32 Inexpensive Beauty Products Reviewers Have Basically Sworn Their Allegiance To
Promising review: "This is the absolute best product I’ve tried for firming my neck. I could see results after the first use. Tightened the skin on my neck as well as made it have an even tone. I won’t buy anything else." —Oma KK
Get it from Amazon for $11.97.
www.amazon.com, www.amazon.com
Promising review: "I have really thick dark straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 hair oil Gisou, and I can gladly say that this product does work waaaaaay better than those expensive oils. This makes my hair soooo soft, and it takes away all of the frizz. It smells really good, and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair and dry hair. It is just an amazing hair oil and I will never use anything else but this." —Bea
Get it from Amazon for $13+ (available in two sizes, a mist style, and four other formulas).
www.amazon.com, Amazon
Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW
Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin).
Emma Lord/BuzzFeed
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I use these and I love them! I used to use an electric one, but I feel like I'm getting a much more satisfying clean from these. Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "Your teeth will never feel so clean! I've been using this brand for almost a year, and without question, it is most excellent in every way. I won't use anything else and was happy to see there is a travel version!" —Karen
Get a two-pack from Amazon for $9.90.
Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D.
"Absolutely wonderful for the skin. Will never use another vitamin C serum. Super affordable." —Autumn Bohn
Get it from Amazon for $7.98.
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I hate dry shampoo. I have searched for years to find one that wasn't true of. They all left my hair looking and feeling gross, and worse yet (in my opinion), made my scalp itch in a way that made me want to commit violence. But this stuff does absolutely none of that and did everything I was told dry shampoo was supposed to do. It doesn't make my hair feel disgusting or look powdery. It also doesn't make my scalp itch! I have no intention of buying anything else ever again." —Bend2MyWill
Get it from Amazon for $6.97.
www.amazon.com, www.amazon.com
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
"I started using this a few months ago and will not go back to anything else! It covers dark under eye circles so well and is easy to spread on the skin." —Katie
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
"I love this! After using this for a month, I won’t be buying anything else." —Michelle Parsley
Get it from Amazon for $5.98.
www.amazon.com, Amazon
Psst — you might recognize the brand because it's behind the TikTok-famous "glass skin" staple,Mixsoon Bean Essence Serum!
Check out a TikTok of the Mixsoon sunscreen in action.
Promising review: "I’ve been looking for a physical sunscreen with minimal ingredients, and this one really impressed me. It’s affordable and actually protects my skin. I don’t think I’ll ever switch!" —Lisbet Fonseca Moreira
Get it from Amazon for $15.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Promising review: "I already have dark under eyes, so I don’t need staining from my mascara. Non-waterproof mascara runs and stains. Waterproof mascara is impossible to get off without oil cleansing, cleansing, then micellar water, too. This tubing mascara has stayed put through light tears (I’m a crier during movies) and allergies, even rubbing my eye by accident. To remove, I just gently rub some warm water on my lashes in the shower a couple of times and it’s gone! No staining, no scrubbing, no special products. I will never use anything else." —Cari
Get it from Amazon for $7 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: "You cannot go wrong with Jergens Natural Glow self-tanner. It delivers a beautiful tan and glow to your face for several days, plus it is moisturizing as well. Make sure to scrub your face well and dry before applying. Wash your hands after application. Allow to thoroughly dry before bedtime or applying makeup. I have been using Jergens self-tanner for many years and will never switch to anything else." —Faloli
Get it from Amazon for $9.49 (available in Fair to Medium, Medium to Deep, and several sizes).
Promising review: "This is a very easy tooth whitening product to use, I have tried several different brands and this by far works the best and is the easiest. I was a little skeptical trying another pen-like product, but was beyond impressed. I will never switch brands." —Lee Corsones
Get a two-pack from Amazon for $13.26.
www.amazon.com, www.amazon.com
Promising review: "I’ve tried so many products to help my dry skin during the winter, but nothing really worked — until I found the Eos 24-Hour Moisture Body Lotion in Vanilla Cashmere. The texture is rich and thick, yet it absorbs beautifully, leaving my skin feeling like silk. I stay moisturized all day long, and my skin has been cracking way less since I started using it. The scent is absolutely amazing — warm, cozy, and comforting. I can’t imagine using anything else now!" —Anya Zabolotna
Get it from Amazon for $8.98.
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: This stuff is AMAZING. I have been bleaching my hair for 12 years. My hair has never looked or felt better before using this. It is so soft, shiny and healthy only using this once a week. It has worked better on my hair than Olaplex or other expensive treatments. I'll never use anything else!" —Craig
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
Promising review: "I will never buy anything else for my nails. This is by far the best I have ever used!" —Stacey
Get it from Amazon for $9.90.
www.amazon.com, www.amazon.com
PSA: Do not shake the bottle before use!
Promising review: "If you have tried everything to dry out your acne and pimples, but have not tried this yet — DO IT. This stuff is SO strange and a very weird application, and also smells a LOT like Calamine Lotion ( that pink stuff you put on poison ivy? I think it might be REALLY similar actually!) but holy heck does it WORK. Just pull the cotton swab out, it will have the pink stuff on it, and dab it on any questionable spot of your face at night (don't rub!). It dries in seconds and you will look like you've got the chicken pox or some sort of pox, but just go to sleep and dream of your amazing skin! I will NEVER buy anything else. I'll be buying this stuff in BULK! Thank you Mario Badescu!!!" —Bookapotamus
Get it from Amazon for $20+ (available in glass or plastic bottle, and in packs with drying patches).
www.amazon.com, Amazon
Peach Slicesis a small business that specializes in affordable skincare products.
Promising review: "I bought these after reading a beauty 'must-have' list. I used them on myself and my pre-teen son who has super oily skin and blackheads. I was shook. These little strips delivered. They blew any drug store strips out of the water. I'm sending links to all the people I know. I'm never going back to any of the competition!!" —Rachel Smith
Get a pack of seven from Amazon for $9.98.
www.amazon.com, Amazon
Makup Beautyis a small business that specializes in makeup products.
Promising review: "I’m obsessed with this product. I have my brows micro bladed but I love the look of the bushy laminated brows and this product is my holy grail now. It lasts all day, and I don’t need to have my brows laminated by a professional. I recently went on vacay in Cancun which is humid and these brows didn’t move. Highly recommend!!" —Tammy J
"This product is an exact comparable to Refy's brow gel for a fraction of the price. I love it and won't use anything else." —Candice Head
Get it from Amazon for $7.98.
www.amazon.com, www.amazon.com
Promising review: "I have tried SO many makeup sponges that claim to be similar to the BeautyBlender. No other sponge has lived up to the hype until this one! It is so soft and bouncy, and applies makeup beautifully. I’ve been using another more expensive makeup sponge and didn’t even realize how much foundation was being sucked into the sponge and wasted. I was blown away by how far my foundation goes now that I’ve switched to this sponge. I seriously will never use a different brand again!" —Bree
Get two from Amazon for $6.97.
www.amazon.com, www.amazon.com
Promising review: "I bought theBenefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point, what’s there not to like?" —Rachael
"[Now that I've] I discovered this line of lip tint, I’ll never go back to any other type of lipstick, and the colors are phenomenal! The water tints are quite long-lasting, the colors are beautiful, they never dry out or flake off, and lip lines almost disappear on my 65-year-old lips — it’s very hydrating. I probably reapply two to three times in 15 hours or so. I don't think that’s excessive for a lip stain. Plus, it’s just the most comfortable lip color I’ve ever used, I just love it!" —A king
Get it from Amazon for $7.40+ (available in eight shades and combo packs).
www.amazon.com, www.amazon.com
Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08
"It’s perfect and I’ll never use anything else ever again but this for my foundation." —HisQueen
Get it from Amazon for $13.98+ (available in six shades).
Head's up that you should definitely use sunscreen while applying this product and build up your use gradually, because retinoids are very strong! A lot of users also see a "purge," when their acne is temporarily worse as the product starts to take effect, so be on the lookout for that, too.
Promising reviews: "[This] has completely transformed my skin. I used to get hormonal acne every single month. I still get it now, but far less often and severely. Differin has really made a big difference in my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically, one day, my skin looked amazing. It's worth a try for sure!" —Britt
"THIS PRODUCT SAVED MY LIFE!! Not to be dramatic, but we all know how much acne can get to us. I put this product on at night, and the next day the acne is SIGNIFICANTLY cleared up. If you struggle with acne I HIGHLY recommend this. It is top-grade treatment without a doctor's prescription. I don't even wear makeup anymore because my skin is so clear. I will never use anything else." —Lauren Martin
Get it from Amazon for $14.61+ (available in two packaging styles).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "I was hesitant to buy this product, and I’m so glad I did! I’ve had trouble matching different products with my skin, and now that this product arrived, I’ll never use anything else. The coverage is top notch, it genuinely looks like I had professional airbrush. 11 out of 10 recommend!" —Ashley N.
Get it from Amazon for $13.15 (available in 12 shades).
www.amazon.com, Amazon
Joesoef Skin Careis a small business that specializes in anti-acne skincare products.
Promising review: "I recently saw a dermatologist talk about those clogged pores on and around your nose. If they are of uniform size, they aren't blackheads. She suggested using a sulfur soap to get rid of or minimize those stubborn clogged pores. This has a slight sulfur smell, it is not overwhelming, and it disappears when dried. It works! My pores are much smaller. After applying and drying, moisturize." —Sandy G
"The ONLY soap I use to keep my face flawlessly clear! I’ve been using this exact brand and formula for over 10 years now. I don’t use anything else except this soap, and my face stays 100% clear. I swear by it." —Lonna Brown
Get it from Amazon for $12.99(also available in multipacks).
Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha, but then I saw this. With the price, I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing, and you barely need any, the scent is the only difference besides it being a bit thicker, BUT THAT'S GOOD because it’s BARELY thicker, AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling
"Love this!! I’ve tried so many other face washes, and I either got an allergic reaction or stripped my face too much. This face wash cleans gently and leaves my face feeling soft and clean. I will never use anything else." —Catwoman09
Get it from Amazon for $11.99+ (available in two sizes).
www.amazon.com, www.amazon.com
Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products.
Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier.
Promising review: "I'll never use anything else! This exfoliating mitt is amazing. I didn’t have high expectations, but holy cow, am I pleasantly surprised. I am thirty years old and haven’t had this soft of skin even after an 'everything' shower in … I don't know how long! 10/10 recommend. My 11-month-old baby's got nothin' on mama’s skin now. 😮💨" —Lisa D.
Get it from Amazon for $10.99 (also available in a set of two).
www.amazon.com, www.amazon.com
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
"I will not use anything else. I was hesitant to try this as I have sensitive skin and have always stuck to basic products. It’s light and refreshing — coverage is incredible! Definitely magic." —Sarah G.
Get it from Amazon for $9.98 (available in six styles).
www.amazon.com, www.amazon.com
Gloves in a Bottle is a small business that specializes in skincare products for working professionals.
Promising review: "I am a teacher and literally wash or sanitize my hands several times per hour! If I'm not washing my hands, I'm cleaning all the surfaces in my classroom with harsh cleaners. I thought I would try this lotion and I am thankful I took a chance! It is not only moisturizing, but it's not too scented or greasy. We are not allowed to wear perfume at school due to allergies, and this works perfectly. The best part is that after you do wash your hands, you can still feel the lotion! My cuticles are staying moisturized, too. I am going to get more for home and the car." —Chianti
"This stuff is amazing! My hands get so dry they will crack and bleed and this is the only lotion that works. I’ll never use anything else!" —Amazon Customer
Get it from Amazon for $15.30.
www.amazon.com, www.amazon.com
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "The first time I tried the First Aid Beauty KP Bump Eraser Body Scrub Exfoliant, I was surprised how well it worked. It removed the bumps from my arms and legs. I love the texture and has no scent. What I like the most is that it actually works and the price is totally worth it. I wouldn't use anything else for KP." —AXMom
Get it from Amazon for$10+ (available in two sizes).
www.amazon.com, www.amazon.com
Check out a TikTok of the Nyx Pore Filler in action.
Promising review: "This product is amazing!!! I've tried every primer out there and this makes your skin so smooth and the coverage is great. It's not oily at all. I will never use anything else." —Cesa
Get it from Amazon for $7.99.
www.amazon.com, www.amazon.com
Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy
"This is the best root cover-up available! I’ve tried plenty of others, but this one is tops. It’s long-lasting, covers completely, and looks natural. I’ll never buy anything else!" —CM Grippin
Get it from Amazon for $17.95 (available in 14 shades and two sizes).
Pure Instinctis a small business established in 1985 that specializes in personal fragrances and essential oils.
Promising review: "I’m extremely picky with perfumes. I hate anything overpowering, too floral, too sweet, too musky. This smells so faint like soap. It just smells clean. Like you just got out of the shower. Reminds me of Skin by Clean which is my favorite perfume ever. To me it has very subtle notes of vanilla and flowers. I mean like real flowers not like the artificial floral scent that is nauseating. This smells beautiful. The smell does change over time as it reacts with your body. I’ll definitely be buying again when I run out. I love that it’s a roll on oil too. Very convenient and easy to apply. It smells natural. Doesn’t smell like you’re wearing perfume. Just smells like you naturally smell good if that makes sense, lol." —Emily
"I have bought a similar product from Pure Romance for over double the price. I was a little nervous buying this because it was so much of a cheaper price, but it smells AMAZING! I will never buy another product after this one." —Kim
Get it from Amazon for $16.95.
Reviews have been edited for length and/or clarity.
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