Betchaan
Get it from Amazon for $9.97 (available in four finishes and a larger size).
www.amazon.com, www.amazon.com
Check out this TikTok of the Denman brush in action!
Promising review: "I have 3a/b curly hair and kept hearing all the praises on the Denman brush, so I decided to try it out. This brush is 100% worth it! I can't believe I waited so long to get one. On my lazy days, I can wet my hair and use this brush, only separating out the very top of my hair, and end up with gorgeous curls and clumps. When I want to really do my hair, I'll section everything and just use the brush, using the handle as a means to wrap the hair around it, and my curls are poppin'! So defined and no frizz because I'm not wrapping my hair around my fingers. I love this and highly recommend you get one even if you're not a curly top." —Lady J
Get it from Amazon for $21.95+ (available in six styles).
www.amazon.com, www.amazon.com
This is not a substitute for actually scrubbing your face, but it's amazing for when you are just too tired to do all that and don't want to get your hands wet.
Promising review: "The product is a great alternative to Tower 28, any HCl spray will have a bleach-like smell, but it fades right away. I spray it right after washing my face in preparation for my nighttime routine and after workouts. Just be careful when using it with skin and makeup products as if it’s not completely dry it will deactivate their properties. I use a fan to dry it out and it doesn’t take long. Also, the atomizer mists more than it spritzes so you get nice even coverage. I usually use 3–5 sprays to cover my face. Haven’t had any new breakouts since using it!" —Sophie
Get it from Amazon for $17.46.
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I received my package in excellent condition. No rips or a dirty box! And I’m elated to say that after using for two weeks my skin has never looked better. My skin is less reactive, I’m noticing less breakouts, and my skin also feels softer. My skincare routine has not changed and I have been using the same products for the last three months, so I do believe the recent change in my skin was due to these towels, using them to not only dry my skin post-skincare regimen (both AM/PM) but also to remove my makeup as well!! I’m in love and will continue ordering. 🥰" —Kharys G.
Get a pack of 50 from Amazon for $17.95 (available in six pack sizes).
Reviews have been edited for length and/or clarity.
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