31 Products On Amazon’s “Internet Famous” List With Before-And-Afters That Look Like Straight Up Witchcraft
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Price: $25
www.amazon.com, www.amazon.com
Promising reviews: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
"Omg!! Dude, I've always had really bad dark spots and hyperpigmentation, especially during the summer months. I had a tiny rash I’d been trying to get rid of for some time on my thigh. I used this soap, I checked on it that same night. Tell me why the rash is damn near gone!! I live, breathe and swear by this soap!! It’s so good!!" —Erion
Price: $14.99
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Price: $6 (available in four shades)
Psst — these are also available with matching setting powders for a more matte look!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
Price: $5.98
Amazon
The"Almost Lipsticks"are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s— hydrating balm and a hint of color — making it ideal for daily wear. It’s perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." —The Unexpected Girl Mama
Price: $25(also available in the OG Black Honey)
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Price: $5.48
Rebecca O'Connell / BuzzFeed
Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products.
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).
Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio. It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites. We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest. I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me. If you live anywhere where insect bites are common, you need to own one of these." —Customer
Price: $9.95
www.amazon.com, www.amazon.com
Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer
Price: $10.47(available in Fair to Medium, Medium to Deep, and several sizes)
www.amazon.com, www.amazon.com
Promising review: "This toner is hyped for a reason — it's the best. It works extremely well for sensitive skin, and it leaves my skin soft and moisturized. The redness on my face have completely vanished after using this toner." —Aurelia
Price: $19.69
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Price: $7 (available in three shades)
www.amazon.com, www.amazon.com
Promising review: "I am shocked at the quality of this eyelash curler from E.l.f. After trying and using so many over the years until they break or wear out (including the much overratedShu Uemura), I find this one to be easy to use. It's ergonomically well designed, as it easily goes up to the eye without sticking out too far in your hand. It curls well and the best part for me is the pad is rubber, not silicone, which gives a more gentle curl." —TD
Price: $5
www.amazon.com, www.amazon.com
Promising review: "Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell." —Ann G.
Price: $12+ (available in two sizes)
www.amazon.com, www.amazon.com
Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El
Price: $14.90 (available in four other styles)
Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell
Price: $16.55
www.amazon.com, www.amazon.com
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
Price: $9.98 (available in six styles)
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action.
Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff
Price: $13.95
Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots!
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works!
Promising review: "These eyedrops are pretty magical. It definitely tripped me out the first time I used them because of how clear my eyes were. They clear your eyes instantly. They did burn a little the first time I used them but they didn’t burn after using them the second and third time. My eyes feel feel great after using them and it keeps my eyes clear for a decent amount of time. I typically only use them for special occasions. Would definitely purchase again." —BJ
Price: $11.93
Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae
"Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995
Price: $14.65
www.amazon.com, www.amazon.com
Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" —Kleo
Price: $6.79 (also available in larger sizes and multipacks)
Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D.
Price: $7.97
K18 is a small business that specializes in hair products.
To use, wash your hair with shampoo and not conditioner. Towel dry your hair and apply the hair mask, leaving it for four minutes. Then style as usual without rinsing.
Here's what BuzzFeeder Melanie Aman says about it: "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. I was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry as I do). I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it."
Promising review: "My hair stylist recommended this product for my hair and it was such a superior product to anything else I have used. It is expensive and I have long hair so it is doubly expensive, but so worth it. As I aged, my hair became really frizzy and dry, but this product changed everything, leaving my hair so manageable, silky, soft, and body with no frizz. I cannot say enough good things about K18." —Dawne
Price: $29
Head's up that you should definitely use sunscreen while applying this product and build up your use gradually, because retinoids are very strong! A lot of users also see a "purge," when their acne is temporarily worse as the product starts to take effect, so be on the lookout for that, too.
Promising reviews: "[This] has completely transformed my skin. I used to get hormonal acne every single month. I still get it now, but far less often and severely. Differin has really made a big difference in my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically, one day, my skin looked amazing. It's worth a try for sure!" —Britt
Price: $13.95+ (available in two packaging styles)
Amazon, www.amazon.com
Check out a TikTok of the SkinSmart Facial Spray in action.
Promising review: "I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this my skin starts clearing up! I put some in a travel spray bottle and take it when I’m flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." —SaraSmile11
Price: $17.46
www.amazon.com, www.amazon.com
Gloves in a Bottle is a small business that specializes in skincare products for working professionals.
Promising review: "I am a teacher and literally wash or sanitize my hands several times per hour! If I'm not washing my hands, I'm cleaning all the surfaces in my classroom with harsh cleaners. I thought I would try this lotion and I am thankful I took a chance! It is not only moisturizing, but it's not too scented or greasy. We are not allowed to wear perfume at school due to allergies, and this works perfectly. The best part is that after you do wash your hands, you can still feel the lotion! My cuticles are staying moisturized, too. I am going to get more for home and the car." —Chianti
Price: $19.95
www.amazon.com, www.amazon.com
Promising review: "I've tried over 20–30 different lip balms, but this one is the best, especially in winter time. Rather than being a lip balm, this product is so effective that it almost feels like a cure." —shangus
Price: $3.94
Amazon
FoxyBae is a small business that specializes in hair care and styling products.
Promising review: "First of all, I love the fresh scent. I have medium-texture hair on the sides and back, and thinner and straighter on top. This spray comes in an easy-to-use bottle and gives good body without being stiff or sticky. It does give some hold too if I spray it more heavily. Keeps my hair from looking too flat." —Janet Pics
Price: $16
www.amazon.com, www.amazon.com
Psst — this "gentler" formula contains 4% Benzoyl peroxide, so reviewers with sensitive skin swear by this one versus the foaming 10% version, which admittedly does pack a bit more of a powerful punch.
Promising review: "This working like no other. Sometimes when products have no lather I can’t tell if it’s working tbh. This has no lather but works! Improves breakouts and textured skin. I saw results in four days." —Ellice D. Ellis
Price: $9.77 (available in different sizes)
This shampoo was designed to work for sensitive scalps, color-dyed, and chemically processed hair, as well as for all hair types and textures, with reviewers with 3b–4c curls mentioning it worked for them.
Promising review: "I saw this product from a TikTok video. I was hesitant. I have been dealing with dandruff for almost 10 years, fortunately not that heavy but enough where it was embarrassing. I tried everything. Leave in conditioner, tea tree oil, Head and Shoulders, etc. One brand did work for a couple of days but that's it. But this product has worked EFFECTIVELY. Dandruff free for two months so far. Can leave your hair feeling a little dry so just use conditioner and it will balance out. If other products aren't working for you with dandruff I can confidently recommend this one." —Martin C.
Price: $15.88
Note: this formula includes small traces of bee venom, so patch test before use!
Promising review: "I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, 'I gotta do something about this!' I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I'll absolutely be exploring more moisturizing products from Benton to add to my routine." —Apple S.
Price: $15.30
www.amazon.com, www.amazon.com
Promising review: "I wanted to try this for the longest time and I finally got it and I was not disappointed. I highly recommend this product, especially if you have dry skin. This is my favorite primer to use now. Works so well and helps with making your makeup look almost flawless. Highly recommend it." —Megan Lindstrom
Price: $10
Bio-Oil/Instagram, www.amazon.com
FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago, and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night.
Promising review: "Acne scars? Read this. I found out about this product while scrolling through TikTok last week. It came highly recommended, so I decided to look up the price on Amazon. After reading several reviews, I figured I might as well try it out. Today is the fourth day I used the product on my face. My skin looks dewy and nice. The discoloration on my cheeks from a few years old acne scars is improving. My skin looks younger — it’s hard to describe, but I can see a difference. It looks less rough. I’ve been using it morning and night." —Yasmin Rodriguez
Price: $10.26+ (available in two sizes)
Reviews have been edited for length and/or clarity.
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